There is another side to digital signage and that is the public safety aspect.
A case in Feburary 2007 is a good case study highlighting how digital outdoor signage is used in the protection of the vulnerable, when a 14 year old Minnesota girl disappeared. Several digital billboards ran an Amber Alert, the girl was found the next day.
Another case, is in Huntsville Alabama, were police started a manhunt for a registered sex offender, the content creation company put together artwork that resembled the suspect and broadcasted it on it’s network of billboards, after runnig it by the local Crimestoppers organisation. It was broadcast on the network at 5pm and by 9:45 the suspect had been captured.
Post brought to you by LCD Enclosures Global – anything else is a compromise.