Convenient and adaptable floor standing digital signage Floor standing digital signage screens provide a state-of-the-art form of advertising a business, product or service. Most often found on pavements outside quick serve restaurants or clothing and home furnishing outlets, they display DOOH, also known as digital out of home advertising, where more conventional forms of… Read More »
How retailers benefit from an advertising screen Shopping malls have broadly been acknowledged as key sites for the exploitation of many an advertising screen, as customers spend long periods of time wandering around and generally a large proportion of customers fit the bill of, what is known in the trade as; CIP (commercially important person)… Read More »
So, the key question; Who knows what’s a digital poster? We may not all know what they are called, especially the more technical names, but we are familiar with them on a daily basis; • Shopping mall • Airport terminal • Medical center • Education facility • Government offices And we think nothing of using… Read More »
In a recent study, it was found that six in every ten adult Americans have reported seeing a location-based advertising on a display monitor in commercial establishments.
Location based marketing is undoubtedly one the best digital technology-based developments that have ever happened to product manufacturers, retailers, and sales and marketing professionals alike.
Location based digital signage has become the trend these days especially when it comes to widespread advertising but some businesses still fail to see the purpose and benefit of it.