Implementing outdoor digital signage solutions.

Implementing outdoor digital signage in the field of electronic communication and mass media has become the latest trend in the world of advertisement. The use of outdoor digital signage is seen in almost all public places where in common information or the advertisement is shown or displayed. It is very difficult to address a large crowd for particular information or any important message. Even if the person addresses the marketing needs effectively, the response that is received is not upto the mark as it is not confirmed that the advertisement is taken in a positive way or not. Well, to avoid the confusion these outdoor signs have been introduced.  The use of outdoor digital signage has made the advertising easier and the most interesting to interact and address the audience. The outdoor digital advertising is popularly known as ‘Narrowcasting or narrowcasting network’, but in North America it is known as digital signage.

Reasons for implementing outdoor digital signage.

One of the major reasons for the popularity of these outdoor digital signage system is the 3D effects, presentation and also the picture quality that has been far more successful in attractive more number of audiences when compared to the traditional way of advertising. Another major use for implementing outdoor digital signage system is the low cost or the lower charges. Outdoor digital advertising normally involves three basic devices for the use of outdoor signage. These three devices are LED, LCD and the plasma TVs, all the three devices has their share of advantages and disadvantages. These devices can be used according to the requirement of the advertisers for the purpose of outdoor digital advertising.

Advertising success means implementing outdoor digital signage.

These days’ people at malls, schools, theaters, and other public places are seen implementing outdoor digital signage for various purposes. The method of Digital signage advertising is not just used for the purpose of advertising; instead these are also used as notice boards in the professional organization. Children these days hardly pay attention at such static ads, hence management have taken out a method of implementing outdoor digital advertising signage that will quickly grab the attention of the children. Outdoor digital signage system, though being very effective do not involve huge amounts of money and hence are gaining immense response that every big company is offering the use of digital signage advertising. Other mediums of advertising though are not so effective involves  hard work and money, that can grab positive response, but implementing outdoor digital signage gives the guaranteed positive response without spending loads of money.

LCD Enclosure Global Limited offer a wide range of products including their LCD display enclosures that are used when implementing outdoor digital signage.

Implementing LCD screens as digital signage.

Many organizations are implementing LCD screens as digital signage solutions, due to it being one of the most cost effective methods of advertising.

Why is implementing LCD screens as digital signage so cost effective?

With digital, dynamic signage being so in demand, every business is looking at how they can utilize it to grow their business, then these same businesses look at how they can achieve this and the most cost effective method is implementing LCD screens as digital signage, especially when they are in landscape position.

The main driving force for implementing LCD screens as digital signage, is that in the appropriate environment a conventional home TV would work well and save lots of money, too. Now this major advantage puts digital signage into a grasp of every business owner and with a media players costing as little as US$80 the entire digital signage solution is very affordable.

Time scales and implementing LCD Screens as digital signage

With commercial grade digital advertising hardware, there has to be a lead in time for the specialized hardware has to be ordered and shipped to site, rather than waiting a business owner could easily go to the nearest Walmart and pick up an LCD TV.

Time scales can be as swift as within one week, from decision to going to full implementation, compared to a few months.

Implementing LCD screens as digital signage isn’t difficult.

The planning stage of any digital signage project, this is when implementing LCD screens as digital signage is planned to the last details, such as how and were power will come from, to how content can be updated on the media player.

A simple solution for a digital signage installation is to run both the power and data leads in separate conduit to the location of the LCD screens by keeping the power and data separate this will not slow down the data rate. Then mount the LCD screen indoors from a suitable mount and connect the media player to the back of the mounting frame, if the LCD screen is going outdoors and will need an LCD enclosure that will provide the relevant protection needed for outdoor use all year round.

Following some simple steps such as highlighted above will ensure the deployment is trouble free and child’s play.

LCD Enclosure Global Limited are a leading manufacturer of LCD enclosures that are used when implementing LCD screens as digital signage.

Outdoor digital signage types

There are numerous outdoor digital signage solutions that include signage screens in LCD enclosures to outdoor digital signage video walls.

Budget entry outdoor digital signage

Anyone trialling an outdoor digital signage tend to go down this route, as it is far more cost effective with the same results as the high end solutions available. The basic outdoor digital signage incorporates using an indoor commercial grade screen that is then mounted into an outdoor LCD enclosure, these LCD enclosures are made from steel so protect the hardware from hooligans and theft as well as the weather, which is essential.

Outdoor digital signage enclosures are also fitted with heating and cooling systems as standard, as it would be pointless in supplying a solution that the customer has to buy additional heating or other components to make the solution to work.

LCD enclosures are available in sizes from 19” to 65” and will accommodate any commercial grade screen in the previous sizes along with a media player.

Intermediate outdoor digital signage

The intermediary priced outdoor digital signage solution comprises of an outdoor digital signage kiosk that is a complete all in one solution. Outdoor digital signage kiosks tend to be updated using an internet connection and can be deployed in many locations over many sites, as these are bolted to the floor and include the screen and media player as well as the kiosk also having s thermal management system to maintain the hardware in the best condition possible.

Screen sizes tend to range from 32” up to 80” with the media players coming in choices of either wireless or wired connection with a hard drive capacity of 250GB.

High end outdoor digital signage solution

The high end digital signage solution is an LED video wall, these are high visible screens made up of LED diodes and both images and video can be displayed to large groups of people, these are perfect for sports events and musical events in outdoor theaters. Used in sporting stadiums, these LED video walls are used to point people to the food concessions during half time and intervals.

LCD Enclosure Global Limited manufacture outdoor LCD enclosures for the outdoor digital signage industry.

Digital Signage Used On Remembrance Sunday.

Large outdoor digital signage solutions have been used yesterday in the UK, to broadcast the Remembrance Day Service live in London to spectators who where too far back to see the service clearly.

Mobile digital signage screens.

The solutions can be mounted on high hydraulic rams on the back of trucks, the screens are huge! The company behind these screens is adi.tv who offer the worlds largest mobile LED screens.

Remembrance Sunday.

Image from adi.tv

Remembrance Sunday is the nearest Sunday to the 11th day of the 11th month that the UK remembers all the fallen soldiers from world war 1 to current conflicts. To show appreciation the public buy “poppies” to support the British Legion. At 11am a two minute silence was observed and it was amazing to see Trafalgar Square (London) in complete silence.

Other digital signage solutions.

Some companies who’s staff was working on Sunday, gave them the opportunity to watch the ceremony on a TV, some train stations used LCD and plasma screens to show the ceremony, but these needed protecting from potential abuse or accidental damage, so LCD enclosures were used, these protect the hardware from unauthorized access as well as accidental damage. The LCD enclosure range are made from thick steel and locked by high security locks.

Digital posters used to promote the sale of poppies.

In the build up to Remembrance Sunday, the British Legion used digital posters to promote the event and boost their profile. These were on a rental basis and through a digital poster reseller who supported the cause.

Digital Signage know no end.

Digital signage is used not only for advertising but for informing the public regarding a service as well as broadcasting video to people who cannot get to the venue, another recent occasion was when Prince William married Kate Middleton, massed of people swamped London and a lot of people ended up in Hyde park, there organizers has 3 large screens so that almost anyone in Hyde park could see the wedding.

So, not only for advertising digital signage is here and being deployed in more unusual locations.

LCD Enclosure Global Limited provide a range of LCD enclosures to protect digital signage hardware.

LCD enclosure used to protect LCD, plasma and LED screens.

Many facilities are protecting plasma screens with an LCD Enclosure from LCD Enclosure Global Ltd, who specialise in anti-vandal and anti-loop enclosures designed for maximum protection of the screen whilst safe guarding the vulnerable clients of a health institute.

After purchasing a plasma screen or television set, the last thing you’ll want to do is replace it just a couple of days, or if you’re lucky a couple of weeks later, due to malicious or accidental damage, if it is located in a public area, like a shopping mall, railway station or soccer stadium, where fans may get carried away in the excitement of the game or frustrated at a referees decision, or the delay of a train and cause deliberate damage, rendering the screen useless and at huge expense to the advertisers.  So while adding an LCD enclosure as part of the package may add an initial expense to the overall cost, but by calculating the cost of several replacement screens, lost advertising revenue, inconvenience and  maintenance costs it makes economic sense to add a secure steel box.  This not only shelters the hardware from the weather or other moisture conditions, but also allows a clear viewing window, particularly if an anti reflective polycarbonate sheet is fitted.

LCD enclosure used in medical centers.

An LCD enclosure is also suitable for mental health facilities, where patients may be in an ‘at risk’ state and the prospect of self harm is of significant importance.  With the specific design of the anti-loop/ligature LCD enclosure limiting the chances of hanging or using some sort of ligature to end their life, protects from such consequences.   This is also relevant for prisons or detention centers, where a detainee has access to a television set or similar media player, but is at risk of self harm or is a threat to damaging the hardware. By enclosing the television plasma screen in an LCD enclosure by no means spoils the view or entertainment aspect, but prolongs the life span of the plasma screen, and allows the viewer to enjoy the programs without disruption by vandalism being caused.

LCD Enclosure Global Limited manufacture a range of non loop LCD enclosures as well as their standard anti vandal LCD enclosure range.

The iPad increased use for digital signage

The Apple iPad has been growing in use since it’s launch, due to the new iPad these gadgets have been used to display digital signage.

Why use an iPad for digital signage?

Well these gadgets are so sleek and versatile and now business owners are realizing that they can use their iPad to promote their services. For example a plastic surgeon can display some none intrusive procedures on their iPad in the reception area, so clients can see them and have an idea of what you could expect from them.

One high end restaurant uses an iPad to recommend wine to go with their dinner selection, and since the launch of this their sales have increased by 23% on the same period last year.

Ipad and possible problems in public areas

When any high demand product is put into a public area, it results in possible theft or worse still, damage! So if the iPad is to be use in public places, it had to be protected from theft or damage, the most cost effective way it to enclosure the ipad in a steel, ventilated case that is locked with high specification locks.

Now digital signage can be cost effective by putting the ipad into an iEnclosure from LCD Enclosure Global Limited, having successfully won a project for 82 units for a chain of Quick Serve Restaurants, they decided to add the product to their portfolio.

One major factor with the design of the iEnclosure is that it is manufactured from thick steel with a toughened glass viewing window, these were found to be more robust than a product made from Lexan, as when put under the same pressure the Lexan product shattered, also there where difficulties in locking the Lexan unit properly, but not with the steel iEnclosure.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures for protecting outdoor digital signage as well as protecting ipad units when used for digital signage.

LCD Enclosures Global Ltd explain.

Protecting the screen and hardware of an LCD digital signage package with an enclosure, is vital to ensuring its productivity.  Having spent a significant amount on all the components, one accidental incident to the screen can render the whole thing useless.  An LCD enclosure is a specifically designed metal box, with a viewing window which allows digital signage from a media player to be played as; information, data collection or entertainment.

Factory digital signage protection – LCD enclosures.

Most factory floors will run infomercials for its staff, in the forms of productivity targets, data collection statistics or health and safety notices.  All of which can be created as a highly visual animated video format and may also include audio, though this depends on the background noise level.  Clever content development is fundamental to a successful campaign.

LCD enclosures used in car parks, shopping malls and in factories.

LCD enclosures can be supplied in a range of sizes, all of which are measured by taking the measurement of the screen to be installed inside the enclosure – on the diagonal, for example the bottom right hand corner of the screen to the top of the left hand corner gives the size of the screen – not the horizontal measurement from left to right!  The screen is mounted to the back of the LCD enclosures, after the box is installed in situ, i.e. hung from a ceiling mount, fixed to a wall or floor standing.  Installing these LCD enclosures is a relatively simple process and involves drilling into a wall, plugging the hole with suitable rawl plugs and fixing in place with bolts, sometimes it is necessary to use anti-vandal bolts, depending on the location.  Then the screen can be fitted inside the LCD enclosure.  Most modern designs of LCD enclosures feature a removable door, with hinges which can be repositioned; this enables ease of installation of the screen, whilst adding maximum security.  An LCD enclosure comes supplied with weatherproof grommets, through which electrical power cables can be positioned for connection to power.

There are many benefits to installing these LCD enclosures on the shop floor; it keeps workers moral up as they feel they are being kept up to date with information, it acts as a reminder to health and safety issues, helping to reduce accidents and can even display simple information such as the daily menu of the canteen.

LCD Enclosure Global Limited manufacture various protective enclosures including their range of LCD enclosures.

LCD Enclosures Not Just For Advertising.

LCD enclosures are manufactured from steel provide the maximum protection for the electronics inside, now LCD enclosures are being deployed in many unusual places, discover more.

An LCD enclosure is one of the the most cost effective solutions for protecting outdoor digital signage hardware as well as safeguarding a TV in someone’s garden, due to the robust nature of the unit.

When organizations use LCD enclosures for a digital advertising solution, the installers are aware that they can use digital signage hardware that is designed for indoor use, outdoors. As the LCD enclosures provide the security against theft and vandalism (as recently seen in the UK riots), as well as providing their own heating and cooling system so that no matter how hot or cold it is outside of the LCD enclosures, the hardware inside is at the best operating temperature.

LCD enclosures in coal mines.

However, moving away from digital advertising, LCD enclosures are used in coal mines do that the mine can promote and inform visitors about the mine, the staff, the products and by products. These are deployed with also an alert system should an incident occur during a public visit sot hey the right evacuation route, or worse still if a child in a school party gets lost in the low lights of the mine.

The possible challenges with a coal mine is the dust that is present in the air and the damp environment, usually without any protection an information screen would be ruined in a matter of weeks, now using LCD enclosures the hardware can be deployed and the units fitted with special filter units, filter out harmful particles in the air and protect the hardware form shorting out should carbon particles or dust gather on the internal components of the electronic signage hardware.

LCD Enclosures on the sides of vehicles.

Well this is a controversial solution, as some States in the USA allow them and some don’t, some entrepreneurial couriers have realized that they where missing an opportunity to add an extra income stream to their business.

Whilst they are out on their delivery route, the vehicles can display ads on large screens up to 65” on the side of their vehicles, now the business owners are looking on how to achieve this, so let us consider the hardware.

Hardware and LCD enclosures for vehicles.

The digital signage hardware that goes into LCD enclosures will comprise of:

A digital media player, this stores the ads and information on the internal hard drive or memory card.
An LCD screen that the media player can be connected too to display the ads.
The LCD enclosures to protect the hardware.

These LCD enclosures the more affordable digital signage hardware to be used rather than specific outdoor digital signage hardware, the LCD enclosures provide the outdoor protection.

LCD enclosures Global Ltd manufacture a range of protective outdoor digital signage enclosures as well as their LCD enclosures.

Rioters named using outdoor digital signage vans

Outdoor digital signage is being used by a number of police authorities in the UK, to combat the rioters and looters of last week.

Using state of the are digivans, the police are broadcasting images that have caught on CCTV cameras throughout the areas troubled with riots, including Birmingham, London, Manchester and Nottingham.

By placing these outdoor digital signage vans in shopping centers, they are giving the public the opportunity to name the culprits of the devastation, especially when a reward is offered for the conviction of a crime.

Outdoor digital signage vans.

Image courtesy of GLYN KIRK/AFP/Getty Images

Many people have had issues with the policing of the riots, however when a group of several hundred yobs are running through a city, the most effective action is to use technology and with outdoor digital signage being at the forefront this is why it has been used. As you may know most of the UK cities have CCTV and this has been used extensively to name the looters using the outdoor digital signage vans.

Once the police know the names of the looters, they arrest them in the early hours of the morning when they are in less aggressive manner, being waken up with their front door being knocked off its hinges by the police.

These outdoor digital signage vans have certainly opened up eyes that never realized they existed, we all know the digivans for outdoor digital signage at events and sporting venues. Is this a matter of outdoor digital signage working for both the good and the bad?

I think now more organizations will see the benefits of these digivans and how simple outdoor digital signage is achieved.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures, in their range they also offer a riot resistant LCD enclosure for outdoor digital signage hardware.

Display enclosures

Modern forms of advertising, particularly digital display enclosures are prevalent in many structures within the travel industry.

As the travel industry is booming, despite the economic problems, advertising companies are keen to capture the passing trade who are away from their home television sets – where advertising has been a huge source of revenue, however as more people spend time in leisure pursuits, the advertising has to move with them. This is called DOOH – Digital Out Of Home advertising.

One form of showing these advertisement campaigns is through a digital screen within the protection of the display enclosures. These can be easily ceiling mounted, wall hung or floor standing, depending on the traffic of passers by, or queuing customers. Colourful, vibrant and imaginative images flash across the screens enticing customers to purchase their wares.

 Display enclosures.

In airports, train stations, bus terminals and boat embarkation points, foot traffic is greatest and many people will form queues to have their documents checked by officials. This is an ideal opportunity to promote a product, service or special offer, as the customers have little else to distract them. Any number of advertisements can be scheduled within a time period and this has evolved from the traditional static billboard into a digital one. The highly colourful and imaginative intimations capture the publics’ attention and encourage them to read the advertisement whilst rolling script gives descriptive content for the article. This may be updated by way of a hard wired or wireless network, depending on the number of LCD display posters within the terminal building.

Content can be changed, altered or updated at the press of a button and in real time, where appropriate with little interference to the ad campaign, which of course is designed to increase revenue.

LCD Enclosure Global Limited manufacturer a wide range of LCD enclosures that also include display enclosures for use throughout the world.