With the evolution of digital signage in the past 3 years, we have seen an increasing number of digital signage solutions being placed outdoors, this is due to the high demand in capturing the Out Of Home advertising audience, now the obvious problem is that a standard LCD or plasma display, were never designed to go any where except in a protected environment such as in an office or home.
The outdoor digital signage market is one of the un-effected markets from the recession, with even more businesses realizing that the need to capture audiences attention is paramount to the success of their business. Without sales, the business will have to close.
So from restaurants, wedding stores, down to mom and pop stores are realizing that their business success is going to be decided if they use digital signage or not. Now some people think that dynamic advertising or Digital Out Of Home (DOOH) advertising is going to be expensive, however the truth is that an indoor digital signage solution can be installed and working for less than $700 with a single outdoor solution costing from $1500, now imagine if you got 4 other stores to share the cost, it would become even more cost effective. This would make the sign very popular in towns were little if any digital signage is being used.
Now, the all-weather LCD enclosure offers total protection from the elements, so the media player and display are protected from high humidity, rain, sleet, snow and direct sunlight. Now the restrictions have been removed where you can place outdoor LCD’s, this is your opportunity to maximise on it and be ahead of the game with your competitors.
With over 20 years manufacturing protective solutions for the electronics industry, LCD Enclosures Global have the solution for you, at the right price, contact them on US office 1-888-460-3573 or their European office on +44 (0) 844 3578687.