In this day and age of every second counts, the introduction of pay at the pump was a huge success but it has one huge draw back, once a driver fills his car or truck with gas he pays and drives off saving the driver time. The drawback with pay at the pump is that the driver does not enter the store to purchase other merchandise.

Here is a scenario looked at from both angles, the first scenario above demonstrates the convenience for the driver who pays at the pump and goes but leaves the onsite store missing out. The second scenario is where a gas station digital signage is used.

The driver pulls up and whilst filling his vehicle watches the LCD screen on the gas pump, in between the weekend sports results and the weather he notices the mornings special breakfast offer, comprising of a coffee, packet of chips and a sandwich for a bargain $4.99, the driver knows he has a 2 hour drive to his next meeting and will need to stop for lunch so he clicks the screen and adds the promotional lunch to his bill, once he has finished filling up with gas he goes in to the convenience store to collect his lunch.

Digital signage can do all this, a typical system comprises of two screens up to 26 inches in a back to back formation with a media player in between them feeding them with content and the relevant RSS feeds for news and sports, these are all housed in a gas pump digital signage enclosure.

Once one of these systems are deployed, any gas station can create an additional income stream, by selling advertising slots on to the signage system, even digital advertising agencies would be queuing up to purchase the spare time, however one point to remember is that you must ensure your competitors do not purchase the ad spot to promote their products at your gas station.

LCD Enclosure Global – anything else is a compromise.

Since the human race discovered automobiles they also needed to fill them with fuel, in the days when the man ran in front of the car warning people ahead of the car approaching. So the very first advertising at forecourts was to brand the fuel pumps themselves, so the pumps incorporated the logo, for example anyone seen the old “shell” pumps, they have the sun burst at the top of the pump.

From there the adverts progressed to gas pump toppers, these range from laminated printed adverts, marketing the merchandise that can be purchased from the on-site
convenience store. Some gas stations use this type of marketing.

Then the digital signage revolution hit the gas pumps, were many companies are deploying outdoor signage that is integrated into the pay at the pump kiosks, these are specially designed so that when a driver is filling up their vehicle with fuel, they are given current news, this could be global news, local or regional or just sports news, this is mixed with ads for products that are in store.

Because gas stations want to maximise their area of the station, each pump normally can serve 2 vehicles, so a dual screen enclosure is required, these protect the electronics from the elements.

Sat on top of the gas pump, these gas pump enclosures have a screen both sides, complete with outdoor grade speakers, fitting easily with minimal disruption to the gas station operator. A media player can be mounted between the displays and feeds the content to the screens, the fuel pump enclosure can also be fitted with a “through the glass” touch screen and these are being used by one gas station TV channel that whilst you are filling up you can get up to date travel news, what roads are blocks, any major delays – when they give this information it needs the driver to entire their destination, then the TV channel displays ads for say restaurants, hotels etc for the end destination.

Digital signage is the leading technology in advertising and the world’s fastest growing market for captive audience marketing.

LCD Enclosure Global are the worlds leading manufacture of outdoor TV boxes, that protect from the weather and potential vandalism. Discover how they can help you in your deployment of outdoor digital signage. Call them today on 888-460-3573. LCD Enclosure Global – anything else is a compromise.

Digital signage is everyplace from the local convenience store to the airport, this is pretty cool as this is the cutting edge of technology being embraced by the advertising and marketing world.

No where is better to capture your target audience attention other than a gas station, where else do you stand with nothing to do for 3 to 5 minutes.

Benefits of Gas Pump advertising.
• 70% of consumers pay at the fuel pump – so why not up sell to them other products from inside the convenience store?
• Most gas stations are open 24 hours a day, so the advertising media gets 24/7 exposure
• Advertising reaches audiences were billboards and other ads are restricted
• View time is 3-5 minutes compared to 7 seconds for traditional outdoor advertising

What is needed to create a solution?

A gas station is essential, you have to decide upon the displays you will use, what size will fit your project? Normally they are in the range of 22” to 26”. Now you have to decide how you intend on running the media, for example you can run it form a small factor PC or a media player that has either wired or wireless connectivity, so updates of the media content can be performed effortlessly. Then you will have to consider the gas pump enclosure this is the protective case that will house the TV displays and protect them from the weather and potential abuse by users.

LCD Enclosure Global has many years experience manufacturing protective enclosures for TV displays that are used for digital signage, they have now developed a gas pump enclosure. Their range of outdoor TV screen cases are cost effective and can be shipped any where in the world.

Contact LCD Enclosure Global with your requirement any you will not be disappointed – anything else is a compromise.

We all hear that people are hungry for information, sports news and the like; this is one of the main reasons why gas station TV channels are so popular, as they blend in advertisements in to the news slots or weather updates. This way of marketing is called the Captive Audience Marketing, yes because you are captive only for three to five minutes whilst filling your car, so these TV channels can sell to you the in-store merchandise.

When you have been driving past gas stations in America and Australia you will probably have seen these units, they are a small scale version of a digital signage billboard, sat atop the gas pump, (hence the name gas pump toppers).

Many TV stations are specialised in offering this sort of advertising medium, and it is also gives the consumer something to do whilst filing their car. You can select the area you want to target as these systems offer local, regional or national coverage, all you need to do is set out who you want to target.

These pump toppers are manufactured from steel and accommodate 2 LCD televisions or displays at a viewable angle back to back, with a media player located between the two displays. The media player can have either a wireless or hardwired connection into the data network of the gas station utilising the existing category 5e data cabling already there or wireless technology. From here the content can be updated at pre set times taking the stress out of updating the content for convenience store operators and owners.

LCD Enclosure Global has many years experience manufacturing enclosures from gas pump enclosures to outdoor LCD enclosures. LCD Enclosure Global are here to help anyone who is considering fuel pump advertising.

LCD Enclosure Global – anything else is a compromise, call us on 888-460-3573 toll free to discuss your requirements.

The advantage with this industry is that this is the most popular method of outdoor captive audience marketing. These normally consist of a gas pump topper that accommodates 2 flat panel screens back to back up to 26” in size, a media player is then located between the screens and updated by wireless internet connection.

The media content runs for normally three to five minutes and includes in-store products at the convenience store, you can schedule breakfast or lunch offers to tempt customers from filling up their car and driving off without entering the store.

This way at lunch a travelling salesman can see the offer whilst filling their car with fuel, pay for the fuel and the offer of a sandwich with a free drink, go into store and collect them. This is a fantastic method to “up sell” and is perfect for the current economic situation, as we need customers to spend as much with each gas station store as possible.

Other income streams.
There are other ways to generate income from outdoor gas pump digital signage, and this is to sell blocks of advertising space on your network of pumps at your gas station, but remember that you would not want a competitor advertising their products on your pumps – would you?

LCD Enclosure Global manufacture a gas pump enclosures, that are specifically for petrol pump tops. They can be purchased individually or as a complete solution along with the media player and dual flat screens up to 26” in size. For more details contact them directly on 888-460-3573 (tollfree).

LCD Enclosure Global – anything else is a compromise.

With the price of gas keeps rising even though the cost of a barrel of oil falls – how does that work? We all have to fill our cars, trucks and vans with gas but who actually goes into the adjacent convenience stores attached to the petrol stations?

On a recent visit to Massachusetts we where running low on gas, so we spotted a gas station and decided to fill up, on entering my credit card, the terminate greeted me with “welcome Dave”, now if they can do this surely they are monitoring what you purchase and then a third party could be possibly selling the information to marketing organisations, so you can be targeted on the products you buy when visiting a gas station.

Before pay at the pump became popular, the convenience stores were doing pretty well, as most people (and me included) normally purchased sodas and sandwiches for lunch whilst paying in-store, now with pay at the pump the stores are looking for new ways to market their merchandise and digital signage is a sure way to do this.

Is this something of the future or just around the corner?
Image paying for your gas at the pump and seeing on the digital display a sandwich and drink offer and hitting a key to “buy it now” and including it on your payment for the gas, before the receipt is printed out one of the stores staff brings your purchase out to you at your vehicle.

What would it take to do this? Just a couple of tweaks of the digital signage software possibly and this is another reason gas pump advertising is so successful,- due to it’s flexibility. Digital signage is so flexible virtually every business can use it to some degree to market products to visitors at the gas pump.

LCD Enclosure Global are experts in digital signage enclosures, owning the Worlds leading manufacture of LCD Enclosures and they have now developed a range of gas pump enclosures, these will be shipped to the USA and Australia as well as throughout Europe.

Contact them on 888-460-3573 to discuss your project and discover why anything else is a compromise.

Each enclosure will accommodate two displays back to back with the relevant media player, laptop or thin client between both displays with a quick release access cover for essential hardware updates. Cooling or heating options are totally dependant upon the location, from standard cooling fans through to air conditioning units.

Now LCD Enclosure Global are hoping they are going to have as much success with this product range as they have with their protective LCD enclosure range, their solution is so flexible once the deployment is complete, it is a set and for get solution.

For more information about their gas pump sign solution, contact them on:
European enquiries +44 (0)844 3578687 or
USA enquiries 1-888-460-3573.

LCD Enclosure Global – anything else is a compromise.