Dynamic Advertising Using a Digital Poster

By | May 15, 2013

Modern Advertising Using a Digital Poster

Most people think that a digital poster can only be used for static advertisements. The fact is that these electronic screens can be used for so much more than the traditional style of advertisements, as the content that can be created is so dynamic and imaginative. Vibrant and eye catching advertising is also possible with the use of various sizes of digital posters. The posters are simply digital screens that are utilized in many places. These posters are very versatile and this makes them very functional in different situations. For example, the digital poster can be used as a serial poster, which means that as a person walks on a road, the posters are placed at vantage points all along the route and each of the images that are created on different posters will together make a complete and effective advertisement. Other locations in which this kind of energetic advertising can be profitable are shopping malls, airport lounges and hotel lobby’s, and each of these posters will be programmed to display different kinds of messages or advertisements to their respective clients.

digital poster

Important features of the digital poster.

1. The different kinds of dynamic digital poster display: One of the most important aspects about a dynamic digital poster display is that the posters can be connected wirelessly to a remote location from where different images and diverse categories of advertisements are broadcast on to the posters. This kind of dynamic advertising will enthrall people who are looking at the advertisements. They will be captivated and this could add to the marketing value of the product and will also help in popularizing the brand name of a product.

2. The versatility of the digital poster as a digital signage medium: A digital poster is one of the most versatile methods of advertising. This can be a small poster that is just the size of an A4 sheet of paper, on the other hand, a poster could be as large as a billboard hoarding too – usually configured by a series of LED or LCD screens mounted together. Since there are different kinds of posters available, it is easy to select the most suitable one for any particular kind of advertising. Many advertisers choose the digital poster mainly because of the versatility of these devices. They can be used in many situations – from PoS to QS restaurants – in many different roles too.

3. The role of the electronic notice board: The electronic board is one of the methods in which the digital poster can be used to its full potential. The device is used in universities as a medium of communicating to the students throughout the campus. These posters are placed in various locations on the university grounds and the students can search for any specific information that they want through interactive screens.

4. The role of an ePoster: The ePoster is one of the latest methods of using the digital poster. The interactive screens are used with increasing frequency in many situations like international conferences. The International Leprosy congress to be held in Brussels, later this year is a prime example. The ePoster will be used by delegates, who are attending the conference, to display their research activities. The users will be able to browse through the digital poster that is on display to obtain specific research information that they are searching for.

DOOH USA offer a wide variety of digital signage solutions including indoor digital poster units, more details can be seen here.