LCD advertising displays.

LCD advertising displays are increasing in demand due to the ease of use and simplicity of configuring them, resulting in professional high impact digital signage campaigns, anyone can achieve.

Setting up LCD advertising displays.

LCD advertising displays for affordable signage

When people see these LCD advertising displays they become intimidated with the technology, but believe me there is a simple way to set anyone of them up and will endeavor to bring to you the easiest possible way that you can create professional looking advertising campaigns using LCD advertising displays.

3 steps to LCD advertising displays success.

1) Unpack the product and make sure all the components are present according to the packing list. Then find the remote control and the manual, select a flat, secure area to locate the LCD advertising displays so they are in the locations you intended, then power the unit up. Now press the power on button on the remote control and you will see the main menu picture.

2) Content for the LCD advertising displays.

When adding content to a blank memory card, the simplest way is as follows: Once the media is ready and completed on a computer, this can be imported onto the memory card, either CF or SD cards are used as they are more reliable, then insert the memory card into the player.

3) Create a play list.

Here you now have 2 choices, the first is create a new play list, or load existing play list. Now if you create a new play list you can schedule when the ads will display. For example you may have a restaurant and want to market breakfast items early morning, with lunch items marketed before mid day.

You can add images and MP3 music, however the images must be added first. If you intend on using mainly video a CF is the industry preference. Insert the memory card and the ads are then scrolled through.

How is the content updated on the LCD advertising displays?

Using the content creator editor in the media player, create the content and then save it to a USB drive, insert the drive into the media player and using the menu on screen, over right the old content.

LCD Enclosure Global Limited manufacture a wide range of digital signage enclosures as well as supplying LCD advertising displays.

Digital media player – the content storage.

A digital media player is a device which is used for storing and playing digital media files. There are various brands that are made available in the market and selecting the perfect one for use is easy and sometimes important.

What does a digital media player do?

Digital media players come with various features and options that can entertain the user in a variety of ways and also offer him/her the comfort and ease of use. Apart from the basic facility of allowing media transfers from a PC to the player, they also provide facilities such as playlist creation, video players and also a number of other applications. When buying a digital media player, it is important to understand the needs of the user and accordingly research the market for compatibility of costs, needs and usage. Also, some other points may be useful:

• A digital media player should be extremely easy to handle. Finding files, transferring files and other such navigation should be very simple and fast to grasp.
• An online media player installed on the PC adds a great amount of flexibility but there is no mobility of any kind.
• The general interface, buttons and casing of the digital media player must be of requisite strength and quality and must be easy to understand and use.
• Lastly, they should not require excessive maintenance or care and it is always an added bonus if they are usable in different climates and terrain.

Other forms of digital media players include the network media player which is a broad range media player that can play media across a multitude of sources. The various names for these devices include digital media adapter, digital media player, media player and so on. Network media players can download or stream movies, photos and music directly from internet and play them simultaneously across various outlets. A Digital ad player is similar to a network media player and can play ads, media and videos across a number of screens at the same time. Facilities such as remote access and simultaneous and selective content hosting make them extremely convenient. A USB media player uses a usb drive wherein the content on the drive can be played on the screens. On the whole, while digital media players offer solutions for private and individual entertainment, network media players offer a whole host of solutions in terms of mass media marketing in a very easy, fast and cheap manner.

LCD Enclosure Global Limited manufacture a range of digital advertising enclosures as well as a large range of digital media player.

Double Sided Outdoor Digital Signage Totem

Have you seen the new double sided outdoor digital signage totem, this is the all in one solution equipped with sun bright screens for the ultimate in outdoor digital signage advertising.

What is included in a double sided digital signage totem?

This one of the most common questions, the outdoor digital signage totem is made from steel and finished in a special anti graffiti paint, the enclosure comes complete with 2 screens in a back to back formation that are 1500 cd/m2 and fitted with a network enabled media player so content can be updated remotely. The thermal management of the outdoor digital signage totem is controlled by an air conditioning unit built into the digital totem.

Who uses these outdoor digital signage totem solutions?

Outdoor digital signage totem units are becoming more popular in locations such as in the high street, allowing councils and retails alike to advertise products, events and even product launches. Now if these outdoor digital signage totem solutions are deployed by the council, this is a perfect opportunity for the council to resell advertising spots on the digital signage network that will be set up throughout the town or main shopping area maximizing the number of people who will see the adverts of the retailers.

Outdoor digital signage totem solutions are also used in University and college campuses, to display the activities and any room changes for the students, they can also be used for way finding throughout the campus but these outdoor digital signage totem units are fitted with a touch screen as an integral part of the viewing window.

Installation of an outdoor digital signage totem.

This is simple, as these digital signage totem units are bolted to the floor using threaded rod that are concreted into the ground.

Now this outdoor digital signage totem offers a total solution for any outdoor application, no matter if the location of t. he deployment is in Finland or Texas, USA.

Sizes of available outdoor digital signage totem units.

Outdoor digital signage totem units are available in single sided, but the double sided unit doubled the marketing activity. The sizes of the screens available is 46” and 50”.

LCD Enclosure Global Ltd supply a range of outdoor digital signage solutions including outdoor digital signage totem units.

Digital signage is being used to showcase corporations, now several entrepreneurs are using this technology to generate a residual salary and they have queues of buyers.

At times firms are put off installing digital signage this could down to the business owner thinking they have to have lots of pc practical experience and rather than waste time building ads they would rather pay someone else to do that for them, this is where this collection of business people are generating a large demand.

They are looking for shopping malls that have a large foot fall, here they are certain that their added marketing and advertising activity will boost profits for local firms. They are rolling out large displays with a media player built in, these screens are then connected to a secure cellular network that the advertising company controls allowing for day parting (displaying ads early in the morning for places to eat offering breakfasts, etc). Then the advertising are sold to each small business in the shopping centre from US$150 per week to $500 per week based on how long the advertisement is and if they are using day parting as well as a regular ad.  The hard drives on these media players will hold in excess of 490 adverts, so imagine if you sold 200 ads at US$145 (you can do the math if you want) this results in a total weekly revenue inexcess of US$37,500. Now if you consider that at each location cost will be $980 including the screen, media player and network connection and 15 locations are stationed in the mall you can see from the first week how money-making this business is.

Month one.
Over a period of 1 month, the digital advertising company will have turned over US$150,000 based on the initial investment of US$20,000 for the components, plus the time for someone to develop the ads, there are many people who charge from $40 to $100 per ad so including this figure a total of $1100 per place, based on 20 sites within the mall equals US$22,000 netting a first months revenue of US$128,000.

Second month.
At this point the electronic hardware is paid for and now you will make some real money. Based on the above information you can work out that the turnover would be $150,000 and the only outgoings would be any new ad creation, but this would compensate you as you would have additional sales. So the profit for this month would likely be $149,900 taking out $100 for the internet connection.

Realization.
This could be a money-making business, looking at the above statistics, if you got 250 customers each paying $150 (the minimum) per week, over a 12 month period the company would be provide with a income of US$1,776,900 whilst working on this place you could target other destinations in your area and then after 2 years of trading (providing you maintained the above minimum figures) you could sell the digital marketing business for a cool US$7 million per place using this business model.

LCD Enclosure Global have worked with many integrators who have started their business off just like this, these installers understood the need to protect their digital signage hardware with a rugged LCD enclosure.

Digital poster – affordable digital advertising.

A digital poster is said to be the most precious part of the indoor digital signage electronics that would greatly help you in promoting your product. While making a decision on a dynamic digital signage solution for a trade product or service, the vital factor is the budget plan and we are sure of things monetarily are rigid at the instant, globally. The majority people are now well-known with the phrase digital out of home advertising. These can usually be broadcasted through a digital signage system comprising of an LCD screen or plasma display screen curved to a IP of the computer at the promoters remote location, that allows the descriptions and details displayed to be altered or modernized in seconds. If you do not have thousands of dollars to be invested in an outdoor signage solution the digital poster is the best option.

Digital Poster.

Also, the digital poster are affordable, as they operate on a same rule like a digital photo frame, which you would have either at residence or at your office, holding the images of your dear ones portrayed on it, that would turn around in a particular way and time. The sizes vary accordingly. A digital poster are simple to use, to make media context, you will only need to drag and drop the images of your goods or service to a memory card (devoid of any special software), through a card reader and insert the card of storage into the media player. While the time of rotation is set, the dynamic advertisement is always ready to be hanged down on the wall that would start to work for you.

A digital poster are also money-making and provide a rapid Return on Investment. It seems that a small dynamic advertising poster is an ideal key for testing the water, preferably meant at hair salons, dentists and doctors, Mom and Pop stores where the details are described in a fundamental form. The primary investment will rapidly repay itself if specified with the correct conditions; though there is not anything which can be compared to a digital signage network.

Another option to a digital psoter would be to use an existing LCD screen inside a protective LCD enclosure, these would work exactly the same but could be used outdoors.

LCD Enclosure Global offer a range of digital poster for indoor use as well as their LCD enclosure for outdoor digital signage.

Outdoor TV protection.

Outdoor screens are very common due to the changing social needs and the cultural impact it has on the present day. But since they are very costly than the normal television, a special outdoor TV protection unit called an enclosure is designed to accommodate a normal television in the outdoors. This outdoor TV protection is very economical and user friendly in nature. This protection can cover any part of the television, regardless of its shape and size. Not only they can offer weather protections, but can also prevent theft. Combinations of cooling and heating systems are provided with the protection to make sure that the temperature is in ideal balance. The greatest advantage is the money you save when you combine purchasing the television and the protection in a single deal.

Resources Used For Outdoor TV Protection.

The rraw material that is used for outdoor TV protection is mild steel, that is epoxy powder coated. Air conditioning is used in hot conditions whilst heaters are used when the temperature is freezing. Steel can be used in all sorts of extreme conditions since they are adaptable in balmy and cool environments where corrosion of elements is common. Thus people have found that this outdoor TV protection is the most excellent retort for people who would like to watch their favorite shows in a traditional environment.

Models Of Outdoor TV Protection.

The most commonly available protectors provide dustproof protection, weatherproof protection and waterproof protection. Dust proof outdoor TV protection is mostly found in factories where dust and smoke are available in relatively large amounts. A filtered cooling unit is fitted with the TV to remove all the unwanted particles present in them. Also the enclosure ensures that TV is clean and cool. The waterproof protection is provided so that screens may be free from the presence of dampness. This type of protection is mostly seen in hotels and restaurants. Weatherproof enclosure is usually provided with the combination of a cooling and heating unit to ensure that an ideal temperature is maintained in the enclosure unit. These are the applications of various outdoor TV protections that are available in the market.

LCD Enclosure Global provide a range of outdoor digital signage enclosures, that are also used for outdoor TV protection, these LCD enclosures are available throughout the world.

Digital signage mistakes.

Implement a digital signage network can be a difficult task that requires attention to marketing, psychology and logistics. Many companies and organizations have invested in technology only to fail in implementing their networks successfully. Because the sample and software represent a significant investment, such failure is difficult to justify. Usually, the application fails as a result of errors that are easily preventable if identified early. In this article we will describe four common mistakes made when implementing digital signature.

Error 1: Not having a goal

It’s easy to get excited about the opportunity presented by digital signal. You can place your ad in front of their audiences in creative ways that encourage them to participate. You can deliver marketing messages based on gender, age and other demographics that are evident when customers interact with their shows. Indeed, the flexibility you have with your digital signage network is amazing. However, without a goal, it is impossible to develop reasonable expectations.

Identify the purpose of the network. Should increase sales of a particular product line? If you run a certain level of traffic to a predetermined area? You need to plan your objective to monitor the effectiveness of the screens.

Error 2: No compelling content

While bombarding customers with ads used to work well, is no longer effective. The public does not want to endure a barrage of marketing. Digital communication is a perfect platform for the delivery of relevant content that engages your audience. For example, a grocery store can be used to transmit digital ads cooking segments 5-minutes in the area of products. Your network can even be used to display the news all day, to attract the attention of their customers and forcing them to stay (even during commercial breaks short fragments).

Mistake 3: Lack of budget

Often, organizations make the mistake of not allocating a budget for your digital signage network. Or, they attach so little to the effectiveness of your network is hindered. When you invest in a digital signage, you must have the budget to support the purchase of a software robust, elegant and shows the drivers that offer great flexibility. inexpensive tools can prevent the delivery of compelling messages to customers. Moreover, cheap tools can inhibit their ability to monitor the effectiveness of their advertising and content.

Mistake 4: No installation planning

If you forget to plan the installation of your network, you can run into space limitations, the glare of the sun (when the sample is placed near the windows) and other problems. The lack of planning in this area also reflects the absence of an objective (error 1) in the organization. After all, the placement of the screens (especially in large installations) can play an important role in targeting your audience correctly.

Planning Ahead for Success with digital signage

The mistakes that most businesses make when deploying the digital signage network can be avoided. Identify the purpose of their early shows. In this way, you can create expectations that are easy to track and measure. Then a plan of content delivery system that transmits messages no compelling marketing. If you do, keep your audience and make them more receptive to advertising. In addition, allocate sufficient budget to invest in a robust system that allows flexibility in programming and implementation. Finally, the plan every detail of the installation process in advance. Use the tips in this article to avoid making costly mistakes that can affect the performance of your network.

LCD Enclosure Global supply a range of outdoor digital signage solutions as wella s manufacturing their range of LCD enclosures that protect digital signage hardware.

Price of outdoor digital signage.

A good sign of quality says a lot about your company, in most cases, the sign announces more about your company to potential customers than any other form of advertising. Not only that, but the sign you choose to represent your company will most likely be the first customer contact with your business.

Bespoke outdoor digital signage includes signs that are built from scratch to suit a specific requirement presented by a client or a specific project, these signs are not part of the pre-designed elementary units available. Because of this, customers have completely control over the shape, design and material that is an advert for any company. Before deciding on how much to invest in your sign, consider the pros and cons of the following signs customized.

Benefits of Custom-Made outdoor digital signage

One of the benefits of outdoor digital signage as is its unique look. By definition, a solution offers complete freedom as to how it looks. Nothing is impossible or too outrageous for this type of system.

In addition, these signs offer unlimited design possibilities. Because the signs as you create from scratch, offering unlimited flexibility. For the right price, any configuration of distinct signs can be achieved.

Disadvantages of Custom-Made outdoor digital signage

A disadvantage of signaling the measure may have a relatively high production cost. Since it was built from scratch, do not have the benefits of bulk production of low cost.

In addition, this type of advertising requires relatively long production and assembly time, since each project is unique and requires an innovative approach. Not only that, but sometimes special tools or mechanisms are needed to assemble the sign. The delivery time for custom signage is also slow, as each project requires unique resources that are not normally in stock. Slower shipping methods are necessary as removing the sign space is often not effective.

Time is a factor not only in production but also in the possibility of renovation. This means that the updating of the signaling action is slow and requires a professional.

Despite some drawbacks, signaling the measure is a viable place to advertise your company. The time and money required for custom-made signs are best suited for big-budget projects that require a unique configuration and design. If all else fails, it is best to choose a pre-designed sign and go from there. In any case, make sure your company is being seen with a sign that your company meets the tastes and budgets

LCD Enclosures Global manufacture a range of LCD enclosures that protect outdoor digital signage from the climate and the potential risk of vandalism.

Ice hockey digital signage.

Ice hockey digital signage is now proving to be a winner for several installations in the USA and Canada; digital signage hardware is now being deployed in several ice rinks due to the cost effectiveness as well as their return on investment.

First let us look at the design of the ice rink so we can fully understand what the digital signage hardware has to cope with.

Ice Rink.

The word link translates in Scottish to “course”, this is an area that was and still is to this day used for the Scottish traditional winter sport of curling

An indoor ice rink.

These indoor ice rinks are made in layers, a concrete base is laid, with a series of pipes that has a chilled fluid inside, the chilled fluid can either be brine or a water mixture including antifreeze and this is embedded in the concrete. When water is sprayed on top of the concrete it freezes due to the sub zero temperatures.

Due to the rink being made up of layers a few centimetres thick, it is required to resurface the rink with more ice occasionally, as the ice rink heats up and with the wear of skaters and ice hockey teams cutting into the ice.

A drivable machine called a Zamboni is used to resurface the ice and normally comes out and does its job in the breaks.

With most ice hockey rinks being a constant 50 degrees Fahrenheit or 10 degrees Celsius this can cause some issues with the electronics used. Imagine using a home TV in this extreme environment what would happen? Well over a short time period you would find that the TV would fail due to the heat in the screen causing condensation to form on internal parts and then corroding them. This is why any ice hockey digital signage has to be protected from the cold conditions.

Ice hockey digital signage.

Now here the investment in the digital signage hardware is essential, as you don’t want the investors questioning their decision to deploy a digital signage solution that fails.

One sure way to protect the hardware is to install an LCD enclosure, these are a steel LCD enclosure that the hardware will fit into and can be mounted from ceiling mounts and from the walls, ideal for advertising beverages and fast food for the break.

The LCD enclosure is fitted with a special cooling and heating system that is thermostatically controlled and can be adjusted, so when the temperature falls to day 65 degrees Fahrenheit, the heater starts to work and warms the internal hardware in the enclosure, then when the heat rises past the preset temperature the heater switches off, this constant monitoring of the internal temperature is essential to main the integrity of the internal hardware.

Without any protective LCD enclosure the ice hockey digital signage will have to be able to cope in an environment that almost none of the standard electronics can work in.

Once the hardware is in a safe environment the rink can benefit from broadcasting news mixed with advertisements, these ads can include the rink shop, the next high profile match or even the meal deal at the quick serve restaurant.

LCD Enclosure Global are the leading manufacturers of outdoor digital signage solutions and have supplied their range of LCD enclosure products for use in ice hockey digital signage projects.

LCD Enclosure Promotion.

LCD Enclosure Global are extending their amazing promotion, that they will better the price of any manufacturer of LCD enclosure in the market, so if you are in the market in the next 2 or 3 months, take advantage of their great promotion.

LCD Enclosure Global promise to you…

LCD Enclosure Global will better any price quoted by their competion, all you need to do to take advantage of this offer is to get a comparable quote for the protective LCD or plasma enclosure and they will better the price quoted.

Their outdoor LCD and plasma housing are manufactured from heavy gauge steel and come with anti reflective, anti scratch coating that provides the best optical image possible, the units will take screens from 15″ up to and including 80″, each enclosure comes with an internal mounting frame for the TV that will take a display with a maximum 800 x 400 VESA mount.

LCD Enclosure Global will provide the best possible service with the most affordable solution in the market, so call them today on

888-460-3573

Don’t forget, just email them a copy of a quote from a competitor and they will better the price – guaranteed!

LCD Enclosure Global – anything else is a compromise.