From Digital Menu Boards to Corporate Communications

By | January 22, 2010

Digital signage is seen every where from your favourite restaurants, football stadium and now in the factory, discover how this relatively new technology will improve communications.

Using Digital Menu Boards for combating obesity.
We have all been in a restaurant and seen these large digital menu boards, displaying the menu, prices however in July 2007 New York’s board of health came up with an idea for a healthier life style by having restaurants label each menu item with the calorific value of each item, due to the glowing obesity problem.

The law stipulated that the type font size had to be the same size as the pricing, this law was specific for standardized products and portions, so that over a period of the day when we our out of the home environment we can watch (and count) how many calories we consume.

So to comply with this law, digital menu boards were used, as these were faster to update and had hardly any lead in time, (there was no waiting for printers to print the new posters). So the restaurants that already were using the menu boards were streets ahead of their competitors and complied with the law from day one.

Now we have heard the benefits of digital signage used for marketing and informing people, however this same technology can be used to increase communication with a corporation, saving time and money.

Digital Signage in a corporate setting.
If you already have digital signage you are ahead of the game, probably the primary factor in purchasing this technology was to increase your brand awareness to visitors, especially about your “green” policies, established product lines and new products. Now you can use this technology to send motivational messages and to even schedule conferences.

For example you may have a specific department that creates the most wastage, here you can send constant reminds of your environmental policies and that they are contributing to your success, closely monitoring this sort of approach rather than a shot gun approach of telling employees what to do, normally works and within a short time frame the results will be there for everyone to see.

Controlling meetings rooms.
In large companies, there is always a demand for meeting rooms, have you ever attended a pre-booked meeting only to be moved on because the person you are visiting hadn’t booked a room? I have to often to recall.

According to one source the average worker spends 5.6 hours per week in meetings, so juggling the number of meeting rooms can be a problem, this is were digital signage is used, unlike emails that inform people of room changes, a digital sign can communicate any changes, so for example a digital display outside of meeting room 1 can inform staff of the room change to meeting room 3 and so on. With the aid of day parting, every company can use dynamic signs to schedule meetings etc and can be scheduled a whole month ahead, they can also be updated in a matter of seconds when a change is needed.

Digital signage is here to stay and we have to look and watch how it will help us in our daily work lives as well as in the shopping malls.

LCD Enclosures Global are the worlds leading manufacture of outdoor TV cases, that are used in outdoor digital signage applications. They also supply and deploy a wide range of indoor digital signage solutions from digital menu boards to kiosks. Discover how they can help you in your deployment of . Call them today on 888-460-3573. LCD Enclosure Global – anything else is a compromise.