4 Common Errors In Digital Signage

By | February 14, 2011

Digital signage mistakes.

digital signage

Implement a digital signage network can be a difficult task that requires attention to marketing, psychology and logistics. Many companies and organizations have invested in technology only to fail in implementing their networks successfully. Because the sample and software represent a significant investment, such failure is difficult to justify. Usually, the application fails as a result of errors that are easily preventable if identified early. In this article we will describe four common mistakes made when implementing digital signature.

Error 1: Not having a goal

It’s easy to get excited about the opportunity presented by digital signal. You can place your ad in front of their audiences in creative ways that encourage them to participate. You can deliver marketing messages based on gender, age and other demographics that are evident when customers interact with their shows. Indeed, the flexibility you have with your digital signage network is amazing. However, without a goal, it is impossible to develop reasonable expectations.

Identify the purpose of the network. Should increase sales of a particular product line? If you run a certain level of traffic to a predetermined area? You need to plan your objective to monitor the effectiveness of the screens.

Error 2: No compelling content

While bombarding customers with ads used to work well, is no longer effective. The public does not want to endure a barrage of marketing. Digital communication is a perfect platform for the delivery of relevant content that engages your audience. For example, a grocery store can be used to transmit digital ads cooking segments 5-minutes in the area of products. Your network can even be used to display the news all day, to attract the attention of their customers and forcing them to stay (even during commercial breaks short fragments).

Mistake 3: Lack of budget

Often, organizations make the mistake of not allocating a budget for your digital signage network. Or, they attach so little to the effectiveness of your network is hindered. When you invest in a digital signage, you must have the budget to support the purchase of a software robust, elegant and shows the drivers that offer great flexibility. inexpensive tools can prevent the delivery of compelling messages to customers. Moreover, cheap tools can inhibit their ability to monitor the effectiveness of their advertising and content.

Mistake 4: No installation planning

If you forget to plan the installation of your network, you can run into space limitations, the glare of the sun (when the sample is placed near the windows) and other problems. The lack of planning in this area also reflects the absence of an objective (error 1) in the organization. After all, the placement of the screens (especially in large installations) can play an important role in targeting your audience correctly.

Planning Ahead for Success with digital signage

The mistakes that most businesses make when deploying the digital signage network can be avoided. Identify the purpose of their early shows. In this way, you can create expectations that are easy to track and measure. Then a plan of content delivery system that transmits messages no compelling marketing. If you do, keep your audience and make them more receptive to advertising. In addition, allocate sufficient budget to invest in a robust system that allows flexibility in programming and implementation. Finally, the plan every detail of the installation process in advance. Use the tips in this article to avoid making costly mistakes that can affect the performance of your network.

LCD Enclosure Global supply a range of outdoor digital signage solutions as wella s manufacturing their range of LCD enclosures that protect digital signage hardware.