Kiosks – Digital Signs Keep Kids In Store

By | November 17, 2009

Different shoppers look for different products, take for instance my elderly aunt, who drives to the shopping malls in her mid sized car and will look through rows of polka dot shirts whilst listening to piped music, for that special skirt.

Other shoppers arrive at the stores on wooden boards – listening to heavy metal music on their iPods.

Now one shroud outlet – West 49, realised they could increase their sales if they could encourage their customers to hang out for longer in their stores, sot hey turned to self service for the solution.

Like all digital signage projects, they piloted the system in 9 stores throughout Canada. The system included a projector screen that showing skate videos, commercials and music videos.

These kiosks provide another element for the shopper to experience, with the video content being produced by small bands that have uploaded their music to the company’s website. The pilot proved that on average the teenagers stayed in store 20 minutes longer that is equivalent to $20 per two guests.

So another idea was to throw a kiosk in–store and they called it a jukebox. A teenager would go to the kiosk put the headphones on and interact with the touch screen LCD.

Any touch screen LCD displays can be used in a digital signage campaign for customers to interact with the content; this certainly builds brand awareness and possibly increases sales. This is why digital interactive displays (DID’s) have increased in popularity, they are now used at the sides of elevators, in this instant they are known as Elevator Interactive Displays (EID’s).

LCD Enclosures Global have many years experience manufacturing a range of outdoor LCD cases for both LCD and plasma displays, that are used in both commercial and domestic applications. He has also developed a unique range of LCD enclosures are shipped throughout the world to digital signage integrators.