Outdoor digital sign solutions.
An outdoor digital sign varies in looks from say digital signage hardware in an LCD enclosure to a complete showroom window that is interactive; these outdoor digital sign solutions are sweeping the world.
So let us analyse where the digital signage industry is at and what new products are coming up so that everyone is fully aware of the solutions available.
Traditional outdoor digital sign solutions
Traditionally outdoor digital sign solutions incorporated a flat screen display and a media player, these are deployed every where from shopping centres, high street, gas stations to airports and ferry terminals. But using this original solution is both tried and tested, especially when used in high risk applications where potential damage may occur to the signage hardware.
This type of hardware comes in two forms, one used a dedicated outdoor display, the other, more affordable solution (which is also the most popular) is to use regular indoor commercial screens and put them into an LCD enclosure. The LCD enclosure gives the digital signage protection from everything that can damage the electronics, this could be from sub-zero temperatures or roasting heat, on the other hand the installation could be in an area that has a high crime rate to theft and vandal protection is also covered.
Digital signage hardware for factories?
You may think this is insane, but even factories are fitting large flat panel TV’s on the production line, this is being used in two parts. The first is to show the daily production data required for the managers to monitor and control the production line, this information is then interspersed with digital content that highlights the company’s products, services and their involvement with the local neighbourhood.
In the factory environment, they tend to use either LCD monitor enclosures or monitor enclosures depending on where they are being deployed and for what use.
Touch window digital sign solutions.
Touch window technology is increasing in the outdoor digital sign market and now stores can even sell when they are closed.
This new form of outdoor digital sign technology is only limited by your imagination, for instance the whole window of a car showroom could be their real-time sales person, working 24×7, 365 days of the year. Or the solution can be used on a portion of the window; the choice is literary down to the customer and they could even run different advertising projects on different parts of the window, very similar to zoning on an LCD screen.
This would make the window of any store their online catalogue and would improve your customers awareness of your store and the products you sell, however before anyone rushes off looking for this solution, just remember with it being at the cutting edge it is more than likely to be one of the most expensive solutions available.
There is an outdoor digital sign solution for every business, no matter how big or small they are. Even a digital poster could enhance an office reception area and these are the most basic of digital signage solutions.