The world of advertising is without limits and this certainly includes a digital poster on top of a taxi cab. Imagine seeing one driving around Broadway, advertising the opening of a new musical or special offer for a restaurant. It would certainly be eye-catching and therefore giving the desired effect of advertising. Attracting customers needs to be highly visual in order to appeal to local companies sponsoring an advertisement. This is a niche and unique product and is prime to appeal to restaurant goers, theater patrons, clubbers and high street retailers.

The practicalities of mounting such a digital advertising poster are easily overcome by purchasing a unit from LCD Enclosure Global, who specialize in innovative advertising products. Any taxi company investing in such media advertising will be expecting a substantial return on investment as digital menu boards offer a pioneering form of advertising. Fleet operators can schedule a campaign to run concurrently within the group, or alternatively as an individual operation. Uploading the media content is also practical as most LCD displays are wireless; therefore can be updated via Bluetooth connectivity, from virtually anywhere in the world. Bluetooth also allows advertising companies to alert a customer to special offers, promotional products or freebies by pairing the mobile cell device to the taxi LCD display. This then sends a message to the consumer for him to qualify for such an offer. Alternatively, a USB device can be plugged directly into the unit to deliver or update the content. This enables the taxi company to host any number of adverts, bringing in an additional income in a difficult economic climate, whilst utilizing their assets (taxis). This also keeps the maintenance and down time costs at a minimum.

Taxi cab digital signage.

Either static or video images can be displayed, depending on the traffic situation, which is a consideration in a busy city, where foot traffic will be the focus of the advertising operation. Advertising content can be formatted to be location-based delivering appropriate advertising depending where the vehicle is driving, so advertisers can target precise locations and be attractive to the demographics of a certain area. Another plus point of taxi top LCD monitors is that it can be used for emergency information, i.e. a terrorist attack, or natural disaster. So next time you’re in a big city, imagine the yellow taxi cabs with animated and dynamic images on their roofs.

LCD Enclosure Global Limited manufacturer a range of protective, outdoor LCD Enclosure including a range of taxi cab digital signage solution.

Digital signage is very prevalent anywhere and is set to be added to the mobile sector, from on the back of trucks to taxi top digital advertising. Now one US government body is looking to deploy over 50,000 taxi top digital signage solutions in the USA.

People think it will not work however the idea is that the images are static on the screens whilst the taxi is mobile, then when it stops a video starts to play, otherwise whilst the vehicle is in motion the ads would have very little effect as you would only be able to see them for a few seconds – not ideal for outdoor digital signage.

But the inside of taxi cabs is a totally different story with many taxi cab companies installing LCD advertising systems in their headrests, these include the screen and an in built media player, that stores the content on memory cards and can be updated with a USB flash drive using the connector on the media player.

For example there are units that are interactive and come with segmented touch screens, so all the passenger has to do is select the segment they are interested, so this is a marketing opportunity for local hotels, restaurants, theatres and bars to promote their company and services.

Other units can be updated using 3G or a wireless network, this sort of solution can be updated when the taxis are all over cities rather than in one central location. With visual screens from seven inches up to 17” and can be mounted between the front two seats, from the ceiling or in the headrests.

The companies that say taxi cab advertising will not work will for sure wish they had been involved with this technology.

LCD Enclosure Global offer solutions for outdoor digital signage applications including outdoor interactive kiosks as well as weatherproof LCD enclosures.

LCD Enclosure Global – anything else is a compromise.

Trucks and their drivers are the road warriors of the world, now these warriors are being targeted, but these guys are no stranger to technology, as they have been using GPS way before we all got satellite navigation units, as well as GPS, they have been using self serve kiosks for years in the USA.

When is a truck stop not a truck stop?
Well, most truck stops are not just a waste piece of tarmac for trucks to park on; they are premium real estate for digital signage. Interactive kiosks are used by pizzas companies not just to sell pizzas to the drivers but for them to keep in touch with loves ones, by using the very same kiosk to email wives and husbands as well as ordering chocolates and flowers to be delivered whilst they are on the road.

Now these kiosks build loyalty between the supplying company and the customers, these kiosks are revolutionary, as they can provide receipts of all of their purchases so the drivers can save time queuing at the checkout.

Swift Transportation Co had a fleet with over seventeen thousand drivers, one of the main challenges was to communicate urgent information to the vast number of drivers regarding changes in their schedule, the solution they found was a deploy kiosks at their repair facilities throughout the USA, so whilst the trucks are being repaired the drivers can catch up on changes to their itinerary.

LCD Enclosure Global are a renowned manufacturer of LCD monitor enclosures, they are at the cutting edge of development as they have also manufacture gas pump enclosures and digital vehicle advertising enclosures.

1. What type and size of screen will you be using? The best type of screens are the ones that are stretched, however both conventional commercial grade displays and digital posters can be used, but the maximum size would be 36 inches anything larger could be prone to damage in cross winds.
2. How to protect the digital signage hardware on the roof? The only option is put the advertising hardware in a taxi digital signage enclosure, this will protect the hardware from air borne particles that could potentially damage the electronics, as well as protecting them from the weather.
3. Connectivity – Ensure that all the cables required to power and run the displays is included in the solution, as it could be an expensive mistake if not.
4. Content – Probably the most important part of the advertising campaign, without it what is it all for?
5. Digital Signage Software – This is used to create the content or the adverts, some are free and some software packages for electronic advertising can cost hundreds if not thousands of dollars.

If cost is an issue, there are ways to save money – instead of using conventional commercial displays and a media player that is associated with them a cost effective solution would be to use a special all in one solution that is an LCD display with a built in player so this saves on connectivity costs. With this affordable solution, you save on connectivity, media player and display costs that can contribute to a lot of money over a project. This option is ideal for trialling a system before rolling it out.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

LCD Enclosure Global – anything else is a compromise.

“Manufactured in the UK – Supported in USA & Australia”.

The need to get the word out about a product or service is essential for the success of a business; it is no good for someone to sit by the telephone waiting for clients to call if they have done no advertising.

Print was the original method for advertising, and until recently magazines and newspapers were the main advertising medium, but as we all know with the age of the internet, paper based news mediums have lost their impact and have noticeable made losses in their advertising department.

The old saying that “today’s news is tomorrows chip wrapping” is true, as it is not retained for future reference, this is were digital signage comes in as when it is done correctly it can almost shake consumers to take notice.

Now the areas to look at is the mobile transportation sector, namely taxi cabs, some of these cabs have screens inside the rear passenger section so during their journey to their destination they can look up hairdressers, dry cleaners or even local events. On the roof of the taxi cabs are being place large electronic advertising signs that are perfect for cities, especially during rush hour, as they get plenty of attention.

Now advertising agencies are looking at this sector to get in on this niche, so they can spread their existing clients branding ads to more innovative areas to gain a greater market share.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

For the past couple of years, digital signage has grown so fast and this is down to the development of technology that has fallen in cost, now taxi cab digital signage enclosures can facilitate this.

Taxi companies can create a second stream of income for displaying ads on the cab roofs, digital advertising agents will queue up to buy this very precious advertising real estate. The digital content must comply with different laws in the relevant countries, for example in some states of America digital signage on the roof of a cab must be static until the cab is stationary, at this point video can be played, also the colour must satisfy the transportation department as it can not be too bright.

Once the digital vehicle signage system is planned, the next thing to consider is how to mount the double screen enclosure to the roof of the cab, there are special mounting options that are designed to fit almost any cab model and make, so one solution fits all.

When considering this type of deployment a buyer must ensure that the media player used is a Solid State solution, unlike an industrial PC it has no moving parts, as moving parts will get damaged easily during the regular daily toil of a taxi cab, especially driving through potholes and on rough road surfaces.

Anyone or company suggesting an industrial PC is to be avoided, as these operate with 2 discs running in the opposite directions, this is what you hear when you start a computer. Now imagine when the cab bottoms out when it hits a hole in the road, the discs can collide and cause the solution to fail.

LCD Enclosures Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

With dynamic advertising located at every turn, you have to wonder where next? We see these bright, awe inspiring displays at transportation hubs, at the gas pump even at the doctors, now one market that isn’t targeted that has a large target audience is the taxi cab.

Ok, here is a scenario, you fly in Orlando on business and look for a taxi cab to take you from the airport to your meeting, when you get to your meeting you find that some important documents or even worse still a product you where going to demonstrate hasn’t arrived so you reschedule for the following day. Now you need some where to stay, so you exit the meeting and as you are stood on the sidewalk a cab passes with a taxi cab digital sign on its roof advertising the Hyatt hotel chain and some special offers, so you note down the text code or reservation number displayed and call them, reserving your room at one of the most luxurious hotels at a very affordable price.

Another scenario is you are taking a client to lunch in a strange city, on exiting the building to the street your client is indecisive on where to eat, then he sees a digital advertisement on the roof of a taxi cab, you stop the cab and ring the company on the ad and ask the driver to take you there.

These are only two scenarios of taxi top digital advertising, but now imagine it was you ads on these double sided taxi roof signs how much attention your brand will get.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Top Digital Advertising for a complete turnkey solution.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

Digital outdoor signage is one of the worlds most effective ways to advertise your product and improve brand awareness, with this new technology there comes a price and with locations such as Times Square in New York charging a staggering $3 million per location, this market is massive. How can they charge so much, I hear you ask? Well think for a moment the amount of eyeballs that will see the signage, as New York and Times Square are one of the main landmarks and tourist attractions in America, nearly as much as the naked cowboy!

Businesses have been contemplating how to develop signage and now two companies are using them on the roof of taxis, with an amazing 50,000 taxi cabs alone in New York, this is a huge untapped market. Whilst the taxi cab companies go about heir day to day business, they will be earning an extra income from advertising agencies that are using their cabs as a vehicle (pardon the pun), to deliver advertising.

So keep your eyes peeled for the taxis with taxi cab digital advertising on their roof.

We have seen digital signage that incorporates users to upload their own content using their iPhone, this will only be enhanced with the new iPad, bringing more features that a content creator could think of in a product that can be held in the hand. This could be called the death of the laptop, or could it?

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Top Digital Advertising for a complete turnkey solution.

LCD Enclosure Global -anything else is compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

Hotels & Businesses.
When you go into a swanky hotel or the reception of a large business you are normally greeted with a pleasant receptionist, behind them is some sort of digital sign, this can range from the simple digital posters to complete interactive kiosks where you can book yourself in as a visitor, whilst the receptionist contacts the person you are visiting.

Gym & Sports Halls.
Then when you are working out at the gym, or attending a game at the weekend you will see all types of digital signage, from the massive screens above the pitch to smaller displays used for digital menu boards, proving that we are being sold to at every moment of the day.

Fuel Pump Advertising.
This is becoming a large market with the likes of Verizon buying gas station television companies up, so that they can have a large piece of the profit pie. We are even being sold to at the gas pump – good job, especially when it is near lunch, as you are likely to get the best meal deal possible.

Mobile Signage.
Well this can range from the understandable to the crazy, for example we have seen people wearing large (19”) displays on their back that are fed with content from an onboard media player, to us this looks and appears crazy, but it does capture attention! Then there is the tour buses with large LED signage panels of 3 metres x 1 metre displaying the locations the tour provides and the special rates, then there are the taxi cab toppers, also known as taxi cab enclosures, these are mounted to the taxi roof and provide digital advertising whilst the cab is carrying fairs to their destination.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a taxi top digital signs for a complete turnkey solution.

The main reason for this development is that like all new technology, once a system is proved to work it is pushed out to almost everyone, whilst it is in development people are watching the initial project with anticipation to see if it will be a success as they do not wish to invest in an industry that could lose money.

You may have seen the digital screens in the back of the cabs promoting local attractions from hotels to restaurants, well now with the use of a taxi cab enclosure, digital signage can now be placed on top of the taxi roof and create an income stream for the taxi company as well as ad agencies.

This type of taxi cab digital signage enclosure, is designed and manufactured to protect the internal electronics from the weather and potential theft, as the enclosure provides a secure micro environment for the hardware to work in a controlled environment.

This taxi cab topper could be the next best thing in the digital signage industry, as we have seen a huge increase in manufacturers offering outdoor TV cabinets, these are used as large outdoor billboards and can be tiled together to form a massive video wall on sides of buildings.

Like the Apple iPad this could be the next biggest thing for 2010, let us watch the development and see.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a taxi top digital signs for a complete turnkey solution.