Enhancing the Benefits of Digital Signage in Movie Theaters

By | March 29, 2010


By 2012, market experts predict that digital signage will be utilized in almost 90 percent of the world’s retail space. Within the consumer world, movie theatres have been an appropriate medium for digital signage. These solutions capture the attention of movie-goers in lobbies, as they manoeuvre around the site to and from theaters and their amenities. A world away from the more traditional static print advertising, a single digital POS (point of sale) display can easily and quickly provide a range of advertisers with striking and animated imagery.

An experienced visual technology solutions integrator provides a unique consultative approach to this market. They will address every aspect of a signage solution – from engineering and manufacturing components to installing and maintaining them. In effect, choosing one who is more nimble than another, digital signage companies will be capable of delivering a tailored system.

The Digital Cinema Scene Solution

Cinema marketers and promoters cater for movie studios and corporate brands. In theatre lobbies they positions brands in front of targeted consumers by running commercial spots on digital signage stands and also deliver comprehensive concession, box office and on-screen program management and planning. It uses new media technology, such as digital media and mobile marketing to promote brands and theater amenities.

For cinema marketing kiosk products, digital signage companies provided custom backend hardware, imaging, staging, installation and technical services to fulfil the project and its rollout requirements, offering comprehensive service and support. This effectively deploys large screen custom kiosks in a movie theatre environment which traditionally caters to the demographics of children and young adults.

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