In the past 3 years there has been a major shift in business thinking regarding digital signage and the use of interactive kiosks. These touch screen kiosks change the nature in which a business communicates with its customers, with one major pitfall.
Many businesses who have existing digital signage adopt interactive signage thinking they can use the original signage campaigns – wrong! The content has to be created around the interactive experience and layered so the company controls the overall messaging whilst the customer controls the specific elements that are relevant to them.
One way to do this is to offer multiple choice experience that guides the consumer along as they discover more about a product or service, they can make comparisons between the products and then when they have made a choice you can inform them that the particular product just happens to be on sale for today only.
With this approach there are two benefits for the business:
1. A customer who is given targeted information rather than generic information will normally make a purchasing decision.
2. The business is building a detailed profile of its shoppers, their needs and requirements that can be used for other digital signage campaigns.
Knowing your foot traffic.
Interactive kiosks are a good way to monitor the amount of foot traffic in store, if this tails off over a period of 2 months, you can reinstate old campaigns that pulled customers in, rather than waiting to find the store totally empty.
Other ways to monitor foot traffic is to install simple traffic counters these are the beam devices in store that are linked to a counter and every time some breaks the beam the counter increases.
A video monitoring system is good as it indicated what areas are popular by the amount of linger time, this is the time they spend looking at a particular range of clothes in the ladies wear department.
LCD Enclosure Global – anything else is a compromise. Call 888-460-3573.