Remember the last time you were at a sports hall? Watching the game or the Tai Kwon Do tournament, you are there and captured for a number of hours – right? Here are five tips on how to make your digital signage solution a success.
Now smart businesses are using this time to market their relevant products to us, for the likes of Nike or even the local sportswear store, this is perfect, so this sort of advertising is within reach of most businesses.
Let us look at the history of signage in sports halls, well if you are like me you will have seen static printed posters that are either in light boxes or just pasted on to the wall, then the ads seem to take a huge jump, this is down to the use of digital signage. Using dynamic advertising can create the “wow” factor and engages the audience, when done correctly. However for maximum success and profitability of a digital sign campaign will be achieved if you consider the following 5 tips.
1. Number of screens needed – Unlike retail space, a sports arena is much larger, even the smallest arenas are larger than most retail stores, and the screen size vary from the large Jumbotron (that is located above the field) to the smaller screens near vending areas. The digital signage network must have a software platform that can deliver the content to all the displays without compromising on the resolution and irrelevant of screen size.
2. The network must run in real time – This allows advertisers to pick when they want to have their ads displayed, such as just after a touch down or a foul, when the player has been given a red card or just before half time (perfect for food ads).
3. Vary Content – Any network needs to vary its content and include entertainment, information and news as well as the paid ads.
4. Video Delivery – The network must have enough bandwidth to deliver High Definition (HD) video without compromising the network integrity. This must be done at the planning stage, as you don’t want any blank videos because the network cabling isn’t sufficient to support video. This can be achieved with hard wired, or wireless or even a mix of these two technologies.
5. Controlling the network – This must be done locally at the arena, if it is done off site you do not know if the game has been extended due to injury time or timeouts. The digital signage system must have at least one person who is on site to queue ads in the event that the game overruns.
These 5 tips will help any installer achieve a successful digital signage solution at a sports arena.