LCD Enclosures

Mobile digital signage ranges from people wearing video vest to LED walls that are on the side of trucks or trailers, discover there uses and where they best fit.

Mobile Vests – These consist of a 17” digital poster that is battery powered and is wearable using a heavy gauge vest, this is used for basis content delivery at exhibitions and shopping malls.

This is probably the most cost effective but there are limitations for uploading new, fresh content, you have to get everyone together or you have to hunt each wearer out individually, taking extra time.

LED video walls are created using panels of LED’s, these panels are approximately (39 3/8” (1 metre} wide by 39 3/8” (1 metre} high and these are then mounted into a frame, this frame can be attached to uprights either on the side of a truck or trailer to mount the video wall and make it mobile, the best option is to mount it at the rear of the truck and high up, so if anyone runs in the back of the truck it will not be damaged.

These are ideal for Churches to display their services and events at Church; by taking the trailer to the local neighbourhood they are targeting the right people – the congregation.

A bank used a similar tactic and crawled through peak hour traffic, by driving slowly more people saw the campaign and reacted, the results were that the bank had a 12% increase in their campaign for this specific bank account than they had had on other campaigns just by using the mobile digital signage solution.

The unique thing with a video wall is that because it is modular, it can be as big as you like ensuring it will fit in with your budget. The 1 metre panels make this a very affordable solution to outdoor sunlight read able screens.

LCD Enclosure Global manufacturer a range of outdoor LCD TV enclosure that are used throughout the outdoor digital signage market for weather proof protection.

LCD Enclosure Global – anything else is a compromise.

Some organisations in the digital signage industry think that some forms of digital signage are not used for the right application discover why they are wrong.

Digital signage is very prevalent anywhere and is set to be added to the mobile sector, from on the back of trucks to taxi top digital advertising. Now one US government body is looking to deploy over 50,000 taxi top digital signage solutions in the USA.

People think it will not work however the idea is that the images are static on the screens whilst the taxi is mobile, then when it stops a video starts to play, otherwise whilst the vehicle is in motion the ads would have very little effect as you would only be able to see them for a few seconds – not ideal for outdoor digital signage.

But the inside of taxi cabs is a totally different story with many taxi cab companies installing LCD advertising systems in their headrests, these include the screen and an in built media player, that stores the content on memory cards and can be updated with a USB flash drive using the connector on the media player.

For example there are units that are interactive and come with segmented touch screens, so all the passenger has to do is select the segment they are interested, so this is a marketing opportunity for local hotels, restaurants, theatres and bars to promote their company and services.

Other units can be updated using 3G or a wireless network, this sort of solution can be updated when the taxis are all over cities rather than in one central location. With visual screens from seven inches up to 17” and can be mounted between the front two seats, from the ceiling or in the headrests.

The companies that say taxi cab advertising will not work will for sure wish they had been involved with this technology.

LCD Enclosure Global offer solutions for outdoor digital signage applications including outdoor interactive kiosks as well as weatherproof LCD enclosures.

LCD Enclosure Global – anything else is a compromise.

Digital signage is now moving outdoors pretty quickly, it seems as though indoor digital signage has been deployed in shopping malls to dentists and now ad agencies are looking to target people outdoors.

So we will look at the different types of outdoor digital signage solutions, as they are all relevant to their own sector of delivering dynamic content to consumers.

Personal Mobile Digital Signage.

This is the most basic solution and it involves someone wearing a battery powered LCD screen with a media player built in.

Advantages are:

• It is ideal for exhibitions and conferences
• Quick to deploy
• Easy to update content
• Relatively cheap to buy

Digital Signage Vans.

These are vehicles mainly vans that have LCD screens built into the side of the vehicle, these are used to promote local events, for example they can promote a local businesses expansion and will drive round the area at rush hour so everyone will have time to see the promotion and take it in. Sometimes they park up in high traffic areas, such as at main road junctions so stationary motors can take note of the ads.

Advantages are:

• Perfect for local promotion
• Pay for the time you hire the vehicle

Disadvantages:

• Can cost more than standard outdoor digital signage with no outright ownership

Entrepreneurs are always looking to separate themselves from their competition this is why they are normally at the sharp end of their business.

An affordable solution?

However there are ways to create a mobile solution for a more affordable price, but it is a mix of technologies. For example a coach or bus company who offers tourist trips could use a similar technology to a video wall to create an outdoor LCD screen 3 metres (10’) long x half a metre (2’) high, the solution would be there’s and they could also create a revenue stream from advertising third party businesses in the area they are in.

LCD Enclosure Global have many years experience manufacturing solutions that are off the shelf as well as custom solutions, this is why their outdoor digital signage enclosures are used throughout the world by the top tier of digital signage integrators. Their LCD Enclosure offers both vandal and weatherproof protection to NEMA 4X and IP65.

LCD Enclosure Global – anything else is a compromise.

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