LCD advertising displays are increasing in demand due to the ease of use and simplicity of configuring them, resulting in professional high impact digital signage campaigns, anyone can achieve.

Setting up LCD advertising displays.

LCD advertising displays for affordable signage

When people see these LCD advertising displays they become intimidated with the technology, but believe me there is a simple way to set anyone of them up and will endeavor to bring to you the easiest possible way that you can create professional looking advertising campaigns using LCD advertising displays.

3 steps to LCD advertising displays success.

1) Unpack the product and make sure all the components are present according to the packing list. Then find the remote control and the manual, select a flat, secure area to locate the LCD advertising displays so they are in the locations you intended, then power the unit up. Now press the power on button on the remote control and you will see the main menu picture.

2) Content for the LCD advertising displays.

When adding content to a blank memory card, the simplest way is as follows: Once the media is ready and completed on a computer, this can be imported onto the memory card, either CF or SD cards are used as they are more reliable, then insert the memory card into the player.

3) Create a play list.

Here you now have 2 choices, the first is create a new play list, or load existing play list. Now if you create a new play list you can schedule when the ads will display. For example you may have a restaurant and want to market breakfast items early morning, with lunch items marketed before mid day.

You can add images and MP3 music, however the images must be added first. If you intend on using mainly video a CF is the industry preference. Insert the memory card and the ads are then scrolled through.

How is the content updated on the LCD advertising displays?

Using the content creator editor in the media player, create the content and then save it to a USB drive, insert the drive into the media player and using the menu on screen, over right the old content.

LCD Enclosure Global Limited manufacture a wide range of digital signage enclosures as well as supplying LCD advertising displays.

A networkable digital poster is far more flexible than a regular LCD ad player, the restrictions with an LCD advertisement player, let us look at the main advantages of networkable digital posters.

Screen Size.

Size matters, now these net-workable LCD ad players are available in sizes from 42” to 65”, these commercial grade screens are perfect for 50,000 hours of use. Networkable digital posters are available in much larger size screens, providing high definition images and video with much more affect.

Networkable digital poster.

Updating content.

This is simple as the networkable digital poster is equipped with a network connection that can be connected to either a wired network or to a wireless network. These units are easier to deploy and now easier to update. Content is now streamed through the network connection and stored on the internal hard drive, that is solid state so there are no moving parts to wear out.

Storage on a Hard Drive.

Build into the screen is a hard drive that has a capacity of 160GB and some even have 250GB, so all the ads are stored there and run from here, allowing numerous formats to be run consecutively.

Having a hard drive rather than a memory card player is much more effective, as more ads can be stored or even longer high impact ads with much better content be played. Limitations with a memory card ad player is the amount of content that can be stored on the 2GB card. The hard drive allows the content creators to produce attention grabbing content that engages with prospects, re-enforcing the brand.

These networkable digital posters are available as floorstanding LCD players as well as wall mounted digital posters.

The only consideration is how you want your clients and prospects to view your dynamic advertising solution, costs are very similar with the same deployment investment too, now you can get far better ads and response from your customers for the same money.

LCD Enclosure Global Ltd provide a range of LCD enclosures that are used throughout the world to protect digital signage hardware as well as supplying a wide range of networkable digital poster.

Designed for locations that are vulnerable to abuse, the ArmaPoster is an all in one solution that protects the digital poster from potential damage and even theft in rest rooms and nightclubs. Due to the unsupervised nature of these venues and clientele the digital poster is wrapped in a protected steel case, it can either be manufactured from stainless steel or mild steel and powder coated. The stainless steel solution is the easiest to clean and sanitize, perfect for restroom digital advertising.

Within the protective case an LCD screen is fitted, the most popular size is a 32” LCD screen in a screen ratio of 16:9, this also has a built in hard disc drive media player with the option to use CF memory cards for local storage of the content.

Media formats supported.

The media player supports video, audio, image, scrolling test, RSS and Flash content, for one of the most flexible digital signage solutions available.

• Video formats are: MPEG-1, MPEG-2, MP at ML up to 13Mbps, MPEG-4, and ASP
• Audio format: MP3
• Picture format: JPEG and BMP
• Scrolling message (ticker) horizontal and vertical message with transparency
• Adjustable speed, font and background colour
• High definition: (HD) 720P
• Portrait mode: (vertical display) supported
• Background picture: supported
• Multiple zones display supports
• Maximum 7 zones on screen

Hardware specification.

The media player is non PC based, with a 2.5” 60GB hard disc (CF card operational – optional). The unit has a 10/100Mbps Ethernet connection for direct wiring to a data network as well as the facility to operate wirelessly using 3G, 802.11b/g or even GPRS using an external wireless router (optional extra), ideal for updating content throughout the network. The media player also has 2 x USB ports.

The unit has two built in 10 Watt speakers, and the unit is powered by 110 to 240C AC.

The LCD display is 32” with a resolution of 1,366 x 768 pixels, with a viewing angle 178 degrees when viewed in either vertical or horizontal mode. The contrast ratios is 800:1 and the brightness is 550cd/m2 or 550 Nits.

LCD Enclosure Global are the leading manufacturer of LCD enclosures that are used in the outdoor digital signage industry, these LCD enclosure protect the hardware from the weather and vandalism.

LCD Enclosure Global – anything else is a compromise.

Telephone 888-460-3573 toll free.

Digital signage is very prevalent anywhere and is set to be added to the mobile sector, from on the back of trucks to taxi top digital advertising. Now one US government body is looking to deploy over 50,000 taxi top digital signage solutions in the USA.

People think it will not work however the idea is that the images are static on the screens whilst the taxi is mobile, then when it stops a video starts to play, otherwise whilst the vehicle is in motion the ads would have very little effect as you would only be able to see them for a few seconds – not ideal for outdoor digital signage.

But the inside of taxi cabs is a totally different story with many taxi cab companies installing LCD advertising systems in their headrests, these include the screen and an in built media player, that stores the content on memory cards and can be updated with a USB flash drive using the connector on the media player.

For example there are units that are interactive and come with segmented touch screens, so all the passenger has to do is select the segment they are interested, so this is a marketing opportunity for local hotels, restaurants, theatres and bars to promote their company and services.

Other units can be updated using 3G or a wireless network, this sort of solution can be updated when the taxis are all over cities rather than in one central location. With visual screens from seven inches up to 17” and can be mounted between the front two seats, from the ceiling or in the headrests.

The companies that say taxi cab advertising will not work will for sure wish they had been involved with this technology.

LCD Enclosure Global offer solutions for outdoor digital signage applications including outdoor interactive kiosks as well as weatherproof LCD enclosures.

LCD Enclosure Global – anything else is a compromise.

The advantage of any wireless network is:

Mobility – with the use of mobile hand held devices, users have no need to have a cabled plugged into a data point in the wall.

Flexibility – When any moves and changes are made to a wired data network, the engineer has to come and perform the work out of hours that results in a larger installation invoice. With WIFI, once the access point is installed and configured anyone with the correct access code can connect to the network and work. This too can be used in restaurants and Starbucks are a prime example, offering free internet access, all you need to do is buy a latte! This also builds customer loyalty.

Reduced installation costs – wireless compared to a hard wired data network is far more cost effective as well as being less disruptive. All you need to do is run a cable from the server cabinet to the location where the access point is located and wire it into the network, then logon and access the network. This cuts down on cables used especially with the price of copper going through the roof.

A typical data cable run of 80 metres would cost approximately $220, compared to the cost of a high quality wireless bridge at $199, now imagine if you have 30 users in one office how much money would you save?

Now this is what users of digital signage are doing, because once the advertisements have been updated on their network the wireless system is idle, doing nothing, so business owners are allowing users to login and use the internet free and charging none purchasing users to use the internet.

LCD Enclosure Global have developed an outdoor digital signage enclosure that will allow a wireless media player to be controlled with no effect on the signal strength, making outdoor digital signage much easier and quicker to deploy. This adds to their existing range of LCD enclosures.

LCD Enclosure Global – anything else is a compromise.