Digital Advertising Frames – The Advertising Solution.

Digital advertising has been the most popular option when it comes to marketing and without the application of proper digital advertising frames, no such advertisement can ever be successful.

Roles of digital advertising frames.

Do digital advertisement frames play a major role in the success or failure of any advertisement? The advertising frames are found for different varieties of objects at different sizes. There are also different brands operating in the market that can provide you with such frames. These digital advertising frames are not too costly either. So you will not have any problems sourcing these frames and also controlling the cost as much as possible. The recent trends in digital advertising are really positive and hence in the next few years we will be seeing the emergence of innovative products through digital media. Not only the technology that is being implemented has been more advanced than in the past they are also cost effective as mentioned earlier. So with the growth of digital advertising all over the world the demand for the digital advertising frames is bound to increase.

Digital poster =digital advertising frames.

We have all heard about digital posters. But the digital advertising frames containing these posters should be of superior quality as well. Here comes the main question, which is more important- the advertising frame or the advertising content? The answer is that both are important when viewed from different angles because both of them affect the sales of the product. But it is true that if attractive advertising frames are not used it curbs the interest of the potential customers and other people who are viewing those advertisement. People like to see interesting objects through advertisement and if there is a lack of it they may very well reject it. so whatever the solution is- be it a floor standing digital poster or digital signage totem equal importance must be given on the content and the frames in which those posters will be enclosed. If one can position a good digital advertising signage with an attractive digital frame one can obviously gain some competitive advantage over others for sure.
Once you find that the advertising frames are affordable for you , then you can deploy them because they are very cost effective and in the long run they will benefit the concern from multiple aspects. So choose a good company and purchase or hire the best advertising frames available in the market for promoting your product.

LCD Enclosure Global Limited manufacture a range of digital signage enclosures as well as supplying a wide range of digital advertising frames.

Outdoor digital advertising – measuring success.

Outdoor digital advertising is modern way to promote a brand, company or product, but it is essential to be able to measure digital signage solutions for their success.

Outdoor digital advertising solutions.

These solutions are unique in that they are robust enough to withstand the outdoor climate, so if the weather drops to a finger number sub zero temperature in winter and a roasting 130 Fahrenheit in the summer. The main components are usually some form of screen, a media player and an LCD display enclosure to protect the hardware from the extreme weather, as the extreme climates can harm the outdoor digital advertising solutions.

Monitoring outdoor digital signage.

But one thing is for certain, for an outdoor digital signage solution to succeed, the integrator needs to be able to demonstrate to the advertising client who and what type of people they are marketing too. Previously, this has been done with people noting down the demographics that the digital content attracted, however this was costly in both time and money, now outdoor digital advertising can be monitored and recorded.

One solution to monitor outdoor digital advertising campaigns.

If the advertising campaigns are not monitored, they could for your clients knowledge be in low foot fall area, resulting in a poor ROI (Return On Investment). There is a software solution that does all you need and more and you can even provide your clients with up to date data on who is viewing their digital adverts. Using this software takes the guess work out of who to target with the adverts.

How does the software work – tracking the outdoor digital advertising campaigns.

Simply a standard web camera or IP camera is fitted to the screens and then when anyone walks past and stops, it records their sex, how long they viewed the ad and even if they just carried on walking. This way the advertiser can target the age group and sex more efficiently, making the marketing campaign laser targeted.

The cost for the software is certainly an excellent investment as well as a good tool to demonstrate to clients how their adverts are being received by the target audience. Now the advertisers can tweak their ads to make them more successful and book knowledge of their product, brand or company.

A trial of the software can be downloaded here so give it a try and report back on how you found it.

LCD Enclosure Global Limited offer a wide range of digital signage solutions from LCD enclosures to digital menu boards for outdoor digital advertising.

Digital signage solutions exposed.

There are various options which can be taken into consideration for implementing a digital signage solution in order to promote the products of a business. Most of them do not know about these solutions. It is advisable to choose the best digital signage solution mix for the business, one look into the company which will help understand these needs. There is wide range of options that one can select from when planning for a solutions package. Several constraints, costs, additional expenses, software and hardware needs are to be accounted for before a decision can be made. Users can find the entire range of solutions across a number of websites along with information of costs and installation.

An LCD display enclosure is used for various purposes. An advertising screen enclosure mainly refers to the small format displays, these displays are located outdoors as an external video wall which is used for digital advertising and these work by splitting the signal on the media player and they are spread equally on the video wall.

Digital signage solutions – starting with the screen.

A digital screen is firstly updated remotely without any involvement of manual replacement the next benefit is that the content can be scheduled, by taking response ratings and effectiveness studies of the content. These modern digital signs however, need housing in a protective enclosure to prevent damage from water, sun, vandalism and theft. An enclosure for digital screens needs to fulfill various aspects of protection in order to be effective. The main considerations for choosing the digital signage enclosure should be weatherproofing by protecting the enclosed screen from rain and other elements, temperature control and physical protection to the screen.

Location of digital signage solutions.

The performance of a well placed digital display is better than that of advertisements that appear on television. Business persons spend less in installing and maintaining digital signage solutions than television advertisements which in turn increases the amount of time that a promotion campaign can be carried out. A cost effective method of advertising which assures better penetration of the market and product visibility because of their individual approach, these Digital signage solutions are considered to be the most effective advertising platform in these days. One needs to choose the right advertising package advertising their products. It should be remembered that they need to take in to account many factors so as to provide a best marketing cover for the targeted audience. The digital signage solution can be installed successfully depending upon the one you choose for your business very easily and is even easier to operate and maintain. Digital signage solutions are developing every single day, until they come complete in a weather proof enclosure at an affordable price a flat screen enclosure will always be needed.

LCD Enclosure Global Limited manufacture a range of flat screen enclosures that protect the digital signage solutions.

Digital signage hardware interacting with buyers

Gone is the age when advertising agencies could make a consumer buy a product, now using digital signage hardware consumers are being lightly influenced in what to buy.

Digital signage hardware will interact with consumers.

One thing we have discovered in the past few months supplying our digital poster and digital menu board solutions, is that interaction with consumers is essential to build loyalty, informing the consumer of all the facts before they make a decision on purchasing the product.

One such solution is an interactive digital poster that has a segmented screen, displaying 9 various images of products, but the most important part of the advertising solution is not limited to the screen, as there is a bar code reader built into the unit and when a supported product is scanned to display the price a video is displayed for the supported product. When consumers interact with the digital poster they are gaining information regarding the product and once they feel comfortable with the product and the information they have obtained they will or will not make buying decision.

Digital signage costs

These interactive, digital signage solutions are not that more expensive than regular digital signage hardware. Solutions are available from sizes 26” to 55” and vary in price from $999 to $3,999. However the return on investment could be extremely fast, due to the interaction between merchant and consumer, as consumers realize how efficient it is to get the information they need when they need it, as there is nothing more frustrating than asking for addition information or specific questions and then not getting the answer to your specific question or information request.

Installing digital signage

Installation is a breeze, if you have ever hung a mirror these interactive digital screens are identical, the only difference is they have a mains lead so need to be installed near a wall outlet to power the unit.

Digital signage software.

The software used for this solution is embedded into the media player allowing most content to be displayed on the screen. The format for the content is to keep the relevant products and information in one folder, with multiple folders, so when a consumer touches an image of a Ford saloon car it then takes them to the options such as heated seats, heated windscreens etc.

LCD Enclosure Global Ltd manufacture a range of digital signage enclosures that are used to protect digital signage hardware.

The iPad increased use for digital signage

The Apple iPad has been growing in use since it’s launch, due to the new iPad these gadgets have been used to display digital signage.

Why use an iPad for digital signage?

Well these gadgets are so sleek and versatile and now business owners are realizing that they can use their iPad to promote their services. For example a plastic surgeon can display some none intrusive procedures on their iPad in the reception area, so clients can see them and have an idea of what you could expect from them.

One high end restaurant uses an iPad to recommend wine to go with their dinner selection, and since the launch of this their sales have increased by 23% on the same period last year.

Ipad and possible problems in public areas

When any high demand product is put into a public area, it results in possible theft or worse still, damage! So if the iPad is to be use in public places, it had to be protected from theft or damage, the most cost effective way it to enclosure the ipad in a steel, ventilated case that is locked with high specification locks.

Now digital signage can be cost effective by putting the ipad into an iEnclosure from LCD Enclosure Global Limited, having successfully won a project for 82 units for a chain of Quick Serve Restaurants, they decided to add the product to their portfolio.

One major factor with the design of the iEnclosure is that it is manufactured from thick steel with a toughened glass viewing window, these were found to be more robust than a product made from Lexan, as when put under the same pressure the Lexan product shattered, also there where difficulties in locking the Lexan unit properly, but not with the steel iEnclosure.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures for protecting outdoor digital signage as well as protecting ipad units when used for digital signage.

Floorstanding LCD advertising screens – new trend?

There are many suitable locations for a floorstanding LCD Advertising Screen, particularly where the public pass by, like a bus station, shopping mall or sports stadium.  These are appropriate for both indoor and outdoor locations, although there are differences in the models, such as waterproof screens, and thermostatically controlled heating/cooling for extreme variations in temperature. Once set at a suitable temperature, the floorstanding LCD advertising screens will function without overheating or freezing in the excessive heat of the Arizona deserts to the frozen tundra of northern Canada.

Where to use floorstanding LCD advertising screens

These floorstanding LCD Advertising screens can be fixed in place onto a concrete foundation using anti tamper bolts, which provide a base foundation, when these floorstanding LCD advertising screens are put into position. When considering where to place the screen, thought must be given to the angle of the sun during the day, as the screen can be virtually useless in bright sunlight, however this can be overcome by having an anti-reflective screen fitted to the unit or a sheet of tinted screen film to cover the existing viewing window.  This can be retro fitted, if it is found necessary, but it is much better to include one during the purchase of the LCD Advertising screen.

Construction of floorstanding LCD advertising screens.

The steel frame and external panels of floorstanding LCD advertising screens are robust – to a certain extent – where by the hardware is protected from moderate accidental damage, certainly unintentional damage, let’s not claim that it is so robust that for example a car hitting it, will leave no mark!

The content of a floorstanding LCD advertising screen can be displayed at its best, as the visual quality of the screen is 1080p high definition, which really is of exceptional superiority.  Advertisers are clambering to have access to display their clients’ advertisements on such pieces of innovative hardware.  The content can be changed, updated or altered quickly and efficiently due to the accessible media player built within the enclosure.  Alternatively the content can be downloaded via the internet, if the media player is networked.

There are many other options to add-on to an LCD advertising screen, such as a touch screen – for way finding purposes, sound to add another element of the advertising campaign and blue tooth connectivity to pass on advertising or promotional codes to the public who pass with a Bluetooth enabled smart phone.  This pioneering technology just gets better and better.

LCD Enclosure Global Limited provide a wide range of solutions from their LCD enclosure range to floorstanding LCD advertising screens.

Digital advertising signs.

Digital advertising signs can be seen all over the world, but understanding them and their uses apart from advertising is interesting. Digital advertising signs can also provide information too.

What makes digital advertising signs.

This is one of the most common questions asked, “what makes up digital advertising signs?” Well any hardware solution that allows digital content such as images, video and audio to be displayed to potential buyers falls under this category.

There are some basic solutions that are classed as digital advertising signs, these start from businesses using a regular LCD or plasma television with a media player attached through a HDMI lead and the advertising messages are displayed on the TV screen.

The drawback with this digital advertising sign is that it will only work in landscape as a domestic (home use) TV is not designed to work in portrait. Now let us look at the media player – the content will not be as inspiring because it will mostly comprise of some type of presentation templates that have been modified to incorporate the businesses services or products and will not have any Flash content due to the basic nature of the player.

The more advanced digital advertising signs use a network media player that can have the content updated remotely using an internet connection and more often than not the media player is built into the screen, providing a sleek and professional looking solution, with no cables in sight. These media players will also allow Flash content to be played on them, providing the ultimate in digital advertising.

Who uses digital advertising signs.

Any business who needs to advertise their products can use digital advertising signs from large corporate organizations such as Pespi to small mom and pop stores. This is achieved due to the technology used in these digital advertising signs.

Locating digital advertising signs.

Digital advertising signs are mostly located indoors, in reception and meeting areas, through to hair and beauty salons, even automotive stores. Here the organizations products and services are marketed to people whilst they are waiting, this provides a two pronged effect, firstly the ads inform the guest, visitor and customer alike of what the company has to offer, secondly, they work in a way that makes the customer or guest feel they have been entertained and they have been waiting for much less time than they actually have.

What is the cost for digital advertising signs.

There is no typical cost for digital advertising signs, as this is down to the customers unique requirements, they may request the digital advertising signs to be interactive (which adds extra cost), or they may require the digital advertising signs to be networked together throughout a country.

However, a digital poster is an affordable way to start using digital advertising signs, as these can be networked together and a customer can use them in other areas of the business, they can be floor standing digital advertising signs or wall mounted, depending upon the actual application.

As you can see digital advertising signs are extremely flexible and are available from only $599.

LCD Enclosure Global Limited are the worlds leading manufacturer of outdoor digital signage enclosures, using their expertise in the field of supplying and protecting digital advertising signs.

LCD advertising screen for high impact ads

An LCD advertising screen is ideal for providing dynamic, advertising to promote a product or service for a company, but understanding what is available is essential to make the right decision as to when and where to use them.

Let us look at the different types of LCD advertising screen that are available, this will depend on how the customer intends on updating and refreshing content and ranges from a standalone solution to a network enabled LCD advertising screen.

Standalone LCD advertising screen

These LCD advertising screen solutions have a built in media player and can be either wall mounted or floor standing. The content is stored on a memory card that is inserted into the media player, the restriction comes in the capacity of the memory card and when you need to update content someone has to either switch the memory card that has new, fresh content or using a flash drive update the content and over right the previous adverts.

As a side note, most content creators prefer to supply their ads in Flash format, unfortunately a standalone solution will not support flash, however it can be converted into another format the media players will play with very little quality loss, saying that this range of LCD advertising screen is the most cost effective way to dip your toe into digital signage.

Network enabled LCD advertising screen.
This range of hardware has a built in hard drive with a capacity of 160GB and is run on Linux operating system and will display Flash content. An LCD advertising screen can be connected to either a wired Internet connection or using a wireless adapter connecting to the internet using wireless technology.

Both solutions have speakers to audio can be used in the presentations to interact with consumers and potential customers. Another option is to have a section below the screen as a literature storage unit, the literature could be linked to the adverts on the LCD advertising screen and any interested person can take the relevant information away with them, such as a bank promoting a special interest rate for students.

LCD Enclosure Global manufacture a range of protective outdoor LCD enclosures, as well as supplying a wide range of LCD advertising screen solutions.

Digital menu board helping Retail Sector.

Customer service facilities within the retail sector would benefit greatly from utilizing a LCD digital menu board, as a customer can select a service, whilst scrolling advertisements can be displaying other products, services or attractive offers or incentives, luring the customer to spend their hard earned dollar.

There is a growing interest in audiovisual communication at the point of sale within retail outlets, promoting particular brands, due no doubt to the technological advances of recent years. With the widespread availability of plasma and LCD screens becoming more cost effective, additional design and content production are more affordable; a variety of reasons that appeal to the retail market. Digital signage can be as simple as an illuminated sign to promote a brand name or service. This is a purely hosted model that involves the principle of a cabled television system, where data files converge, and combining linear broadcast to video on demand. The advantages of the device are that it can distribute attractive content (rich media) in real time and personalized with geographically remote control information, which creates a real interaction with the consumer.

According to Forrester Research, in 2011, 90% of stores in North America should be equipped with such equipment. This is one way to improve the brand image of businesses.

Digital menu board.

An unnamed bank has installed plasma screens in its branches to improve the customer reception and present its financial products, but also to entertain the customer and reduce the sense of frustration in queues. This new medium could introduce a new form of dialogue and interactivity in bank branches, improving the waiting conditions and providing targeted services to the customer in a relevant context in which it will be more receptive.

In this digital age, smart phones are providing another dimension. Being within the vicinity of the digital poster, a smart phone has the ability to pick up on proximity marketing – via Bluetooth technology, which sends messages and offers directly to the customer. This is useful to both banks and other retail outlets, as it is promoting marketing and advertising straight to the recipient. Therefore it can be clearly seen why the market for digital signage is exploding in the U.S. (2.5 billion dollars).

LCD Enclosure Global Limited provide a range of protective LCD enclosures as well as supplying a range of digital menu board solutions.

Digital poster – indoor digital signage solution.

Way-finding digital posters are an inaugural part of the retail outlets many of us frequent regularly.  Everything seems to be becoming digital, even the mall’s paper route is now displayed on a large LCD display screen.  This may be wall mounted or floor standing, but it certainly is a new element within the building. 

Not only is it an innovative way of displaying facts, but can also present information you never knew you needed!  Retailers are able to run scrolling advertisements, special offers and sales, enticing you to visit their outlet.  A digital menu board will provide consumers with a colourful array of images, texts and sound, though sound depends on the ambient background noise for it to work effectively. 

Digital menu boards can be pre-programmed with data, scheduled to start and finish at set times, looped or sequenced with other adverts to run consecutively.  Huge advances have been made in the evolution of technology allowing computer graphics and texts to be so clear and of a high resolution that the experience feels as though you’re part of the advertisement campaign.  These digital menu boards or a digital poster, as they are also known, vary in size from a modest 32” screen, through to a life size monitor. 

Digital poster

Walking around the mall is a pleasant experience, so the digital menu boards should be sympathetic to their environment, not be obtrusive or distractive in any way.  The advertisement ought to be the only thing that catches your eye, not an ugly metal box.  Whilst most civilised people frequent such retail shops, there are the minority – without being stereotypical, but shopping malls do attract vandals who wilfully destroy property and so to protect the substantial investment of the hardware and software is little price to pay – prevention being better than cure.  The use of an LCD enclosure, manufactured by a specialist company, will offer suitable protection from a broken LCD screen or a ruined control panel – rendering the digital menu board useless. 

So next time you’re shopping at the mall, take a closer look at the technology surrounding you and designed to enhance your visit whilst encouraging you to spend.

LCD Enclosure Global provide a large range of digital signage solutions from digital poster to LCD enclosures for outdoor digital signage protection.