With the facility to integrate outdoor digital signage with live TV draws customers in, making them open for you to market your services or products to them whilst enhancing the customers shopping experience.
However, you will need to check that you are not infringing any copyright of the broadcast company, this is the responsibility of the digital signage company but you as the advertiser also share some of the responsibility too.
You must check the contract to see if there is any “non commercial use” in the policy, if commercial use is allows, the subscriber (namely the retailer) must obtain permission from the cable provider before using the content. If you do not get it in writing you will be breaching the contract with the cable provider.
With fines up to $150,000, is it really worth it? Just make sure that you have the relevant licenses and copyright information in writing before using any live TV in your digital signage network.
Brought to you by LCD Enclosures Global – anything else is a compromise.