The DTAG100 is a facility that allows NFC (near field communication) tags to be easily updated using USB, therefore changing the mobile web destination target. It is a cost effective method, and can be incorporated into any digital signage enclosures in heavy traffic areas – such as; retail stores, airports, transit stations and shopping malls, with minimal extras.
New specially designed hardware for advertisers
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http://www.mobile-ent.biz/payments/nfc/proxama-and-dot-origin-team-up-to-bring-nfc-to-digital-signage/043174