One of the main advantages of outdoor digital signage is to draw the attention away form static signs, advertising in transport locations such as ferry terminals, bus stations and railway stations has been so successful based on one theme – all passengers have some element of waiting in their journey. Now this is the time to sell to them, this in turn helps to kill time.
Take for example the London “Tube”, this makes up the London Underground system, when travellers use the tube they have to use escalators to get to their next connection, this brings them into contact with DEP’s (Digital Escalator Panels), advertising and these use a special type of software that actually moves to the next DEP, following the passenger whilst running.
Now digital signage is being used extensively in public transport areas, discover more here…
Even Cruise Liners are using Digital Signage.
Cruise liners are seen as the luxury mode of travel, now they are starting to deploy digital signage to improve guest interaction. One such cruise liner has been fitted out with digital signage solution throughout the ship, with a strong presence in the restaurant areas.
Menu boards in the form of digital posters are placed above the ice-cream bar, pizzeria, snack bar and entrance. These menu boards display digital images of menu items along with the prices.
Digital Signage in New York Cabs.
In the summer of 2007 a project was approved to deploy digital signage to taxis and limos in the New York city, some of them were interactive some just displayed ads and were controlled by GPS, promoting attractions in the particular area the cab was in.
This post was brought to you by Graham of LCD Enclosures Global – anything else is just a compromise.