Digital outdoor signage is used to advertise every thing from food, clothes to cars; due to the technology used this method of advertising is so flexible and can be tailored to advertisers needs.
Gone is the day of the static advertising poster, now these are being replaced by digital outdoor signage, the reason is due to the move in technology and the less technophobe customers who are demanding information and if a retailer or manufacturer can not meet the demand for the technology the customers will move on to someone who uses and integrates their solution with a technology based solution.
This is why the movers and shakers such as Nike are using vehicle mounted digital signage to inform passengers in vehicles that a Nike outlet is at the next exit on the interstate, this will then break a journey up and provide some retail therapy for the travellers.
Digital outdoor signage normally consists of an electronic display, a computer that holds the content and power. These can be on vehicles, at the side of the road, on gas pumps, on the roof of a taxi.
The technology can be supplied in the form of a modular video wall, or a commercial screen and a digital sign enclosure, these offer the protection needed for extreme weather. The solution will depend upon the location, the weather and most importantly the budget to complete the project.
With the introduction and increase in digital posters and digital menu boards, indoor digital signage demand is rising fast, these are certainly not for outdoor use as they do not have any protection for water or dust ingress and these will certainly become damaged if used outdoors without protection.
Digital signage has been around for a while and now there are solutions for indoor and outdoor applications, depending on costs anything is possible, with the digital poster range in sizes from 17” to 80” and LCD screens available in popular sizes from 15” to 80”, but it is obvious a digital sign enclosure is needed for outdoor use to protect commercial and domestic televisions.
The main component that links them all is the screen and a storage device for the ads and the ability to play ads in a set order, the similarities end when you start talking about scheduling updates so an entire digital signage network synchronises and updates the content with new advertisement campaigns.
It then gets varied when different types of media players are used from cellular for mobile digital signage, wireless for ease of deployment and wired media players that are used to provide a redundancy free solution.
When done correctly they are all impressive, however get it wrong and the entire project can be grounded before it takes off. When thinking about any digital signage project, it must be planned down to the last detail, from location, to the availability of components to create the solution required. Trying to skip a single planning step will create problems later in the project, so the best was to plan the solution is to evaluate every part of it.
LCD Enclosure Global – anything else is a compromise.