Outdoor digital advertising is modern way to promote a brand, company or product, but it is essential to be able to measure digital signage solutions for their success.

Outdoor digital advertising solutions.

These solutions are unique in that they are robust enough to withstand the outdoor climate, so if the weather drops to a finger number sub zero temperature in winter and a roasting 130 Fahrenheit in the summer. The main components are usually some form of screen, a media player and an LCD display enclosure to protect the hardware from the extreme weather, as the extreme climates can harm the outdoor digital advertising solutions.

Monitoring outdoor digital signage.

But one thing is for certain, for an outdoor digital signage solution to succeed, the integrator needs to be able to demonstrate to the advertising client who and what type of people they are marketing too. Previously, this has been done with people noting down the demographics that the digital content attracted, however this was costly in both time and money, now outdoor digital advertising can be monitored and recorded.

One solution to monitor outdoor digital advertising campaigns.

If the advertising campaigns are not monitored, they could for your clients knowledge be in low foot fall area, resulting in a poor ROI (Return On Investment). There is a software solution that does all you need and more and you can even provide your clients with up to date data on who is viewing their digital adverts. Using this software takes the guess work out of who to target with the adverts.

How does the software work – tracking the outdoor digital advertising campaigns.

Simply a standard web camera or IP camera is fitted to the screens and then when anyone walks past and stops, it records their sex, how long they viewed the ad and even if they just carried on walking. This way the advertiser can target the age group and sex more efficiently, making the marketing campaign laser targeted.

The cost for the software is certainly an excellent investment as well as a good tool to demonstrate to clients how their adverts are being received by the target audience. Now the advertisers can tweak their ads to make them more successful and book knowledge of their product, brand or company.

A trial of the software can be downloaded here so give it a try and report back on how you found it.

LCD Enclosure Global Limited offer a wide range of digital signage solutions from LCD enclosures to digital menu boards for outdoor digital advertising.

It would be a good idea to use outdoor event signage for promoting either a sports or leisure event. While this will help in encouraging new customers in order to take benefits of the special deals or to find out that an event is going on. Outdoor signage will help in providing encouragement. Digital signage is making use of plasma, projector or LCD screens which is hooked up to the computer to convey messages to the public. The messages that are on the digital events signage can be informative or commercial based on the intention of the owner and so for the targeted audience. Outdoor event signage will be really helpful in improving the efficiency of the business. The screens that will have messages may range from 12 inches to any size depending upon the purpose and application.

Conveying outdoor event signage message.

Outdoor events are very special because they are placed outside and can be in any climate. These outdoor event signage need to be given special care in many areas so that to make sure the visitors remain comfortable. The main aspects that need to be considered are the weather. In any season whether it is spring, summer, and winter or fall the events are planned a bit earlier considering the possibility of the inclement weather. One needs to follow some steps while going for outdoor event signage.

Planing an outdoor event signage solution.

When planning for electronic events signage one needs to make sure that the outdoor signage is clear and visible. Inflatable outdoor signage is an excellent way to direct the visitors. Inflatable are colorful, large and different they can stand out in crowds. One can also use arches for outdoor event signage and these are a wonderful choice for making entrances and as well as exists. Outdoor inflatable screens and displays domes will give quick accessible gathering place for that of intense sun, rain or cold, wind.
The most important factor that should be considered in outdoor event signage is fun because inflatables will give all sorts of ways to keep the visitors very interested on the advertisement.

If at all one is thinking whether these outdoor even signage works or not, then the right answer is yes it does. The only thing is one needs to be creative in the application and try to make thinking from the customer side. One needs to design the outdoor event signage so as they need to grab the attention of the customers. One can use the outdoor event signage for the whole year increasing the ROI.

LCD Enclosure Global manufacture a range of LCD enclosures used in outdoor event signage solutions.

Church digital advertising is gaining a lot of popularity and most of the churches are making this implementation. With the improvement in the technology everything is made possible and people are finding ways to attract others by making use of different kind of technology. Religious events promotion can be made through the help of church digital advertising by providing the congregation information on that board. This will be an added advantage and people will find very easy to find out what is happening in the church. The events can be displayed on the signage very easily. This attracts the people who pass by that place.

Church digital advertising – Best way to convey messages?

Church buildings are making use of outdoor electronic advertising and they make an advice to their flock about the activities that are going to be held in the church. These days there are many models that are available for a church digital advertising and one can simply get a digital signage and provided with appropriate information on it one can easily convey the message that they want to say to the people. Church digital advertising has become more popular in providing information about the happenings of the church. Any event can be displayed on the signage and people can know about it and attend to that event.

Church digital advertising in a most advanced way.

Now with the improvement of technology, out-of-doors dynamic advertising in the appearance of vehicle marketing and as well as external video walls are becoming part of the custom for congregations in church, the reason being is that this solution is part of the neighborhood and due to this fact little if any damage is carried out on the electronic advertising. But with certain protection taken care for the church digital advertising cases one can make the device to keep cool in summer, warm in winter and avoid it getting ruined. Thus, one can also make use of protection oriented digital signage for a church.

Benefits of church digital advertising.

Church digital advertising is very much helpful in providing appropriate information about the church congregations and special occasion. One should only look for the appropriate deals and it can found online. There are various stores that give detail information about the digital signage and thus with the help of it one can get a church digital advertising. Church is not a professional one so thus one should make sure to save money by choosing an affordable one for the church digital advertising. It is good to go for church digital advertising for offering information to people.

LCD Enclosure Global Limited manufacture a range of LCD enclosures as well as supplying church digital advertising.

Gone is the age when advertising agencies could make a consumer buy a product, now using digital signage hardware consumers are being lightly influenced in what to buy.

Digital signage hardware will interact with consumers.

One thing we have discovered in the past few months supplying our digital poster and digital menu board solutions, is that interaction with consumers is essential to build loyalty, informing the consumer of all the facts before they make a decision on purchasing the product.

One such solution is an interactive digital poster that has a segmented screen, displaying 9 various images of products, but the most important part of the advertising solution is not limited to the screen, as there is a bar code reader built into the unit and when a supported product is scanned to display the price a video is displayed for the supported product. When consumers interact with the digital poster they are gaining information regarding the product and once they feel comfortable with the product and the information they have obtained they will or will not make buying decision.

Digital signage costs

These interactive, digital signage solutions are not that more expensive than regular digital signage hardware. Solutions are available from sizes 26” to 55” and vary in price from $999 to $3,999. However the return on investment could be extremely fast, due to the interaction between merchant and consumer, as consumers realize how efficient it is to get the information they need when they need it, as there is nothing more frustrating than asking for addition information or specific questions and then not getting the answer to your specific question or information request.

Installing digital signage

Installation is a breeze, if you have ever hung a mirror these interactive digital screens are identical, the only difference is they have a mains lead so need to be installed near a wall outlet to power the unit.

Digital signage software.

The software used for this solution is embedded into the media player allowing most content to be displayed on the screen. The format for the content is to keep the relevant products and information in one folder, with multiple folders, so when a consumer touches an image of a Ford saloon car it then takes them to the options such as heated seats, heated windscreens etc.

LCD Enclosure Global Ltd manufacture a range of digital signage enclosures that are used to protect digital signage hardware.

There are many suitable locations for a floorstanding LCD Advertising Screen, particularly where the public pass by, like a bus station, shopping mall or sports stadium.  These are appropriate for both indoor and outdoor locations, although there are differences in the models, such as waterproof screens, and thermostatically controlled heating/cooling for extreme variations in temperature. Once set at a suitable temperature, the floorstanding LCD advertising screens will function without overheating or freezing in the excessive heat of the Arizona deserts to the frozen tundra of northern Canada.

Where to use floorstanding LCD advertising screens

These floorstanding LCD Advertising screens can be fixed in place onto a concrete foundation using anti tamper bolts, which provide a base foundation, when these floorstanding LCD advertising screens are put into position. When considering where to place the screen, thought must be given to the angle of the sun during the day, as the screen can be virtually useless in bright sunlight, however this can be overcome by having an anti-reflective screen fitted to the unit or a sheet of tinted screen film to cover the existing viewing window.  This can be retro fitted, if it is found necessary, but it is much better to include one during the purchase of the LCD Advertising screen.

Construction of floorstanding LCD advertising screens.

The steel frame and external panels of floorstanding LCD advertising screens are robust – to a certain extent – where by the hardware is protected from moderate accidental damage, certainly unintentional damage, let’s not claim that it is so robust that for example a car hitting it, will leave no mark!

The content of a floorstanding LCD advertising screen can be displayed at its best, as the visual quality of the screen is 1080p high definition, which really is of exceptional superiority.  Advertisers are clambering to have access to display their clients’ advertisements on such pieces of innovative hardware.  The content can be changed, updated or altered quickly and efficiently due to the accessible media player built within the enclosure.  Alternatively the content can be downloaded via the internet, if the media player is networked.

There are many other options to add-on to an LCD advertising screen, such as a touch screen – for way finding purposes, sound to add another element of the advertising campaign and blue tooth connectivity to pass on advertising or promotional codes to the public who pass with a Bluetooth enabled smart phone.  This pioneering technology just gets better and better.

LCD Enclosure Global Limited provide a wide range of solutions from their LCD enclosure range to floorstanding LCD advertising screens.

Floor standing digital signage comes in different types, from screen size to how content is updated, let us look at what the market offers.

Types of floor standing digital signage solutions

These come in two types the first is the standalone solution that has a built in media player and stores the content (adverts) on a memory card inside the player, the second is the floor standing digital signage hardware that is updated using the intent, initially people think that the jump in technology for a wireless digital signage device is far more costly than it actually is this is why the standalone solution is popular.

However the drawbacks with the USB floor standing digital signage solution is that when new content needs updating you must remember to update the hardware, or the time and effort used creating the adverts is wasted. Now this does not really matter f the content is only going to be updates 3 or 4 times a year, but can become a problem, if the client needs the content updates on a daily basis. This is why the network enabled floor standing digital signage is increasing in popularity as the hardware can be updated with new content with just a few clicks of a mouse.

Screen sizes can vary depending on the technology, however a rule of thumb is that USB solutions are available in sizes 17” to 60” whilst the network enabled solution come in sizes 15” to 75”allowing high definition images and videos to be presented to potential buyers.

The top end floor standing digital signage devices have touch screens, engaging with the customer directly, providing what can feel as a one on one advertising experience.

Security of these free/floor standing digital signage solutions is essential and normally the compartment for the memory card on the USB solutions is lockable with the wireless signage solution having the content secured on a virtual server in the Cloud. The only other security issue is if someone was to try and walk out of a facility with one of these floor standing digital signage devices, however once bolted to the floor these units are there to stay, preventing an opportunist theft.

LCD Enclosure Global Limited provide a wide range of digital signage solutions from outdoor LCD enclosures to floor standing digital signage solutions.

A digital menu board is more than just a way to promote a menu, these dynamic advertising panels are much more, discover how simple indoor digital signage is using a digital menu boards.

Brief overview of a digital menu board.

Let us initially look at the hardware, in each solution is a screen or display this can be from any manufacturer, however we have found that HD LG commercial screens work best, producing the most life like images possible.

Then built into the screen at the back is a media player, these range in price according to the technology within the player, so let us look what you can get for your money.

Budget entry digital menu board.

These dynamic advertising boards have a media player that will show the content that is stored on an internal memory card, for updates you have to visit each location to perform any updates for new content or media.

Business Class digital menu board.

The digital menu board is a totally unique innovation to the digital signage market, as these units have a built in media player that stores the data on a hard drive, this has two main advantages:

1. You can upload much more advertising content than the memory card solution, so it does not limit what format you use to get the ad campaign you dreamed of.
2. The content can be updated through either a wired network or a wireless network, eliminating the hassle of visiting each site just to insert the Flash drive in the player to do the updates.

However there is a price difference and it usually isn’t that much for the much higher specified solution, with more and more business people seeing the benefit of digital signage they are investing in indoor digital signage before venturing into the world of outdoor digital signage.

How they can help improve your companies brand awareness.

All businesses have a brand or product they want to promote, and this is one of the most affordable ways possible.

Using basic templates that can be freely found online, you can create a marketing campaign that will pull paying customers into your business. There are several options in how you display your ads, you can zone the screen, so for one example splitting the screen into 3 sections, 2 that run in landscape mode and the other in portrait, not in the slightly larger portrait zone you could have a video looped to run and promote you most popular product, then in the small two zones, you could have static images that change to another product every 30 seconds, then in the third zone you may wish to display the weather using RSS feeds.

Obviously, the video will catch the attention of passing prospects, and then when they start to watch the promotion they will see the changing images for the other products you offer. This can increase sales in your main product line as well as bring the other products to light for your customers.

The digital menu board was initially designed to display menus in fast food restaurants and the dietary information that is demanded by the US government, now these are being used in hair salons to automotive stores to show the products at their best on screens as large as 65”.

LCD Enclosure Global supply a range of digital posters and a wide range of digital menu board for indoor digital signage solutions as well as manufacturing their own LCD enclosures.

Touch Screen Digital Poster.
This is a digital poster that has a segmented touch panel in front of the screen, and this senses when a human hand touches the screen – allowing stores and businesses the facility to interact with their customers.

This provides additional information on products or services that are offered, providing consumers with this additional information traditionally would have meant hunting out a sales assistant who actually knew about the product range. Now this is not the case, all the information can be updated to a digital poster either through the memory card, or UBS port on the internal built in media player, or through a WIFI connection on a wireless digital poster, eliminating any sales floor staff having to upload new promotions or offers. Leaving the sales floor staff to help customers with their purchasing decisions or customer service issues.

Touch screen LCD advertising screens are manufactured for indoor use as they do not have the protection needed for the weather outdoors. One company has manufactured a solution for standard non touch digital posters and this protects the display from being touched.

Outdoor LCD enclosure.
An LCD enclosure are manufactured from thick steel sheet, welded to provide a waterproof and vandal proof solution, this allows digital signage hardware to be placed outdoors in hostile or hazardous areas.

These units accommodate both the LCD screen and a media player for digital outdoor signage use or can also accommodate an LCD or plasma television and a cable or satellite box for home use.

Perfect for outside a shopping mall or in your own back yard, providing protection from the weather and vandals, these units provide protection to IP65 (European Water Ingress protection standard) and NEMA 4X (US water ingress protection standard.)

These two solutions are used for different uses: the digital poster is used for indoor digital signage and the LCD enclosure is used for outdoor digital signage use.

LCD Enclosure Global – anything esle is a compromise.

Call 888-460-3573 toll free for more details.

Businesses no matter how large or small are benefiting from this type of marketing, one hair salon has deployed five 22 inch interactive digital posters, these work in two ways, firstly the ladies can choose which hair styles and even use the inbuilt webcam to take a picture of themselves and try the different hairstyles to make sure they like the look. Secondly, this is an excellent way for the salon to get referral business whilst charging a premium for the styling as well as uplifts in sales from the hair products.

These are also being used in car dealerships freeing up the salesman’s time, customers can browse the range of vehicles the dealer has to offer, including the interiors, exterior colours and extras, until the customer has a complete shopping list and then through the digital poster gets a completed price, he can then call a salesman over to place his order.

The content is the same as a none interactive digital poster, however the screen is split into segmented sections, each segment is touch sensitive and all you do just like a website is create folders and put the relevant content in the correct folder, for example in the car dealership you would put all the interior images into the interior folder, same with the exterior product information, this basic organisation will result in a very successful project.

It is a known fact that when you as a business owner engage a consumer they spend more in your store, this interactive engage is perfect for this environment, because as we all know the last thing a customer wants is a pushy salesman asking if they can help.

LCD Enclosure Global now offer these interactive touch digital posters to car dealerships, hair salons for indoor digital signage as well as manufacturing their range of LCD enclosures that are used for outdoor digital signage solutions.

LCD Enclosure Global – anytihng else is a compromise.

“High end hotels seem to have bought into the concept of digital signage for promoting local businesses and charging local business owners to advertising in their hotel, as well as making the signage engage for efficient check in and check out procedures”, says Graham Gallagher owner of LCD Enclosure Global.

The demand started in January when one hotel chain in Morocco required a 40” display to be positioned in the each bedroom, on the rear of the door, so guests see the ads as they are in the room and on leaving. This hotel took a single unit then after they evaluated the solution they placed an order for a further 32 units.

Now this is putting entrepreneur hoteliers in the driving seat to make their hotels the best in the industry whilst at the same time creating an additional income stream, from the revenue generated from the local businesses.

In LCD Enclosures Global arsenal of products are the following digital signage displays, these are an “all in one solution”, the sizes range from 22” to 80” and each unit can be positioned in either portrait or landscape position.

This simple solution allows anyone with a limited IT resource to deploy digital signage quickly and with the minimum of costs.

The benefits are:

• Takes 20 minutes to deploy per screen
• Can be updated easily via the USB port
• Content is loaded onto memory card that is securely locked into the media player
• Onboard media player

With prices starting as little as $300, this is why people are now turning to digital signage screens such as these.

This range of products goes well with their LCD enclosures, as now they can provide almost all the solutions no matter what the digital signage application.

For more information on this range of indoor signage contact LCD Enclosure Global on:

European office – +44 844 3578687

US office – 888-460-3573 (toll free)

LCD Enclosure Global – anything else is a compromise.