LCD Enclosures

Due to the evolving nature of new technology, we are seeing clearer, sharper images used in outdoor digital signage, discover why some integrators are using iMac’s.

Apple is known the world over for their unique brand of products, these are used by the leaders in their field such as web designers, fashion designers to create a rich dynamic image, so using this technology is now moving into the realms of digital advertising.

Why integrators like using iMacs?

One of the issues with using a small form factor PC or thin client to deliver content is that something has to give, not every thing can fit into the tiny box, however Apple have always delivered a beautifully looking product in a neat little package that does have everything you need plus more besides.

Installation issues to look out for.

When installing an iMac in an outdoor location, you must make sure that you use a suitable weatherproof LCD enclosure; otherwise the investment for the project is totally wasted.

Solution to outdoor digital signage challenges.

Like all computers, an Apple is no different and needs to be protected from extreme temperatures, including heat and cold and not forgetting water. So if you were to deploy a digital signage solution outdoors you would be ideally looking at an LCD enclosure, these will accommodate an LCD display along with the computer or iMac.

Once the hardware is installed into the LCD display enclosure, the thermostatic cooling system should be set to the areas temperature variants and the doors locked, this then provides a safe and secure environment for the hardware to delivery dynamic advertising in the most demanding of conditions.

Some regions have such extreme conditions the only option is to install an air conditioning unit into the enclosure, these are normally situated at the rear or side of the enclosure, providing a micro climate for the hardware.

LCD Enclosure Global – anything else is a compromise.

Drug stores will be the next sector to adapt digital signage for providing customer information and for selling additional products. Learn how this is done.

Why do drug stores want to invest in electronic signage?

There are two reasons for investing in digital signage, they are both of equal importance, number one is to provide customer information and the second is to create an add on sale opportunity.

Imagine you go to the doctors to seek advice regarding a holiday and you are checking what vaccinations you need, the doctor informs you of the required medication needed and you go to the drug store to purchase them so that you can go back and the doctor will then inject the vaccines.

As you can see this is a perfect opportunity for the drug store to sell you other medications for your future vacation, increasing their turnover and profit. The other main reason is also to provide customer information, so that when your medications are ready to collect you know immediately and are not hanging around, also the ads on the digital signage system offer time warping – makes the customers think their wait time was less than it actually was due to them being entertained.

How does it work?

The patient takes the prescription to the drug store and they electronically scan the document, the terminal then extrapolates the patients name and includes this in a ‘waiting queue’ that is displayed in a zone on the large LCD screens that are strategically placed around the store.

The patient can either take a seat in a waiting area and watch the screen or peruse the store in order to waste time until their order is ready. During the wait time, advertisements are displayed for in store products that would be relevant to the type of medications prescribed.

Then when the order is ready, the name is broadcast in the main zone of the screen replacing the advertisements and audio then broadcasts the patients name.

How do they do it?

Well simply put the extrapolated patients name is fed to a media player that hosts all the advertising content and the name is added to a database list, then as and when the name rises to the top of the list, the ad is paused and the patients name is then displayed on the 42” LCD commercial screens around the drug store. Once the patient has collected the medication their name is deleted from the wait list.

This is also a good opportunity for drug stores to sell Holiday gifts to patients who are less mobile or who don’t get into town to shop often, they can at once see a product and think I could buy that widget for a nephew; this saves them making a special journey at a later date.

LCD Enclosure Global offer digital signage solutions for both indoor and outdoor digital signage, from digital posters and digital menu boards through to outdoor LCD enclosures. Their range of LCD enclosure is used by digital signage integrators throughout the world.

Call 888 460 3573 toll free

LCD Enclosure Global – anything else is a compromise.

Mobile digital signage ranges from people wearing video vest to LED walls that are on the side of trucks or trailers, discover there uses and where they best fit.

Mobile Vests – These consist of a 17” digital poster that is battery powered and is wearable using a heavy gauge vest, this is used for basis content delivery at exhibitions and shopping malls.

This is probably the most cost effective but there are limitations for uploading new, fresh content, you have to get everyone together or you have to hunt each wearer out individually, taking extra time.

LED video walls are created using panels of LED’s, these panels are approximately (39 3/8” (1 metre} wide by 39 3/8” (1 metre} high and these are then mounted into a frame, this frame can be attached to uprights either on the side of a truck or trailer to mount the video wall and make it mobile, the best option is to mount it at the rear of the truck and high up, so if anyone runs in the back of the truck it will not be damaged.

These are ideal for Churches to display their services and events at Church; by taking the trailer to the local neighbourhood they are targeting the right people – the congregation.

A bank used a similar tactic and crawled through peak hour traffic, by driving slowly more people saw the campaign and reacted, the results were that the bank had a 12% increase in their campaign for this specific bank account than they had had on other campaigns just by using the mobile digital signage solution.

The unique thing with a video wall is that because it is modular, it can be as big as you like ensuring it will fit in with your budget. The 1 metre panels make this a very affordable solution to outdoor sunlight read able screens.

LCD Enclosure Global manufacturer a range of outdoor LCD TV enclosure that are used throughout the outdoor digital signage market for weather proof protection.

LCD Enclosure Global – anything else is a compromise.

Digital signage is a sword with two edges, it can be used to provide customer information as well as providing marketing media to potential buyers, learn how it is being used in transportation hubs.

There are two options for installing digital signage in a transportation hub such as a train station or bus terminus, they are:

• An all in one digital menu board with a built in media player
• A separate screen with a wired or wireless media player wired together

Each one offers a cost effective solution but there are some limitations, we will look at them below.

All-In-One digital menu board.

This is an LCD commercial screen with a media player built in, these are the most affordable solutions on the market and can be up and running in a matter of minutes, these are ideal for quick none permanent installations such as transport hubs as the transport company can provide information on the days departures and arrivals, these are updated using a flash drive within the media player to update the content for the following day.

Separate digital menu board system.

This is the most flexible solution allowing companies to update content at any time they wish across a network, for example if 100 screens where on site at a train station and there was a problem with a line, a message could be broadcast to the screens in the network information passengers of the problem and possible delays.

The additional costs associated with this type of solution are well justified as the control over the network is exceptional, even certain zones can be changed leaving others as they where.

With the introduction to day parting, these are perfect for replacing the old chalk boards outside the transport hub restaurants; here you can actually see the food you are buying.

LCD Enclosure Global provide a range of LCD TV enclosure as well as supplying digital menu boards and digital posters for indoor digital signage.

LCD Enclosure Global – anything else is a compromise.

Well we all know sex sells – right? Well the title got you to ready…No really adult bars are now using digital signage to promote their drink special deals.

Like all businesses, an adult bar wants to get every single penny out of its visitors, maximising their profit, now this is an industry that aimed mainly at men, now here is the kicker, during the world cup in South Africa one bar in the US was providing information on the final scores, so that fans could follow who was in and possibly out of the next leg of the world famous soccer tournament that comes round every four years.

How did they achieve this and why?

Well some die hard fans of soccer may cut their visit short at the bar, reducing the takings and the profit of the bar owner. His idea was to use a large digital menu board around 60” in size that was data cabled to a media player, this media player was also connected to the internet and fetched up to date RSS feeds from a soccer news site.

The content that the media player fed was the owners special drink deals, promoting new drinks and actively encouraging guests to spend more money. So yes digital signage is now being used in the adult industry now, will it ever slow down. How long will it be before these type of ads are displayed on roadside billboards?

In the restrooms of the bar, the owner installed smaller screens called a digital poster with images of their girls, so visitors to the restroom are reminded why they are their and what they are missing.

Could this be used outdoors? I doubt it as it would require a lot of talks with the relevant authorities to get the content acceptable, otherwise moms and families would and could be offended when they pass the outdoor digital signage advertising their services.

?LCD Enclosure Global are the leading manufacture of outdoor LCD TV enclosure, these are used throughout the world as well as their range of digital posters.

Anything else is a compromise – from an LCD enclosure to indoor digital video walls they have a solution.

Digital signage is massive and growing every day, but is it a get rich quick industry? Where else apart from the stock exchange (but based upon it’s past record) would you invest $2500 and get a return on your investment in 2 months?

Business owners and entrepreneurs have always invested and taken risks, however the technology market is one that has probably made more millionaires. Now with digital signage no matter if it is for indoor or outdoor use, if you deploy is right you will have almost instant profit.

For example, if you own a hotel and in the reception area placed a free standing LCD advertising display, displaying information on your business, then you could charge other local businesses to advertise, with costs starting from US$200 for a 30 second spot per month, imagine if you had 20 businesses eager to advertise on your hardware, every month you would turn over US$4,000 (20 x $200), the hardware would cost you any where from $2,500-$3,000 and you could even charge to create the content and then outsource it.

Based on this information for an initial investment of a maximum of $3,000 you will create an extra income stream and after the first month you will be in profit to a tune of $33,000 per year, and as a by product, you get free dynamic advertisement for your business.

Digital signage is not a get rich quick industry, as you can appreciate it has taken a great deal of investment and time to get to the point we are at now, however where will it take us from the interactive, gesture recognition signage solution that is just developing.

The same scenario can be achieved with a group of digital posters and can be located in elevators also called DEP (Digital Elevator Panels).

Like all business we have to invest for our future.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call 888-460-3573 toll free

LCD Enclosure Global – anything else is a compromise.

Indoor and outdoor digital signage is in almost every single location you can think of, now these dynamic advertising solutions are being rollout at golf clubs.

Indoor digital signage.
Inside the clubhouse you will see in the very near future digital signage, these will range from a wall mounted digital poster to free standing LCD advertising displays. These 2 unique solutions will provide the relevant information that is demanded by customers in this super fast world.

The wall mounted digital poster can be used for highlighting who has the best handicap in the club, they can also be used to advert local restaurants – who hasn’t done business on a golf course? And this is a perfect way to finish a hard day on the fairway.

The floor standing LCD advertising screens can be used to welcome guests to the clubhouse or the reception area, making guests feel that little bit more important and contributing to a professional image, especially when used for a business function.

These free standing LCD screens can also be used at other times, when the golf club is hired out for function, highlighting what and what not to do.

Outdoor digital signage.
Now this can take several forms from weatherproof sun light readable screens to commercial screens that are located in LCD TV enclosures. This range of LCD TV enclosure provide all the protection for the hardware from the weather, some units are even fitted with heaters so when the temperature drops the hardware inside is protected from frost damage. They also offer vandal protection for when the course is not used and when a novice slices the golf ball and it hits the display.

The golf course digital signage can be used to let golfers know how many people have passed before them and how many are behind them, as well as giving examples of the best and worst handicaps for each hole played, so that visiting golfers can see how they compared to regulars.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call 888-460-3573 toll free

LCD Enclosure Global – anything else is a compromise.

Digital signage is a huge emerging market that is set to rocket and is one of the industries that has not been affected by the recession.

Why is that you may ask? Well as you can appreciate every business no matter how large or small needs to advertise their products or services, however compared to old fashioned advertising such as printed posters and flyers, digital signage is instant – well almost.

Content can be created easily using easily accessed free software on-line, then all that the user has to do is to drag and drop the content on to a media card, then insert the card into the LCD advertising display, securing the media player compartment and then switching the large LCD screen on to access the on board menu, from here you can control every aspect of your digital advertising campaign.

The menu allows you to call up the content in the order you want, you can select the dwell time of each image, the transitions between each image, rotation of video and including MP3 audio.

You can even set the unit to power up at a set time, ideally when the store is about to open and power off when the store is closed, so once the media is in the player and you have set the menu up on screen you can walk away and the LCD advertising display will run the same content every day, until you change the content and this is easily achieved by using a flash drive. Once new content is produced, save it to the drive and go to each location and insert the USB drive into the connector on the media player and the content updates.

These LCD advertising displays come in a range of sizes from 46” up to 80”, these are one of the most cost effective and easiest ways to have a digital advertising solution.

LCD Enclosure Global supply a range of LCD advertising displays as well as manufacturing outdoor flat screen enclosures.

LCD Enclosure Global – anything else is a compromise.

One of the worst things to happen to any digital signage hardware is for the screen to fail; this costs businesses a lot of money to rectify and lost revenue due to the down time, so what can be done to protect the LCD screen?

There are several options, the first is to protect the display from any potential risk of damage by vandals, then you have to consider the weather – this natural element can put an end to and outdoor digital signage project overnight.

Weatherproof TV or Flat Screen Enclosure?

Some companies only deploy outdoor weatherproof screens; these also have to sunlight readable, so the screen can be seen even in direct sunlight. The only problem with these screens is that they are very expensive to deploy and if anything happens to the display the entire unit has to be replaced adding extra cost to a project.

A more cost effective solution is the flat screen enclosure, this is a purpose manufactured solid steel LCD enclosure, that provides both vandal and weather proof protection for the hardware housed inside. The enclosure will accommodate an LCD or plasma screen along with a media player or small factor PC, perfect for either outdoor digital signage or factory information systems.

Cable access is through waterproof cable glands that protect to IP65 and NEMA 4X ensuring no water enters the enclosure during its operation.

These units are more flexible than a weather proof television, as they allow integrators to put digital signage in unusual places, areas where previously ruled out due to the potential vandal risk and the extreme weathers they would encounter.

These flat panel enclosures now allow a screen to be located in any location from the hotel car park, college campus to ferry terminals, proving digital signage will be every where – so get ready for the invasion.

LCD Enclosure Global are a leading manufacturer of LCD enclosure, these are supplied throughout the world at a very affordable price and very quickly, for more details contact them toll free on 888-460-3573.

LCD Enclosure Global – anything else is a compromise.

Indoor or outdoor digital signage – that has always been the question, now let us look at the most cost effective solutions on the market.

Touch Screen Digital Poster.
This is a digital poster that has a segmented touch panel in front of the screen, and this senses when a human hand touches the screen – allowing stores and businesses the facility to interact with their customers.

This provides additional information on products or services that are offered, providing consumers with this additional information traditionally would have meant hunting out a sales assistant who actually knew about the product range. Now this is not the case, all the information can be updated to a digital poster either through the memory card, or UBS port on the internal built in media player, or through a WIFI connection on a wireless digital poster, eliminating any sales floor staff having to upload new promotions or offers. Leaving the sales floor staff to help customers with their purchasing decisions or customer service issues.

Touch screen LCD advertising screens are manufactured for indoor use as they do not have the protection needed for the weather outdoors. One company has manufactured a solution for standard non touch digital posters and this protects the display from being touched.

Outdoor LCD enclosure.
An LCD enclosure are manufactured from thick steel sheet, welded to provide a waterproof and vandal proof solution, this allows digital signage hardware to be placed outdoors in hostile or hazardous areas.

These units accommodate both the LCD screen and a media player for digital outdoor signage use or can also accommodate an LCD or plasma television and a cable or satellite box for home use.

Perfect for outside a shopping mall or in your own back yard, providing protection from the weather and vandals, these units provide protection to IP65 (European Water Ingress protection standard) and NEMA 4X (US water ingress protection standard.)

These two solutions are used for different uses: the digital poster is used for indoor digital signage and the LCD enclosure is used for outdoor digital signage use.

LCD Enclosure Global – anything esle is a compromise.

Call 888-460-3573 toll free for more details.