We have all been using touch screen applications from our mobile phones to microwave ovens in the kitchen, now some digital signage integrators are looking at this technology to make any store window act as its online catalogue 24 x 7. Making it the perfect digital signage advertising solution, so customers can interactive with the store and be engaged even when the store is closed.
How does it work?
It works by installing a “special touch screen film” to the inside of the window, this film comes with either RS232 or USB connectors to connect to either one of the stores computers or a projector. Once you have the content created, you can then pull the data up from the local computer or projector and run it on the window. Then when anyone touches the window it acts as though it was a touch screen computer, using your finger as the mouse.
There have been issues in the past when people wearing gloves used touch panels on windows in the through glass applications, due to the temperature of the human skill not being detected by the touch membrane. Now this technology is way beyond that and now recognise when the screen has been touched through a gloved hand.
What Through Window Touch Screen can do for you?
Image, you set the projector or computer up, close the store for the day and go home, people pass your store or they need something fast, so they touch the window and can check if you have stock for the particular widget they are after, then they can order the unit and collect the following morning from the store when it opens.
Using the touch screen window allows this as they can enter all their data including their credit card details, providing your website is set up with a merchant service to take online payment.
You go in the store in the morning and you find you have a couple of sales, you get the ready for collection and when your customer calls to collect the widget, you have one happy customer who will tell others about this service.
It will also separate you from your competitors and can give you leading edge over them. This solution supplied by LCD Enclosure Global has been proven to work even through 20mm thick toughened glass, so you as the store owner, you know your investment is protected behind the toughened glass.
LCD Enclosures Global – anything else is a compromise.
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