Floorstanding LCD advertising screens – new trend?

There are many suitable locations for a floorstanding LCD Advertising Screen, particularly where the public pass by, like a bus station, shopping mall or sports stadium.  These are appropriate for both indoor and outdoor locations, although there are differences in the models, such as waterproof screens, and thermostatically controlled heating/cooling for extreme variations in temperature. Once set at a suitable temperature, the floorstanding LCD advertising screens will function without overheating or freezing in the excessive heat of the Arizona deserts to the frozen tundra of northern Canada.

Where to use floorstanding LCD advertising screens

These floorstanding LCD Advertising screens can be fixed in place onto a concrete foundation using anti tamper bolts, which provide a base foundation, when these floorstanding LCD advertising screens are put into position. When considering where to place the screen, thought must be given to the angle of the sun during the day, as the screen can be virtually useless in bright sunlight, however this can be overcome by having an anti-reflective screen fitted to the unit or a sheet of tinted screen film to cover the existing viewing window.  This can be retro fitted, if it is found necessary, but it is much better to include one during the purchase of the LCD Advertising screen.

Construction of floorstanding LCD advertising screens.

The steel frame and external panels of floorstanding LCD advertising screens are robust – to a certain extent – where by the hardware is protected from moderate accidental damage, certainly unintentional damage, let’s not claim that it is so robust that for example a car hitting it, will leave no mark!

The content of a floorstanding LCD advertising screen can be displayed at its best, as the visual quality of the screen is 1080p high definition, which really is of exceptional superiority.  Advertisers are clambering to have access to display their clients’ advertisements on such pieces of innovative hardware.  The content can be changed, updated or altered quickly and efficiently due to the accessible media player built within the enclosure.  Alternatively the content can be downloaded via the internet, if the media player is networked.

There are many other options to add-on to an LCD advertising screen, such as a touch screen – for way finding purposes, sound to add another element of the advertising campaign and blue tooth connectivity to pass on advertising or promotional codes to the public who pass with a Bluetooth enabled smart phone.  This pioneering technology just gets better and better.

LCD Enclosure Global Limited provide a wide range of solutions from their LCD enclosure range to floorstanding LCD advertising screens.

Digital advertising signs.

Digital advertising signs can be seen all over the world, but understanding them and their uses apart from advertising is interesting. Digital advertising signs can also provide information too.

What makes digital advertising signs.

This is one of the most common questions asked, “what makes up digital advertising signs?” Well any hardware solution that allows digital content such as images, video and audio to be displayed to potential buyers falls under this category.

There are some basic solutions that are classed as digital advertising signs, these start from businesses using a regular LCD or plasma television with a media player attached through a HDMI lead and the advertising messages are displayed on the TV screen.

The drawback with this digital advertising sign is that it will only work in landscape as a domestic (home use) TV is not designed to work in portrait. Now let us look at the media player – the content will not be as inspiring because it will mostly comprise of some type of presentation templates that have been modified to incorporate the businesses services or products and will not have any Flash content due to the basic nature of the player.

The more advanced digital advertising signs use a network media player that can have the content updated remotely using an internet connection and more often than not the media player is built into the screen, providing a sleek and professional looking solution, with no cables in sight. These media players will also allow Flash content to be played on them, providing the ultimate in digital advertising.

Who uses digital advertising signs.

Any business who needs to advertise their products can use digital advertising signs from large corporate organizations such as Pespi to small mom and pop stores. This is achieved due to the technology used in these digital advertising signs.

Locating digital advertising signs.

Digital advertising signs are mostly located indoors, in reception and meeting areas, through to hair and beauty salons, even automotive stores. Here the organizations products and services are marketed to people whilst they are waiting, this provides a two pronged effect, firstly the ads inform the guest, visitor and customer alike of what the company has to offer, secondly, they work in a way that makes the customer or guest feel they have been entertained and they have been waiting for much less time than they actually have.

What is the cost for digital advertising signs.

There is no typical cost for digital advertising signs, as this is down to the customers unique requirements, they may request the digital advertising signs to be interactive (which adds extra cost), or they may require the digital advertising signs to be networked together throughout a country.

However, a digital poster is an affordable way to start using digital advertising signs, as these can be networked together and a customer can use them in other areas of the business, they can be floor standing digital advertising signs or wall mounted, depending upon the actual application.

As you can see digital advertising signs are extremely flexible and are available from only $599.

LCD Enclosure Global Limited are the worlds leading manufacturer of outdoor digital signage enclosures, using their expertise in the field of supplying and protecting digital advertising signs.

LCD advertising screen for high impact ads

An LCD advertising screen is ideal for providing dynamic, advertising to promote a product or service for a company, but understanding what is available is essential to make the right decision as to when and where to use them.

Let us look at the different types of LCD advertising screen that are available, this will depend on how the customer intends on updating and refreshing content and ranges from a standalone solution to a network enabled LCD advertising screen.

Standalone LCD advertising screen

These LCD advertising screen solutions have a built in media player and can be either wall mounted or floor standing. The content is stored on a memory card that is inserted into the media player, the restriction comes in the capacity of the memory card and when you need to update content someone has to either switch the memory card that has new, fresh content or using a flash drive update the content and over right the previous adverts.

As a side note, most content creators prefer to supply their ads in Flash format, unfortunately a standalone solution will not support flash, however it can be converted into another format the media players will play with very little quality loss, saying that this range of LCD advertising screen is the most cost effective way to dip your toe into digital signage.

Network enabled LCD advertising screen.
This range of hardware has a built in hard drive with a capacity of 160GB and is run on Linux operating system and will display Flash content. An LCD advertising screen can be connected to either a wired Internet connection or using a wireless adapter connecting to the internet using wireless technology.

Both solutions have speakers to audio can be used in the presentations to interact with consumers and potential customers. Another option is to have a section below the screen as a literature storage unit, the literature could be linked to the adverts on the LCD advertising screen and any interested person can take the relevant information away with them, such as a bank promoting a special interest rate for students.

LCD Enclosure Global manufacture a range of protective outdoor LCD enclosures, as well as supplying a wide range of LCD advertising screen solutions.

Digital menu board helping Retail Sector.

Customer service facilities within the retail sector would benefit greatly from utilizing a LCD digital menu board, as a customer can select a service, whilst scrolling advertisements can be displaying other products, services or attractive offers or incentives, luring the customer to spend their hard earned dollar.

There is a growing interest in audiovisual communication at the point of sale within retail outlets, promoting particular brands, due no doubt to the technological advances of recent years. With the widespread availability of plasma and LCD screens becoming more cost effective, additional design and content production are more affordable; a variety of reasons that appeal to the retail market. Digital signage can be as simple as an illuminated sign to promote a brand name or service. This is a purely hosted model that involves the principle of a cabled television system, where data files converge, and combining linear broadcast to video on demand. The advantages of the device are that it can distribute attractive content (rich media) in real time and personalized with geographically remote control information, which creates a real interaction with the consumer.

According to Forrester Research, in 2011, 90% of stores in North America should be equipped with such equipment. This is one way to improve the brand image of businesses.

Digital menu board.

An unnamed bank has installed plasma screens in its branches to improve the customer reception and present its financial products, but also to entertain the customer and reduce the sense of frustration in queues. This new medium could introduce a new form of dialogue and interactivity in bank branches, improving the waiting conditions and providing targeted services to the customer in a relevant context in which it will be more receptive.

In this digital age, smart phones are providing another dimension. Being within the vicinity of the digital poster, a smart phone has the ability to pick up on proximity marketing – via Bluetooth technology, which sends messages and offers directly to the customer. This is useful to both banks and other retail outlets, as it is promoting marketing and advertising straight to the recipient. Therefore it can be clearly seen why the market for digital signage is exploding in the U.S. (2.5 billion dollars).

LCD Enclosure Global Limited provide a range of protective LCD enclosures as well as supplying a range of digital menu board solutions.

Digital poster – indoor digital signage solution.

Way-finding digital posters are an inaugural part of the retail outlets many of us frequent regularly.  Everything seems to be becoming digital, even the mall’s paper route is now displayed on a large LCD display screen.  This may be wall mounted or floor standing, but it certainly is a new element within the building. 

Not only is it an innovative way of displaying facts, but can also present information you never knew you needed!  Retailers are able to run scrolling advertisements, special offers and sales, enticing you to visit their outlet.  A digital menu board will provide consumers with a colourful array of images, texts and sound, though sound depends on the ambient background noise for it to work effectively. 

Digital menu boards can be pre-programmed with data, scheduled to start and finish at set times, looped or sequenced with other adverts to run consecutively.  Huge advances have been made in the evolution of technology allowing computer graphics and texts to be so clear and of a high resolution that the experience feels as though you’re part of the advertisement campaign.  These digital menu boards or a digital poster, as they are also known, vary in size from a modest 32” screen, through to a life size monitor. 

Digital poster

Walking around the mall is a pleasant experience, so the digital menu boards should be sympathetic to their environment, not be obtrusive or distractive in any way.  The advertisement ought to be the only thing that catches your eye, not an ugly metal box.  Whilst most civilised people frequent such retail shops, there are the minority – without being stereotypical, but shopping malls do attract vandals who wilfully destroy property and so to protect the substantial investment of the hardware and software is little price to pay – prevention being better than cure.  The use of an LCD enclosure, manufactured by a specialist company, will offer suitable protection from a broken LCD screen or a ruined control panel – rendering the digital menu board useless. 

So next time you’re shopping at the mall, take a closer look at the technology surrounding you and designed to enhance your visit whilst encouraging you to spend.

LCD Enclosure Global provide a large range of digital signage solutions from digital poster to LCD enclosures for outdoor digital signage protection. 

Networkable digital poster

A networkable digital poster is far more flexible than a regular LCD ad player, the restrictions with an LCD advertisement player, let us look at the main advantages of networkable digital posters.

Screen Size.

Size matters, now these net-workable LCD ad players are available in sizes from 42” to 65”, these commercial grade screens are perfect for 50,000 hours of use. Networkable digital posters are available in much larger size screens, providing high definition images and video with much more affect.

Networkable digital poster.

Updating content.

This is simple as the networkable digital poster is equipped with a network connection that can be connected to either a wired network or to a wireless network. These units are easier to deploy and now easier to update. Content is now streamed through the network connection and stored on the internal hard drive, that is solid state so there are no moving parts to wear out.

Storage on a Hard Drive.

Build into the screen is a hard drive that has a capacity of 160GB and some even have 250GB, so all the ads are stored there and run from here, allowing numerous formats to be run consecutively.

Having a hard drive rather than a memory card player is much more effective, as more ads can be stored or even longer high impact ads with much better content be played. Limitations with a memory card ad player is the amount of content that can be stored on the 2GB card. The hard drive allows the content creators to produce attention grabbing content that engages with prospects, re-enforcing the brand.

These networkable digital posters are available as floorstanding LCD players as well as wall mounted digital posters.

The only consideration is how you want your clients and prospects to view your dynamic advertising solution, costs are very similar with the same deployment investment too, now you can get far better ads and response from your customers for the same money.

LCD Enclosure Global Ltd provide a range of LCD enclosures that are used throughout the world to protect digital signage hardware as well as supplying a wide range of networkable digital poster.

Digital poster for affordable advertising.

A digital poster is one of the main advances in digital advertising, however they can be used for far more than digital signage.

You may well ask yourself what other reasons could a digital poster be used for?

These unique products can provide information on current products, colours the products are available in, what options there are and if there is a lead time for the product.

Not only providing customers with product information, they can also be used for informing customers of future events, such as in a theatre, informing visitors of what shows are coming up and when, so they can re-book whilst at the theatre.

Some even incorporate proximity marketing to their solutions and send a text message to anyone walking past that has their Blue tooth enabled on their mobile phone.

Another use could be to welcome visitors to a company, or even providing information on the building, such as what level is the accounts department on or where is the human resources office (making sure that you are not late for your job interview.)

This proves that a digital poster is not just for digital signage, nor are they limited to the being mounted on the wall, some units can be mounted in stands such as the unit below.

Or for a some location a unit that has storage for printed brochures (such as in banks, theares and tourist information departments), highlighting the attractions or products that are available at the location that is hosting the floor standing LCD display, these units are available in size from 10” up to 40” and provide an engaging solution if integrated with a touch screen panel, obviously the larger the screen the better the experience for the consumer.

LCD Enclosure Global provide numerous products as well as their protective LCD enclosures to a wide range of digital poster.

Digital menu board

Digital menu board are set to revolutionize the fast food industry and the way they promote their menu.

Dynamic, digital signage is fast becoming the way to market any business, from the affordable digital poster to the cost effective digital menu board. Using this new technology fast food chains can have consistent content throughout their chain of outlets. But what is behind the driving force for the demand for these units?

No longer will the trip to the burger bar, pizza store or the fish and chip shop be the same, now you will be entertained by high definition images and video that will display the food on offer complete with all the nutrition for each item on the menu. This is due to a global issue classed as obesity and both the UK and USA health departments think that by putting the dietary values on a menu it will put us off buying our favourite food!

Types of digital menu board

There are the standalone units and then there are networkable digital menu board that has a built in hard drive to accommodate the data for the adverts, both units have pluses and minuses, the advantages are as follows:

When updating content over several sites the networkable digital menu board is ideal as all the content can be updated from one central location, whilst the standalone digital menu board has to physically updated using a storage drive.

Fresh content can be changed immediately, so if you discover that your supplier has not delivered the right product, you can switch to whatever product he has supplied, maximising your stock and not missing out on any potential opportunities to sell the menu items.

The minuses have been discussed in the above paragraph with regards the standalone unit needing someone to update them manually, however this is also acceptable for a single location fast food business as there is no major installation costs. The only costs are mounting the digital menu board on the wall or from the ceiling (usually above the counter) so that people can see it while they queue to place their order and making sure there is a power supply within 1 or 2 metres of the location.

LCD Enclosure Global provide their LCD enclosure range of outdoor casing to protect digital signage in all weathers, as well as supplying a range of digital menu board for fast food outlets.

Digital poster for car showrooms.

Sometimes it can be daunting going to a car dealership to look for a new car, not knowing if there have stock of the car you want, if it is available in your choice of colour, even pricing of the car – can you afford it?

But one of the most off putting points is being met with an eager salesperson, who is hungry for that sale, now some car dealerships are investing into digital signage using both static and touch screen solutions, this works well as the salespeople are only used when serious buyers are there.

How does a digital poster help?

This new technology is used to display ads for the vehicles, in video format and high definition images.

So that static digital poster will show the cars in various ranges, from the entry level car through to the prestigious market leader from the automotive manufacturer.

The touch screen digital poster is ideal for displaying all the car range, with additional information such as what optional extras there are per car, so that a customer can create their ideal car and see how much money it is going to cost.
Customers can even select pre-owned cars and see if there is a car that suits their needs at an affordable price.

No longer will customers come to a car showroom and take up valuable time with staff when they have no intention in making a purchase, this is what the digital poster is for.

The screen of the touch screen digital poster is split into segments, each segment could be a particular car, and when you click on it you are then taken to the options, then colour, then gearbox selection. Once the customer is happy with the car and all the options they can see onscreen how much it will cost and then either add more options or reduce some to get to the customers budget, when happy with the solution they can then call over a salesperson to process the purchase.

Similarly the pre-owned vehicles can be listed on a touch screen digital poster, listed under make, then model or the customer could search under price.

All the content can be updated through the USB drive on the media player. Or there are some digital posters that have a hard drive built in allowing the content to be updated from one location across the digital signage network, perfect for a group of car dealerships across several counties or states.

These digital posters that have a hard drive can either connect to a wired data network or a wireless network so the data can be streamed across the internet remotely saving time. This does off set the initial purchase price for the networkable digital poster over the static digital poster.

LCD Enclosure Global are a leading producer of LCD enclosures, as well as these they also supply a range of digital poster that are available in sizes from 20″ to 65″.

Digital poster – affordable digital advertising.

A digital poster is said to be the most precious part of the indoor digital signage electronics that would greatly help you in promoting your product. While making a decision on a dynamic digital signage solution for a trade product or service, the vital factor is the budget plan and we are sure of things monetarily are rigid at the instant, globally. The majority people are now well-known with the phrase digital out of home advertising. These can usually be broadcasted through a digital signage system comprising of an LCD screen or plasma display screen curved to a IP of the computer at the promoters remote location, that allows the descriptions and details displayed to be altered or modernized in seconds. If you do not have thousands of dollars to be invested in an outdoor signage solution the digital poster is the best option.

Digital Poster.

Also, the digital poster are affordable, as they operate on a same rule like a digital photo frame, which you would have either at residence or at your office, holding the images of your dear ones portrayed on it, that would turn around in a particular way and time. The sizes vary accordingly. A digital poster are simple to use, to make media context, you will only need to drag and drop the images of your goods or service to a memory card (devoid of any special software), through a card reader and insert the card of storage into the media player. While the time of rotation is set, the dynamic advertisement is always ready to be hanged down on the wall that would start to work for you.

A digital poster are also money-making and provide a rapid Return on Investment. It seems that a small dynamic advertising poster is an ideal key for testing the water, preferably meant at hair salons, dentists and doctors, Mom and Pop stores where the details are described in a fundamental form. The primary investment will rapidly repay itself if specified with the correct conditions; though there is not anything which can be compared to a digital signage network.

Another option to a digital psoter would be to use an existing LCD screen inside a protective LCD enclosure, these would work exactly the same but could be used outdoors.

LCD Enclosure Global offer a range of digital poster for indoor use as well as their LCD enclosure for outdoor digital signage.