The Cost of Digital Signage

By | March 11, 2010

The three main categories to consider when making an investment are:

• What is the cost?
• How well made is the technology?
• Will the investment yield a good return?

Although a digital billboard is more expensive than a traditional, static advertising board, and more technical than indoor digital signage, due to the complex heating and cooling systems, it does offer far more options for complex advertising, delivering high quality, and eye catching solutions.

This sees an increased profit, as multiple advertisers can be charged per 10 second slot (or combination of), maximising the flexibility for the usage of the screen – compared to static advertising, as only one advertisement can be displayed for a period of time.

It is a concept of selling time not space, as advertisers can be charged more for placement on a digital billboard as an alternative to a static board, therefore a higher rate can be charged because digital signage is flexible and can do so much more. It is also a faster turnaround on the investment.

Effective control of all the components, such as cooling, brightness, sun’s glare, serviceability and monitoring will bring down the overall cost of the outdoor digital signage display. Some potential problems can be prevented or at least dealt with efficiently with least impact on the running of the scheduled adverts, therefore minimising unnecessary costs. By using energy-efficient systems will have a lower total cost of ownership than a competitor. Maintaining the technology over a five year cycle, will result in the advertising content looking as good as it did in year one.

Investing in high quality digital signage can ultimately save a company money. Preserving the life cycle of the technology ensures a lower cost to maintain and run the digital signage, whilst the advertisement is of such a high quality, it will be more attractive to advertisers, thus increasing sales.

LCD Enclosures Global – anything else is a compromise.
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