LCD Enclosures

Indoor or outdoor digital signage – that has always been the question, now let us look at the most cost effective solutions on the market.

Touch Screen Digital Poster.
This is a digital poster that has a segmented touch panel in front of the screen, and this senses when a human hand touches the screen – allowing stores and businesses the facility to interact with their customers.

This provides additional information on products or services that are offered, providing consumers with this additional information traditionally would have meant hunting out a sales assistant who actually knew about the product range. Now this is not the case, all the information can be updated to a digital poster either through the memory card, or UBS port on the internal built in media player, or through a WIFI connection on a wireless digital poster, eliminating any sales floor staff having to upload new promotions or offers. Leaving the sales floor staff to help customers with their purchasing decisions or customer service issues.

Touch screen LCD advertising screens are manufactured for indoor use as they do not have the protection needed for the weather outdoors. One company has manufactured a solution for standard non touch digital posters and this protects the display from being touched.

Outdoor LCD enclosure.
An LCD enclosure are manufactured from thick steel sheet, welded to provide a waterproof and vandal proof solution, this allows digital signage hardware to be placed outdoors in hostile or hazardous areas.

These units accommodate both the LCD screen and a media player for digital outdoor signage use or can also accommodate an LCD or plasma television and a cable or satellite box for home use.

Perfect for outside a shopping mall or in your own back yard, providing protection from the weather and vandals, these units provide protection to IP65 (European Water Ingress protection standard) and NEMA 4X (US water ingress protection standard.)

These two solutions are used for different uses: the digital poster is used for indoor digital signage and the LCD enclosure is used for outdoor digital signage use.

LCD Enclosure Global – anything esle is a compromise.

Call 888-460-3573 toll free for more details.

With indoor digital signage moving so quickly, we have seen the humble digital photo frame turn in to massive LCD displays up to 80” running video and audio presentations, now these are going interactive.

Businesses no matter how large or small are benefiting from this type of marketing, one hair salon has deployed five 22 inch interactive digital posters, these work in two ways, firstly the ladies can choose which hair styles and even use the inbuilt webcam to take a picture of themselves and try the different hairstyles to make sure they like the look. Secondly, this is an excellent way for the salon to get referral business whilst charging a premium for the styling as well as uplifts in sales from the hair products.

These are also being used in car dealerships freeing up the salesman’s time, customers can browse the range of vehicles the dealer has to offer, including the interiors, exterior colours and extras, until the customer has a complete shopping list and then through the digital poster gets a completed price, he can then call a salesman over to place his order.

The content is the same as a none interactive digital poster, however the screen is split into segmented sections, each segment is touch sensitive and all you do just like a website is create folders and put the relevant content in the correct folder, for example in the car dealership you would put all the interior images into the interior folder, same with the exterior product information, this basic organisation will result in a very successful project.

It is a known fact that when you as a business owner engage a consumer they spend more in your store, this interactive engage is perfect for this environment, because as we all know the last thing a customer wants is a pushy salesman asking if they can help.

LCD Enclosure Global now offer these interactive touch digital posters to car dealerships, hair salons for indoor digital signage as well as manufacturing their range of LCD enclosures that are used for outdoor digital signage solutions.

LCD Enclosure Global – anytihng else is a compromise.

LCD Enclosure Global have a world renowned reputation for high quality LCD monitor enclosures, however recently they have been tendering on several digital signage solutions for indoor applications in locations such as Morocco, Malta, Canada, Auckland (Australia) and Hilton Head (USA).

“High end hotels seem to have bought into the concept of digital signage for promoting local businesses and charging local business owners to advertising in their hotel, as well as making the signage engage for efficient check in and check out procedures”, says Graham Gallagher owner of LCD Enclosure Global.

The demand started in January when one hotel chain in Morocco required a 40” display to be positioned in the each bedroom, on the rear of the door, so guests see the ads as they are in the room and on leaving. This hotel took a single unit then after they evaluated the solution they placed an order for a further 32 units.

Now this is putting entrepreneur hoteliers in the driving seat to make their hotels the best in the industry whilst at the same time creating an additional income stream, from the revenue generated from the local businesses.

In LCD Enclosures Global arsenal of products are the following digital signage displays, these are an “all in one solution”, the sizes range from 22” to 80” and each unit can be positioned in either portrait or landscape position.

This simple solution allows anyone with a limited IT resource to deploy digital signage quickly and with the minimum of costs.

The benefits are:

• Takes 20 minutes to deploy per screen
• Can be updated easily via the USB port
• Content is loaded onto memory card that is securely locked into the media player
• Onboard media player

With prices starting as little as $300, this is why people are now turning to digital signage screens such as these.

This range of products goes well with their LCD enclosures, as now they can provide almost all the solutions no matter what the digital signage application.

For more information on this range of indoor signage contact LCD Enclosure Global on:

European office – +44 844 3578687

US office – 888-460-3573 (toll free)

LCD Enclosure Global – anything else is a compromise.

Outdoor Digital Signage solutions are always evolving; now let us look at through glass or through window touch screen, so you can make your stores window your shopping channel.

We have all been using touch screen applications from our mobile phones to microwave ovens in the kitchen, now some digital signage integrators are looking at this technology to make any store window act as its online catalogue 24 x 7. Making it the perfect digital signage advertising solution, so customers can interactive with the store and be engaged even when the store is closed.

How does it work?
It works by installing a “special touch screen film” to the inside of the window, this film comes with either RS232 or USB connectors to connect to either one of the stores computers or a projector. Once you have the content created, you can then pull the data up from the local computer or projector and run it on the window. Then when anyone touches the window it acts as though it was a touch screen computer, using your finger as the mouse.

There have been issues in the past when people wearing gloves used touch panels on windows in the through glass applications, due to the temperature of the human skill not being detected by the touch membrane. Now this technology is way beyond that and now recognise when the screen has been touched through a gloved hand.

What Through Window Touch Screen can do for you?
Image, you set the projector or computer up, close the store for the day and go home, people pass your store or they need something fast, so they touch the window and can check if you have stock for the particular widget they are after, then they can order the unit and collect the following morning from the store when it opens.

Using the touch screen window allows this as they can enter all their data including their credit card details, providing your website is set up with a merchant service to take online payment.

You go in the store in the morning and you find you have a couple of sales, you get the ready for collection and when your customer calls to collect the widget, you have one happy customer who will tell others about this service.

It will also separate you from your competitors and can give you leading edge over them. This solution supplied by LCD Enclosure Global has been proven to work even through 20mm thick toughened glass, so you as the store owner, you know your investment is protected behind the toughened glass.

LCD Enclosures Global – anything else is a compromise.
Call +44 844 3578687 for European Enquiries and 888-460-3573 for US enquires.

During the month of December in Philadelphia the kiosks that are used for deploying parking tickets were not working due to the extreme cold, some thought this was cool as they got free parking – how wrong they were!

We all see kiosks everywhere we go from the train station to the shopping mall and we are becoming very reliant on them for information, but here is a situation were the kiosks that have digital signage built in and is targeted at the vehicle owner whilst they are paying for a car park ticket with their Smartcard or credit card.

The problem was that the kiosks who were manufactured by a company out of Wentzville Missouri did not have the correct upgraded software installed and caused the kiosks to malfunction and reject valid payment methods, making parking almost impossible.

During one of the busiest shopping weeks of the year in the build up to Christmas drivers found that curb side parking was a very rare and valuable asset.

The problems did not end there, with the parking authority admitting that a new software upgrade would be available in the next week, however the frustration turned to rage when Christmas shoppers received parking tickets for exceeding their allotted time and some drivers reported getting violation tickets for parking whilst in queues waiting for a parking space at the side of a kiosk!

The parking authority’s stance was that drivers had to pay some how, if they had a prepaid Smart card and it got rejected they could either pay by cash or credit card (so the driver in effect had to pay twice!). In 2009 the sale of Smart Cards for parking in Philadelphia reached an estimated $2.5 million.

Is this a start of things to come with digital signage solutions including self serve kiosks taking over the world of advertising? Hopefully not, especially when it is down to a software problem and NOT the enclosure!

Graham is the owner of LCD Enclosure Global who have launched a range of kiosk call Fahrenheit Kiosks, these have been designed to work in extreme temperatures from -30 to 150 degrees Fahrenheit. This compliments their range of gas pump enclosures.

LCD Enclosure Global – anything else is a compromise.

We all know customers have immediate demands, now you can offer a self-service solution for every application, so that your customers are happy and keep coming back for more.

Take for instance a casino, with it’s over crowding around the cashiers and with large customer queue lines, the ideal solution is a self-serve kiosk as this also increases the bottom line and does not need staff to operate it, staff can be deployed to other duties.

These could be introduced as the front end of a restaurant; these can be used to move customers through the food queue quicker, whilst cashiers are used in other areas of the business.

Due to their ease of use and increased user satisfaction self-service kiosks are becoming more popular as they allow businesses and customers to maximise their time by ordering and paying immediately at the kiosk once the customer has made their selection.

This type of kiosk are normally located indoors with touch screens for user input, the software needs to be flexible so that it can accept card, coupon and cash payments and with the staff being deployed in other areas, they have now dual rolls so the employer maximises their staff.

One Detroit casino in particular has increased sales in it’s deli restaurant by 28% with the introduction of self-serve kiosks.

Self-service kiosks are here to stay, buy how we integrate them into our digital signage has to be planned otherwise the deployment could possibly fail and the last thing we want is a failed project.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to a video wall, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

Choosing the right enclosure for your kiosk can make you outdoor digital signage campaign a success providing you know what to look for. When you are deploying a kiosk project it can be a daunting task, but the correct way to start the project is with the enclosure that will be based around the kiosk.

The general public may view a kiosk as a metal box, how wrong they are, but at the end of the day they are the customer and the customer is always right.

Getting the “metal box” right is a crucial as the touch screen, hardware or software, the best way to look at an enclosure as the skin and bones of a kiosk, whilst he computer gathers information and crunches numbers the enclosure does the job it was designed for and that is to protect. It will also withstand abuse, both the malicious type and the everyday wear and tear

Stop calling it a metal box!
Some enclosure designs call out to customers, with their unique design and marketing on them, some are even referred to as works of art. Every kiosk needs an enclosure, with the look and feel being as subtle or flamboyant as a person’s imagination. Some enclosures have been simple for example a monitor on a pole, to the ridiculous like the giant iPhones and Blackberry mobile phones, used by Car Phone Warehouse to market the relevant smart phones.

When choosing a kiosk for a marketing application, you have to make the right choice otherwise rather than boosting a bottom line it can sink it! An enclosure is the first thing a consumer comes into contact with, so they have to be appealing, or then will not get used.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to self-serve kiosks, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

In one McDonald’s restaurant they have incorporated content managed digital signs. If this pilot is successful this solution could be deployed throughout the McDonalds throughout America.

The management at the pilot restaurant wanted to offer their customers a Las Vegas feel and realised that their current way of displaying their menu could not compete.

The digital signage solution.
This incorporated eight 15 inch LCD displays set end to end on a ceiling overhang above the checkouts that greet the customers. Then in the dining areas 42 inch displays have been deployed these show action sports mixed with McDonalds ads. This is easily achievable by splitting the screen with the video playing in the largest section, on the left of the display a scrolling text invite customers to text short codes from cell phones to change the video.

In the children’s play area a large touch screen display is used that shows cartoons and promotional videos, children can use the touch screen LCD to select the cartoons they want to watch. The display is fitted with a camera that is useful for birthday parties as the cartoons are stopped and the birthday boy or girl can see themselves on the large screen.

The communications hub is the tiny office, looking more like a server room with several of the servers being required for the CPU of the digital signage system.

Outside two large 6 feet x 12 feet digital signs hang below the golden arches, hung back to back these displays play the content that is played in store.

Interactive digital signage at McDonalds is in it’s infancy when it is proven it will be rolled out throughout the group.

LCD Enclosures Global have many years experience manufacturing a range of outdoor LCD cases for both LCD and plasma displays, that are used in both commercial and domestic applications. He has also developed a unique range of outdoor TV cabinets that are manufactured at their manufacturing facility, these along with the LCD enclosures are shipped throughout the world to digital signage integrators.

In the past 3 years there has been a major shift in business thinking regarding digital signage and the use of interactive kiosks. These touch screen kiosks change the nature in which a business communicates with its customers, with one major pitfall.

Many businesses who have existing digital signage adopt interactive signage thinking they can use the original signage campaigns – wrong! The content has to be created around the interactive experience and layered so the company controls the overall messaging whilst the customer controls the specific elements that are relevant to them.

Solution.
One way to do this is to offer multiple choice experience that guides the consumer along as they discover more about a product or service, they can make comparisons between the products and then when they have made a choice you can inform them that the particular product just happens to be on sale for today only.

Benefits.
With this approach there are two benefits for the business:
1. A customer who is given targeted information rather than generic information will normally make a purchasing decision.
2. The business is building a detailed profile of its shoppers, their needs and requirements that can be used for other digital signage campaigns.

Knowing your foot traffic.
Interactive kiosks are a good way to monitor the amount of foot traffic in store, if this tails off over a period of 2 months, you can reinstate old campaigns that pulled customers in, rather than waiting to find the store totally empty.

Other ways to monitor foot traffic is to install simple traffic counters these are the beam devices in store that are linked to a counter and every time some breaks the beam the counter increases.

A video monitoring system is good as it indicated what areas are popular by the amount of linger time, this is the time they spend looking at a particular range of clothes in the ladies wear department.

LCD Enclosure Global have launched a new range of touch screen LCD kiosks these are for indoor digital signage whilst their outdoor LCD enclosure is for more hostile and remote areas.

LCD Enclosure Global – anything else is a compromise. Call 888-460-3573.

Once you start using digital signage you realise that the resource is fantastic and you will wonder how you ever manager before creating marketing campaigns, however the best results are when customers tell you that they like your informative signs. Discover how to create your very own Ultimate Digital Signage Machine.

Digital Signage Success.
One luxury automotive dealership in Ontario Canada launched it’s digital signage network in November 2005 with eight 42 inch interactive kiosks, strategically located throughout the showroom.

The dealership discovered that dynamic signage gave them the ability to educate, inform and entertain all at the point of purchase. It is much easier to have all the latest specifications on a vehicle so a customer can even design their own ideal vehicle down to the colour of the interior, they can then get a price for the specification they want.

As well as the specifications, they also provide entertaining commercials for the vehicles, alerts and announcements and the content has some corporate content that repeatedly thanks the customer for their business.

The owner of the dealership reported that when the signage went live, customers were riveted by the signs and it seemed as though the sales staff were ignored! Dynamic signage gave the dealership the opportunity to send target messages to the customer that were right on target.

Another Digital Signage Success.
Another success story was a US telecoms company with over 500 stores, their target demography was young people between 13 to 20 years of age. Research showed that 2 million teenagers would purchase a mobile phone in the next 18 months.

They thought how could they target this massive opportunity? – Well the company deployed LCD screens at the point of sale that broadcasted dynamic content with audio, this pulled the customers in.

Now you can follow these success stories and realise how successful digital signage is, so go create your own digital signage machine.

LCD Enclosure Global are the worlds leading manufacturer of outdoor LCD enclosures these are deployed throughout the world and used in many different applications from digital signage, outdoor TV systems and outdoor home cinemas. For more information on their outdoor TV cabinets contact them toll free on 888-460-3573.