Well the digital poster is designed to work indoors due the components not been waterproof and would certainly fail if left outside, so this does restrict their use to indoor use but there is a way to waterproof them (read more later).

So an indoor digital signage solution can range from a video wall costing $10,000’s or a 40” digital poster costing less than $1,000 and it really depends on the actual application. For example in a shopping mall a video wall would be more acceptable as the costs could be spread throughout the advertises, on the other hand a nail salon or a coffee store could promote their own products on a cost effective digital poster, due to the content being fairly constant. Meaning that normally in a nail salon the products and services are constant throughout the year with specials being advertised during the months leading up to the holidays.

What makes a video wall?

These are banks of large screens or LED panels bolted together and the content is run through a media processor that arranges the video and audio to synchronise and create a seamless image on the large screen.

These are totally different than a smaller less expensive digital poster, however the digital poster cannot have new content uploaded to the media player by the internet, it has to be on a memory card and inserted to the media player.

Making a digital poster weatherproof.

A special sealed housing is needed, similar to an LCD enclosure, these housing protect the LCD screen and the digital poster from the weather and possible abuse. These must offer protection from the rain and excess heat as well as providing adequate ventilation otherwise the poster will over heat and fail?.

LCD Enclosure Global manufacture a range of outdoor LCD housings for digital posters as well as their range of LCD enclosures that are used by the outdoor digital signage market for protecting them in high and very low temperatures.

LCD Enclosure Global – anything else is a compromise.

When researching into deploying an outdoor digital signage network, as well as considering the different types and sizes of screens, you also will have to consider a media player, this can either be a wireless solution or a wired solution, allowing the audio visual manager to maintain and update the advertisements on the network.

With these screens ranging from $2,000 and the media players costing any where up to $1,500, this investment has to protected not only from the weather but also from vandalism and theft.

There are specially designed and manufactured LCD enclosures specifically for the outdoor digital signage market, these outdoor LCD enclosures are robust and come complete with a thermostatically controlled cooling and heating system that will cope with the most demanding temperatures Mother Nature can through at them. Some units even come with high security locks, actually approved safe locks but make sure you do not lose the keys!

An outdoor LCD enclosure will protect any digital outdoor signage network from abuse and will ensure your investment has a high chance of a good return on your funds.

With screens ranging in size from 36” up to and including 108 inches, finding a solution to protect the screen could be difficult however this is were a video wall comes into play, as you can arrange 46” screens to provide a massive wall of entertainment and still have the hardware protected.

One thing is certain when you complete a digital signage solution, you do not want to be wasting man hours having to send engineers back to site to make sure the screens are still working or they have not been damaged or stolen, this way an outdoor LCD enclosure would save you thousands in wasted labour costs.

LCD Enclosure Global manufacturer a range of LCD enclosures specifically for outdoor digital signage protection, their range of products will protect screens from 17″ up to and including 80″ screens, their LCD enclosure range have been supplied to theme parks, hotels but mainly to signage integrators.

LCD Enclosure Global – anything else is a compromise.

Contact on 888-460-3573 (US toll free) Monday to Friday 9am to 5pm EST.

Then there are the high end TFT LCD monitors. The TFT, thin film transistor, LCD’s are just a higher quality image LCD screen. They are commonly found in TV’s, flat computer monitors, and projectors.

The first LCD screens were originally installed in laptops before the technology was increased to allow use with every day computers. An industrial LCD monitor greatly differs from that of your friend’s 26 inch HP LCD monitor, in fact, it is superior in every way except maybe image quality, and even then, it proves to be a challenge to beat. The industrial LCD monitor world is tough as the monitors must endure heat enough to melt the plastic of normal monitors, they need to be able to go underwater (try that with your LCD tv), they must be able to be dropped, stepped on, tossed, and even sometimes shot, as the military now uses industrial LCD monitors for their work.

A feature that frequents the world of industrial LCD monitors is a touch sensitive screen. These are more common in the military setting and the aquatics setting than any other industry. The loss of needing a keyboard and mouse is huge for some industries, which is why aquatic companies sometimes use these. Another feature some of these LCD monitors have is being sunlight readable monitors. In other words, there is no reflection. This can be huge for construction companies that need to be able to evaluate what is on the screen without having to worry about the sun blurring their vision. To do this, sometimes the companies have increased the backlight. Other companies have taken this several steps further by adding a highly reflective backlight which increases the reflection of ambient light. It also eliminates the need for extra cooling units and just as a side positive to this feature, it requires no additional energy.

These come with a commercial standard screen with a built in media player this stores the content locally on a memory card and the content can be updated using the USB port on the media player.

This is then locked and secured to prevent anyone removing the media card, the only restriction is that the content cannot be updated remotely. However this can be achieved by connecting an external hard disc drive using the USB port on the internal media player. Then connecting the media player to the internet so you can update content remotely, this makes life so easy and is more affordable as you don’t have to pay engineers to drive to locations and update the content, it can be done from one office over a network of signs and this is not limited to country, you could even have a global network.

Digital advertising is one of the fastest growing industries as all businesses need to advertise and this is one way to get attention grabbing content that will compel customers to buy the products promoted.

The next step from a digital poster is an LCD advertising display, the main difference are these are floor standing and are ideal in reception areas, these increase in size with digital posters from 17” to 32” with the floor standing units starting at 40 and increasing to 72”.

LCD Enclosures Global supply a range of digital posters that are perfect for indoor applications as well as LCD enclosures that are used for outdoor digital signage applications.

LCD Enclosures Global – anything else is a compromise.

Apple is known the world over for their unique brand of products, these are used by the leaders in their field such as web designers, fashion designers to create a rich dynamic image, so using this technology is now moving into the realms of digital advertising.

Why integrators like using iMacs?

One of the issues with using a small form factor PC or thin client to deliver content is that something has to give, not every thing can fit into the tiny box, however Apple have always delivered a beautifully looking product in a neat little package that does have everything you need plus more besides.

Installation issues to look out for.

When installing an iMac in an outdoor location, you must make sure that you use a suitable weatherproof LCD enclosure; otherwise the investment for the project is totally wasted.

Solution to outdoor digital signage challenges.

Like all computers, an Apple is no different and needs to be protected from extreme temperatures, including heat and cold and not forgetting water. So if you were to deploy a digital signage solution outdoors you would be ideally looking at an LCD enclosure, these will accommodate an LCD display along with the computer or iMac.

Once the hardware is installed into the LCD display enclosure, the thermostatic cooling system should be set to the areas temperature variants and the doors locked, this then provides a safe and secure environment for the hardware to delivery dynamic advertising in the most demanding of conditions.

Some regions have such extreme conditions the only option is to install an air conditioning unit into the enclosure, these are normally situated at the rear or side of the enclosure, providing a micro climate for the hardware.

LCD Enclosure Global – anything else is a compromise.

Why do drug stores want to invest in electronic signage?

There are two reasons for investing in digital signage, they are both of equal importance, number one is to provide customer information and the second is to create an add on sale opportunity.

Imagine you go to the doctors to seek advice regarding a holiday and you are checking what vaccinations you need, the doctor informs you of the required medication needed and you go to the drug store to purchase them so that you can go back and the doctor will then inject the vaccines.

As you can see this is a perfect opportunity for the drug store to sell you other medications for your future vacation, increasing their turnover and profit. The other main reason is also to provide customer information, so that when your medications are ready to collect you know immediately and are not hanging around, also the ads on the digital signage system offer time warping – makes the customers think their wait time was less than it actually was due to them being entertained.

How does it work?

The patient takes the prescription to the drug store and they electronically scan the document, the terminal then extrapolates the patients name and includes this in a ‘waiting queue’ that is displayed in a zone on the large LCD screens that are strategically placed around the store.

The patient can either take a seat in a waiting area and watch the screen or peruse the store in order to waste time until their order is ready. During the wait time, advertisements are displayed for in store products that would be relevant to the type of medications prescribed.

Then when the order is ready, the name is broadcast in the main zone of the screen replacing the advertisements and audio then broadcasts the patients name.

How do they do it?

Well simply put the extrapolated patients name is fed to a media player that hosts all the advertising content and the name is added to a database list, then as and when the name rises to the top of the list, the ad is paused and the patients name is then displayed on the 42” LCD commercial screens around the drug store. Once the patient has collected the medication their name is deleted from the wait list.

This is also a good opportunity for drug stores to sell Holiday gifts to patients who are less mobile or who don’t get into town to shop often, they can at once see a product and think I could buy that widget for a nephew; this saves them making a special journey at a later date.

LCD Enclosure Global offer digital signage solutions for both indoor and outdoor digital signage, from digital posters and digital menu boards through to outdoor LCD enclosures. Their range of LCD enclosure is used by digital signage integrators throughout the world.

Call 888 460 3573 toll free

LCD Enclosure Global – anything else is a compromise.

Mobile Vests – These consist of a 17” digital poster that is battery powered and is wearable using a heavy gauge vest, this is used for basis content delivery at exhibitions and shopping malls.

This is probably the most cost effective but there are limitations for uploading new, fresh content, you have to get everyone together or you have to hunt each wearer out individually, taking extra time.

LED video walls are created using panels of LED’s, these panels are approximately (39 3/8” (1 metre} wide by 39 3/8” (1 metre} high and these are then mounted into a frame, this frame can be attached to uprights either on the side of a truck or trailer to mount the video wall and make it mobile, the best option is to mount it at the rear of the truck and high up, so if anyone runs in the back of the truck it will not be damaged.

These are ideal for Churches to display their services and events at Church; by taking the trailer to the local neighbourhood they are targeting the right people – the congregation.

A bank used a similar tactic and crawled through peak hour traffic, by driving slowly more people saw the campaign and reacted, the results were that the bank had a 12% increase in their campaign for this specific bank account than they had had on other campaigns just by using the mobile digital signage solution.

The unique thing with a video wall is that because it is modular, it can be as big as you like ensuring it will fit in with your budget. The 1 metre panels make this a very affordable solution to outdoor sunlight read able screens.

LCD Enclosure Global manufacturer a range of outdoor LCD TV enclosure that are used throughout the outdoor digital signage market for weather proof protection.

LCD Enclosure Global – anything else is a compromise.

There are two options for installing digital signage in a transportation hub such as a train station or bus terminus, they are:

• An all in one digital menu board with a built in media player
• A separate screen with a wired or wireless media player wired together

Each one offers a cost effective solution but there are some limitations, we will look at them below.

All-In-One digital menu board.

This is an LCD commercial screen with a media player built in, these are the most affordable solutions on the market and can be up and running in a matter of minutes, these are ideal for quick none permanent installations such as transport hubs as the transport company can provide information on the days departures and arrivals, these are updated using a flash drive within the media player to update the content for the following day.

Separate digital menu board system.

This is the most flexible solution allowing companies to update content at any time they wish across a network, for example if 100 screens where on site at a train station and there was a problem with a line, a message could be broadcast to the screens in the network information passengers of the problem and possible delays.

The additional costs associated with this type of solution are well justified as the control over the network is exceptional, even certain zones can be changed leaving others as they where.

With the introduction to day parting, these are perfect for replacing the old chalk boards outside the transport hub restaurants; here you can actually see the food you are buying.

LCD Enclosure Global provide a range of LCD TV enclosure as well as supplying digital menu boards and digital posters for indoor digital signage.

LCD Enclosure Global – anything else is a compromise.

]]> http://www.lcdtvenclosure.com/blog/digital-menu-boards-used-at-transportation-hubs/feed 0 http://www.lcdtvenclosure.com/blog/digital-signage-the-sex-industry http://www.lcdtvenclosure.com/blog/digital-signage-the-sex-industry#comments Mon, 28 Jun 2010 17:02:06 +0000 admin http://www.lcdtvenclosure.com/blog/?p=709 Well we all know sex sells – right? Well the title got you to ready…No really adult bars are now using digital signage to promote their drink special deals.

Like all businesses, an adult bar wants to get every single penny out of its visitors, maximising their profit, now this is an industry that aimed mainly at men, now here is the kicker, during the world cup in South Africa one bar in the US was providing information on the final scores, so that fans could follow who was in and possibly out of the next leg of the world famous soccer tournament that comes round every four years.

How did they achieve this and why?

Well some die hard fans of soccer may cut their visit short at the bar, reducing the takings and the profit of the bar owner. His idea was to use a large digital menu board around 60” in size that was data cabled to a media player, this media player was also connected to the internet and fetched up to date RSS feeds from a soccer news site.

The content that the media player fed was the owners special drink deals, promoting new drinks and actively encouraging guests to spend more money. So yes digital signage is now being used in the adult industry now, will it ever slow down. How long will it be before these type of ads are displayed on roadside billboards?

In the restrooms of the bar, the owner installed smaller screens called a digital poster with images of their girls, so visitors to the restroom are reminded why they are their and what they are missing.

Could this be used outdoors? I doubt it as it would require a lot of talks with the relevant authorities to get the content acceptable, otherwise moms and families would and could be offended when they pass the outdoor digital signage advertising their services.

?LCD Enclosure Global are the leading manufacture of outdoor LCD TV enclosure, these are used throughout the world as well as their range of digital posters.

Anything else is a compromise – from an LCD enclosure to indoor digital video walls they have a solution.

Business owners and entrepreneurs have always invested and taken risks, however the technology market is one that has probably made more millionaires. Now with digital signage no matter if it is for indoor or outdoor use, if you deploy is right you will have almost instant profit.

For example, if you own a hotel and in the reception area placed a free standing LCD advertising display, displaying information on your business, then you could charge other local businesses to advertise, with costs starting from US$200 for a 30 second spot per month, imagine if you had 20 businesses eager to advertise on your hardware, every month you would turn over US$4,000 (20 x $200), the hardware would cost you any where from $2,500-$3,000 and you could even charge to create the content and then outsource it.

Based on this information for an initial investment of a maximum of $3,000 you will create an extra income stream and after the first month you will be in profit to a tune of $33,000 per year, and as a by product, you get free dynamic advertisement for your business.

Digital signage is not a get rich quick industry, as you can appreciate it has taken a great deal of investment and time to get to the point we are at now, however where will it take us from the interactive, gesture recognition signage solution that is just developing.

The same scenario can be achieved with a group of digital posters and can be located in elevators also called DEP (Digital Elevator Panels).

Like all business we have to invest for our future.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call 888-460-3573 toll free

LCD Enclosure Global – anything else is a compromise.