Outdoor Digital Signage – the demand for digital information has never been greater with more and more technology creeping into our lives, due to our hunger for information, now Churches are deploying digital signage to communicate more efficiently with their congregation and appeal to a wider audience.
With children as young as 8 years using computers, this thirst will only increase, however worship groups have always given to their own community anonymously as a primary function, now some Houses of God are using everything from video walls, vehicle digital signage to outdoor digital signage enclosures these are being used to:
• Train volunteers
• Provide an information system of the work the Church is doing in the immediate community
• Provide any external fund raising plan
• Provide maps of the Church and contact details for emergency contacts.
Using outdoor digital signage is one way to communicate what exactly they are doing and it does not have to be expensive. A typical installation can cost as little as $2500 but this can be returning a good earnings opportunity.
Imagine the picture, a parishioner who is also a local businessman, sees the opportunity and provides the hardware comprising of a large LCD or plasma television, a media player and an outdoor LCD enclosure.
Once the hardware is installed and some content is displayed, local businesses could be approached to advertise their products on the signage solution and the local businessman could use some contacts that would pay for advertising slots, these slots when sold could and almost certainly would pay for the initial hardware installation, leaving the Church with a residual income every month of a couple of thousand dollars.
You are thinking, well why put a screen into an outdoor LCD enclosure? The reason is these digital outdoor signage enclosures are designed with protection in mind and not just the physical attacks, just think what would happen if you mounted a TV outdoors without heating, what would happen? These special housings come as standard with special heaters that are thermostatically controlled ensuring the internal hardware is in the best possible shape and for them not to overheat or freeze.