LCD Enclosures

Digital posters have proven to increase sales in quick server restaurants, so where else can these be used?

Well the digital poster is designed to work indoors due the components not been waterproof and would certainly fail if left outside, so this does restrict their use to indoor use but there is a way to waterproof them (read more later).

So an indoor digital signage solution can range from a video wall costing $10,000’s or a 40” digital poster costing less than $1,000 and it really depends on the actual application. For example in a shopping mall a video wall would be more acceptable as the costs could be spread throughout the advertises, on the other hand a nail salon or a coffee store could promote their own products on a cost effective digital poster, due to the content being fairly constant. Meaning that normally in a nail salon the products and services are constant throughout the year with specials being advertised during the months leading up to the holidays.

What makes a video wall?

These are banks of large screens or LED panels bolted together and the content is run through a media processor that arranges the video and audio to synchronise and create a seamless image on the large screen.

These are totally different than a smaller less expensive digital poster, however the digital poster cannot have new content uploaded to the media player by the internet, it has to be on a memory card and inserted to the media player.

Making a digital poster weatherproof.

A special sealed housing is needed, similar to an LCD enclosure, these housing protect the LCD screen and the digital poster from the weather and possible abuse. These must offer protection from the rain and excess heat as well as providing adequate ventilation otherwise the poster will over heat and fail?.

LCD Enclosure Global manufacture a range of outdoor LCD housings for digital posters as well as their range of LCD enclosures that are used by the outdoor digital signage market for protecting them in high and very low temperatures.

LCD Enclosure Global – anything else is a compromise.

A digital poster can come in all different types, they can be run in either landscape or portrait depending on your application and are the most cost effective digital advertising solutions available.

These come with a commercial standard screen with a built in media player this stores the content locally on a memory card and the content can be updated using the USB port on the media player.

This is then locked and secured to prevent anyone removing the media card, the only restriction is that the content cannot be updated remotely. However this can be achieved by connecting an external hard disc drive using the USB port on the internal media player. Then connecting the media player to the internet so you can update content remotely, this makes life so easy and is more affordable as you don’t have to pay engineers to drive to locations and update the content, it can be done from one office over a network of signs and this is not limited to country, you could even have a global network.

Digital advertising is one of the fastest growing industries as all businesses need to advertise and this is one way to get attention grabbing content that will compel customers to buy the products promoted.

The next step from a digital poster is an LCD advertising display, the main difference are these are floor standing and are ideal in reception areas, these increase in size with digital posters from 17” to 32” with the floor standing units starting at 40 and increasing to 72”.

LCD Enclosures Global supply a range of digital posters that are perfect for indoor applications as well as LCD enclosures that are used for outdoor digital signage applications.

LCD Enclosures Global – anything else is a compromise.

When ever someone plans an office block or corporate head office, the one thing they want to do from the very beginning is to make a good impression, this can run from the friendly receptionist and now digital advertising posters are being used.

In this digital age, a digital poster can be used as “an all day salesperson”, the content that is uploaded can include information on the company, its history and its product range then when anyone from a visiting sales representative to a potential customer is waiting in the reception area they can see what you are all about.

These LCD advertising screens vary is size and depending on your budget anything up to an 80” LCD screen is possible, these are an all in one solution and providing you have your content created on a computer and saved on to a memory card, the solution is ready to go as soon as you take delivery of the box, all you need to do is unpack the digital poster, insert the media card and plug the screen into a power outlet and then run through the onscreen menu, to set it up how you want.

Using even the most basic of digital posters you will have features such as scrolling text, displaying video, images in a slideshow presentation or PowerPoint presentation with audio.

To update the content all you need to do once you have created other content is save it to a flash drive and then go to the digital poster and insert the USB drive into the inbuilt media player and update the content.

With digital signage increasing in popularity most businesses are looking at investing in some kind of digital signage for the future and if one company knows it’s competitors are investing in digital signage they invest too as they don’t want their competitors to have an unfair advantage.

LCD Enclosure Global offer a range of indoor digital signage solutions as well as their range of outdoor LCD enclosure range.

Contact 888-460-3573 toll free.

LCD Enclosure Global – anything else is a compromise.

Drug stores will be the next sector to adapt digital signage for providing customer information and for selling additional products. Learn how this is done.

Why do drug stores want to invest in electronic signage?

There are two reasons for investing in digital signage, they are both of equal importance, number one is to provide customer information and the second is to create an add on sale opportunity.

Imagine you go to the doctors to seek advice regarding a holiday and you are checking what vaccinations you need, the doctor informs you of the required medication needed and you go to the drug store to purchase them so that you can go back and the doctor will then inject the vaccines.

As you can see this is a perfect opportunity for the drug store to sell you other medications for your future vacation, increasing their turnover and profit. The other main reason is also to provide customer information, so that when your medications are ready to collect you know immediately and are not hanging around, also the ads on the digital signage system offer time warping – makes the customers think their wait time was less than it actually was due to them being entertained.

How does it work?

The patient takes the prescription to the drug store and they electronically scan the document, the terminal then extrapolates the patients name and includes this in a ‘waiting queue’ that is displayed in a zone on the large LCD screens that are strategically placed around the store.

The patient can either take a seat in a waiting area and watch the screen or peruse the store in order to waste time until their order is ready. During the wait time, advertisements are displayed for in store products that would be relevant to the type of medications prescribed.

Then when the order is ready, the name is broadcast in the main zone of the screen replacing the advertisements and audio then broadcasts the patients name.

How do they do it?

Well simply put the extrapolated patients name is fed to a media player that hosts all the advertising content and the name is added to a database list, then as and when the name rises to the top of the list, the ad is paused and the patients name is then displayed on the 42” LCD commercial screens around the drug store. Once the patient has collected the medication their name is deleted from the wait list.

This is also a good opportunity for drug stores to sell Holiday gifts to patients who are less mobile or who don’t get into town to shop often, they can at once see a product and think I could buy that widget for a nephew; this saves them making a special journey at a later date.

LCD Enclosure Global offer digital signage solutions for both indoor and outdoor digital signage, from digital posters and digital menu boards through to outdoor LCD enclosures. Their range of LCD enclosure is used by digital signage integrators throughout the world.

Call 888 460 3573 toll free

LCD Enclosure Global – anything else is a compromise.

Well we all know sex sells – right? Well the title got you to ready…No really adult bars are now using digital signage to promote their drink special deals.

Like all businesses, an adult bar wants to get every single penny out of its visitors, maximising their profit, now this is an industry that aimed mainly at men, now here is the kicker, during the world cup in South Africa one bar in the US was providing information on the final scores, so that fans could follow who was in and possibly out of the next leg of the world famous soccer tournament that comes round every four years.

How did they achieve this and why?

Well some die hard fans of soccer may cut their visit short at the bar, reducing the takings and the profit of the bar owner. His idea was to use a large digital menu board around 60” in size that was data cabled to a media player, this media player was also connected to the internet and fetched up to date RSS feeds from a soccer news site.

The content that the media player fed was the owners special drink deals, promoting new drinks and actively encouraging guests to spend more money. So yes digital signage is now being used in the adult industry now, will it ever slow down. How long will it be before these type of ads are displayed on roadside billboards?

In the restrooms of the bar, the owner installed smaller screens called a digital poster with images of their girls, so visitors to the restroom are reminded why they are their and what they are missing.

Could this be used outdoors? I doubt it as it would require a lot of talks with the relevant authorities to get the content acceptable, otherwise moms and families would and could be offended when they pass the outdoor digital signage advertising their services.

?LCD Enclosure Global are the leading manufacture of outdoor LCD TV enclosure, these are used throughout the world as well as their range of digital posters.

Anything else is a compromise – from an LCD enclosure to indoor digital video walls they have a solution.

Digital signage is massive and growing every day, but is it a get rich quick industry? Where else apart from the stock exchange (but based upon it’s past record) would you invest $2500 and get a return on your investment in 2 months?

Business owners and entrepreneurs have always invested and taken risks, however the technology market is one that has probably made more millionaires. Now with digital signage no matter if it is for indoor or outdoor use, if you deploy is right you will have almost instant profit.

For example, if you own a hotel and in the reception area placed a free standing LCD advertising display, displaying information on your business, then you could charge other local businesses to advertise, with costs starting from US$200 for a 30 second spot per month, imagine if you had 20 businesses eager to advertise on your hardware, every month you would turn over US$4,000 (20 x $200), the hardware would cost you any where from $2,500-$3,000 and you could even charge to create the content and then outsource it.

Based on this information for an initial investment of a maximum of $3,000 you will create an extra income stream and after the first month you will be in profit to a tune of $33,000 per year, and as a by product, you get free dynamic advertisement for your business.

Digital signage is not a get rich quick industry, as you can appreciate it has taken a great deal of investment and time to get to the point we are at now, however where will it take us from the interactive, gesture recognition signage solution that is just developing.

The same scenario can be achieved with a group of digital posters and can be located in elevators also called DEP (Digital Elevator Panels).

Like all business we have to invest for our future.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call 888-460-3573 toll free

LCD Enclosure Global – anything else is a compromise.

Indoor and outdoor digital signage is in almost every single location you can think of, now these dynamic advertising solutions are being rollout at golf clubs.

Indoor digital signage.
Inside the clubhouse you will see in the very near future digital signage, these will range from a wall mounted digital poster to free standing LCD advertising displays. These 2 unique solutions will provide the relevant information that is demanded by customers in this super fast world.

The wall mounted digital poster can be used for highlighting who has the best handicap in the club, they can also be used to advert local restaurants – who hasn’t done business on a golf course? And this is a perfect way to finish a hard day on the fairway.

The floor standing LCD advertising screens can be used to welcome guests to the clubhouse or the reception area, making guests feel that little bit more important and contributing to a professional image, especially when used for a business function.

These free standing LCD screens can also be used at other times, when the golf club is hired out for function, highlighting what and what not to do.

Outdoor digital signage.
Now this can take several forms from weatherproof sun light readable screens to commercial screens that are located in LCD TV enclosures. This range of LCD TV enclosure provide all the protection for the hardware from the weather, some units are even fitted with heaters so when the temperature drops the hardware inside is protected from frost damage. They also offer vandal protection for when the course is not used and when a novice slices the golf ball and it hits the display.

The golf course digital signage can be used to let golfers know how many people have passed before them and how many are behind them, as well as giving examples of the best and worst handicaps for each hole played, so that visiting golfers can see how they compared to regulars.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call 888-460-3573 toll free

LCD Enclosure Global – anything else is a compromise.

Digital signage is a huge emerging market that is set to rocket and is one of the industries that has not been affected by the recession.

Why is that you may ask? Well as you can appreciate every business no matter how large or small needs to advertise their products or services, however compared to old fashioned advertising such as printed posters and flyers, digital signage is instant – well almost.

Content can be created easily using easily accessed free software on-line, then all that the user has to do is to drag and drop the content on to a media card, then insert the card into the LCD advertising display, securing the media player compartment and then switching the large LCD screen on to access the on board menu, from here you can control every aspect of your digital advertising campaign.

The menu allows you to call up the content in the order you want, you can select the dwell time of each image, the transitions between each image, rotation of video and including MP3 audio.

You can even set the unit to power up at a set time, ideally when the store is about to open and power off when the store is closed, so once the media is in the player and you have set the menu up on screen you can walk away and the LCD advertising display will run the same content every day, until you change the content and this is easily achieved by using a flash drive. Once new content is produced, save it to the drive and go to each location and insert the USB drive into the connector on the media player and the content updates.

These LCD advertising displays come in a range of sizes from 46” up to 80”, these are one of the most cost effective and easiest ways to have a digital advertising solution.

LCD Enclosure Global supply a range of LCD advertising displays as well as manufacturing outdoor flat screen enclosures.

LCD Enclosure Global – anything else is a compromise.

Digital posters are often an overlooked piece of the digital signage puzzle that is widely available at a very affordable price.

Some units are fitted with motion detectors so they only display content when consumers are in the vicinity, saving power and reducing the impact on the environment.

You may have seen them mounted to shelving units in supermarkets or at the end of the aisles, offering the latest discounts and the best prices compared to other competitors.  Occasionally they provide demonstrations to show housewives and husbands how easy a piece of equipment is and how much your life will be bettered if you buy it.

Another neat option is to introduce the digital poster into a news paper stand, so that you can load particular content from the storage device and display it on the screens, below the screen is an area where people can pick up their selected paper, is this something of the future?

One thing a digital poster struggles with is if you have to upload fresh content on a regular basis, imagine the task at hand if you had around 50 posters and had to update them on a daily basis, the labour costs would be huge, this is where a digital menu board comes in – forget the name for now as this is what they where initially designed for.

Digital menu board.

A digital menu board is similar to a poster however it does not have an inbuilt media player as this limits the flexibility of the solution, when used in a digital signage network. Now a network of screens can be deployed around a soccer stadium and run from either a wired or wireless media player that is connected to the LCD, high definition screen, so if you want to update content on a daily basis, you can with minimal effort.

LCD Enclosure Global – offer a range of digital poster and digital menu boards, as well as their range of ourdoor LCD enclosure that protect outdoor digital signage.

LCD Enclosure Global – anything else is a compromise.

Indoor or outdoor digital signage – that has always been the question, now let us look at the most cost effective solutions on the market.

Touch Screen Digital Poster.
This is a digital poster that has a segmented touch panel in front of the screen, and this senses when a human hand touches the screen – allowing stores and businesses the facility to interact with their customers.

This provides additional information on products or services that are offered, providing consumers with this additional information traditionally would have meant hunting out a sales assistant who actually knew about the product range. Now this is not the case, all the information can be updated to a digital poster either through the memory card, or UBS port on the internal built in media player, or through a WIFI connection on a wireless digital poster, eliminating any sales floor staff having to upload new promotions or offers. Leaving the sales floor staff to help customers with their purchasing decisions or customer service issues.

Touch screen LCD advertising screens are manufactured for indoor use as they do not have the protection needed for the weather outdoors. One company has manufactured a solution for standard non touch digital posters and this protects the display from being touched.

Outdoor LCD enclosure.
An LCD enclosure are manufactured from thick steel sheet, welded to provide a waterproof and vandal proof solution, this allows digital signage hardware to be placed outdoors in hostile or hazardous areas.

These units accommodate both the LCD screen and a media player for digital outdoor signage use or can also accommodate an LCD or plasma television and a cable or satellite box for home use.

Perfect for outside a shopping mall or in your own back yard, providing protection from the weather and vandals, these units provide protection to IP65 (European Water Ingress protection standard) and NEMA 4X (US water ingress protection standard.)

These two solutions are used for different uses: the digital poster is used for indoor digital signage and the LCD enclosure is used for outdoor digital signage use.

LCD Enclosure Global – anything esle is a compromise.

Call 888-460-3573 toll free for more details.