LCD Enclosures

The three main categories to consider when making an investment are:

• What is the cost?
• How well made is the technology?
• Will the investment yield a good return?

Although a digital billboard is more expensive than a traditional, static advertising board, and more technical than indoor digital signage, due to the complex heating and cooling systems, it does offer far more options for complex advertising, delivering high quality, and eye catching solutions.

This sees an increased profit, as multiple advertisers can be charged per 10 second slot (or combination of), maximising the flexibility for the usage of the screen – compared to static advertising, as only one advertisement can be displayed for a period of time.

It is a concept of selling time not space, as advertisers can be charged more for placement on a digital billboard as an alternative to a static board, therefore a higher rate can be charged because digital signage is flexible and can do so much more. It is also a faster turnaround on the investment.

Effective control of all the components, such as cooling, brightness, sun’s glare, serviceability and monitoring will bring down the overall cost of the outdoor digital signage display. Some potential problems can be prevented or at least dealt with efficiently with least impact on the running of the scheduled adverts, therefore minimising unnecessary costs. By using energy-efficient systems will have a lower total cost of ownership than a competitor. Maintaining the technology over a five year cycle, will result in the advertising content looking as good as it did in year one.

Investing in high quality digital signage can ultimately save a company money. Preserving the life cycle of the technology ensures a lower cost to maintain and run the digital signage, whilst the advertisement is of such a high quality, it will be more attractive to advertisers, thus increasing sales.

LCD Enclosures Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”

A popular location for outdoor digital signage is in transit areas, like bus stops. One area most people will recognise is the Las Vegas Strip, which is full of colourful advertisements. This is the perfect example of all the different and difficult obstacles facing successful advertisements.

Temperatures can be excessive, often soaring over 100 degrees Fahrenheit. This is not the only challenge – dust from the surrounding dry dessert is a serious hazard and the high volume of pedestrian traffic increases the chance of vandalism due to those intoxicated, rambunctious or otherwise just looking for an excuse to cause trouble. Due to the protective security glass window, more damage would be caused to the vandals knuckles than to the unit itself!, though this can be alleviated by suitably siting the outdoor digital signage billboard. Whilst the Strip can have its problems, it is situated in a prime location, as it is in a pedestrian zone, where moving images such as movie trailers, and TV commercials have the best advantage. In most other locations, moving images are not allowed because they cause too much distraction to passing drivers.

Approximately 40 million visitors each year pass through Las Vegas, each staying a few days, so statistically there is a brand new audience every 3.8 days to advertise to, from all over the world. The timing of relevant adverts, such as an evening in a Night Club, would be published at a relevant evening time slot and a breakfast offer would be programmed at a suitable time.

LCD Enclosure Global -anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”

From time to time digital signage integrators are looking for a solution that can be rolled out throughout their customer base, once the solution has been proven. We have been involved with one particular integrator who needed a solution for protecting their split screens in outdoor locations and they are now pushing this through their customer base.

This digital outdoor signage integrator has developed a stretch screen that can be split into zones, so that video is played in one part, whilst the other zone is a static image of the brand (this in itself increases brand awareness). Zoning is not new to digital signage, however it is to stretch screens due to distortion of the images, however this integrator has overcome this issue.

The solution we provided was to manufacture a custom case that protects the stretch screen from all the weather and potential vandalism as well as keeping the screen and networked media player cool at all times.

Our solution was to create a unique stretch screen enclosure that mounts all the hardware to the rear frame of the LED enclosure, this also accommodates the cooling and heating solution that prevents the screen from failing.

Once all the hardware is fitted, the front cover is fitted and secured into position, providing a weather proof and vandal proof solution.

This solution is set to revolutionise the way a “certain fast food restaurant” markets their products to customers, with their logo on the right hand side as a static image, whilst videos of promotion meals and drinks are looped through videos to the left hand side of the screen.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in USA & Australia”

Protecting the hardware is just as important as ensuring the clarity of the picture. This can be achieved by using anti-reflective glass. Sunlight not only damages the hardware over time, but damages the LCD crystals, causing them to liquefy and therefore they cease functioning, and starts by turning patches of the screen black until the whole screen is affected causing irreversible damage. Technically, this is known as ‘solar clearing’.

Regardless of the temperature, this problem can happen anywhere. Screens in New York are as susceptible as those in Florida. This shows that even if the temperature is not particularly high, the sunlight can still be enough of a factor to cause solar clearing and affect the visibility of the screen.

It is essential to use products that reflect a high percentage of the sunlight. It is also an important factor, to consider cost savings as reducing the percentage of sunlight dramatically reduces the cooling and power usage required inside the kiosk. Weather conditions can seriously affect the performance of the viewing screen, particularly extreme hot or cold weather. These digital signs can work perfectly well outdoors, however with the simple introduction of a heater and/or cooler on a thermostat regulator, most adverse weather conditions can be overcome, and not limit the performance of the LCD display.

Time is another factor which affects the LCD display – over time the brightness of the screen will depreciate, likening it to the depreciation of buying a new car – over time the performance of the engine decreases, but can be prolonged due to good maintenance. Protecting you LCD display screen by putting it in a position avoiding sunlight will prolong its life and make the most of your investment.

Alternatively, we manufacture an LCD monitor enclosure that has an anti reflective viewing window that also provides UV protection for the LCD screens inside.

LCD Enclosures Global – anything else is a compromise.
“Manufactured in the UK – supported in the USA & Australia.”

When considering where to locate a kiosk outside, one main problem to overcome is sunlight. This causes glare on the screen rendering the advertisement useless! Any one who has ever tried to use a laptop or watch television outside will understand how frustrating it is. The brightness of the sun impacts upon the visibility of the screen. If the image can not be clearly seen, then the investment of a business’s capital is wasted.

Outdoor screens need to be brighter than indoor units. Compared to an average indoor digital signage screen, featuring a brightness measurement of 350 to 600 nits, an average television set has a measurement of 450 to 500 nits. The recommended bare minimum for outdoor digital signage should be a brightness measurement of between 1,500 nits and 2,000.

Increasing the brightness may be important; however increasing it beyond a certain level may cause the image to become indistinguishable. The image is bright, but it becomes difficult for a person to tell what is on the screen and the image does not catch the consumer’s attention.

This is where controlling the reflection is required. The image displayed on the cover glass may become that of the audience or their surrounding area. Using anti-reflective treated glass reduces the unwanted reflection and enhances the image.

Some products can achieve a 50% reduction of the sun load and beyond 90% of harmful UV rays. Also, it promotes an increase of the image contrast and colour spectrum. This has been likened to human sunscreen protection, but for LCD’s.

Sunscreen protection for LCD’s can also be called an outdoor LCD enclosure.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – supported in USA & Australia”.

Digital signage can be seen every where from train stations to shopping malls, now the revolution is approaching and targeting the mobile digital signage sector with digital vehicle advertising.

Trucks and their drivers are the road warriors of the world, now these warriors are being targeted, but these guys are no stranger to technology, as they have been using GPS way before we all got satellite navigation units, as well as GPS, they have been using self serve kiosks for years in the USA.

When is a truck stop not a truck stop?
Well, most truck stops are not just a waste piece of tarmac for trucks to park on; they are premium real estate for digital signage. Interactive kiosks are used by pizzas companies not just to sell pizzas to the drivers but for them to keep in touch with loves ones, by using the very same kiosk to email wives and husbands as well as ordering chocolates and flowers to be delivered whilst they are on the road.

Now these kiosks build loyalty between the supplying company and the customers, these kiosks are revolutionary, as they can provide receipts of all of their purchases so the drivers can save time queuing at the checkout.

Swift Transportation Co had a fleet with over seventeen thousand drivers, one of the main challenges was to communicate urgent information to the vast number of drivers regarding changes in their schedule, the solution they found was a deploy kiosks at their repair facilities throughout the USA, so whilst the trucks are being repaired the drivers can catch up on changes to their itinerary.

LCD Enclosure Global are a renowned manufacturer of LCD monitor enclosures, they are at the cutting edge of development as they have also manufacture gas pump enclosures and digital vehicle advertising enclosures.

Electronic Advertising is not new, however to the taxi cab industry it is, we will try to explain how to deploy a taxi cab electronic advertising solutions, so your deployment is trouble free.

1. What type and size of screen will you be using? The best type of screens are the ones that are stretched, however both conventional commercial grade displays and digital posters can be used, but the maximum size would be 36 inches anything larger could be prone to damage in cross winds.
2. How to protect the digital signage hardware on the roof? The only option is put the advertising hardware in a taxi digital signage enclosure, this will protect the hardware from air borne particles that could potentially damage the electronics, as well as protecting them from the weather.
3. Connectivity – Ensure that all the cables required to power and run the displays is included in the solution, as it could be an expensive mistake if not.
4. Content – Probably the most important part of the advertising campaign, without it what is it all for?
5. Digital Signage Software – This is used to create the content or the adverts, some are free and some software packages for electronic advertising can cost hundreds if not thousands of dollars.

If cost is an issue, there are ways to save money – instead of using conventional commercial displays and a media player that is associated with them a cost effective solution would be to use a special all in one solution that is an LCD display with a built in player so this saves on connectivity costs. With this affordable solution, you save on connectivity, media player and display costs that can contribute to a lot of money over a project. This option is ideal for trialling a system before rolling it out.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

LCD Enclosure Global – anything else is a compromise.

“Manufactured in the UK – Supported in USA & Australia”.

Since the start of time, businesses have had the need to win business, to do this and succeed in business they have a huge demand for advertising, discover how it has progressed over the years to now include electronic digital advertising on and in taxi cabs.

The need to get the word out about a product or service is essential for the success of a business; it is no good for someone to sit by the telephone waiting for clients to call if they have done no advertising.

Print was the original method for advertising, and until recently magazines and newspapers were the main advertising medium, but as we all know with the age of the internet, paper based news mediums have lost their impact and have noticeable made losses in their advertising department.

The old saying that “today’s news is tomorrows chip wrapping” is true, as it is not retained for future reference, this is were digital signage comes in as when it is done correctly it can almost shake consumers to take notice.

Now the areas to look at is the mobile transportation sector, namely taxi cabs, some of these cabs have screens inside the rear passenger section so during their journey to their destination they can look up hairdressers, dry cleaners or even local events. On the roof of the taxi cabs are being place large electronic advertising signs that are perfect for cities, especially during rush hour, as they get plenty of attention.

Now advertising agencies are looking at this sector to get in on this niche, so they can spread their existing clients branding ads to more innovative areas to gain a greater market share.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

Mobile digital signage has developed so much in the last few years it now can be seen on taxi cab roofs displaying digital content.

For the past couple of years, digital signage has grown so fast and this is down to the development of technology that has fallen in cost, now taxi cab digital signage enclosures can facilitate this.

Taxi companies can create a second stream of income for displaying ads on the cab roofs, digital advertising agents will queue up to buy this very precious advertising real estate. The digital content must comply with different laws in the relevant countries, for example in some states of America digital signage on the roof of a cab must be static until the cab is stationary, at this point video can be played, also the colour must satisfy the transportation department as it can not be too bright.

Once the digital vehicle signage system is planned, the next thing to consider is how to mount the double screen enclosure to the roof of the cab, there are special mounting options that are designed to fit almost any cab model and make, so one solution fits all.

When considering this type of deployment a buyer must ensure that the media player used is a Solid State solution, unlike an industrial PC it has no moving parts, as moving parts will get damaged easily during the regular daily toil of a taxi cab, especially driving through potholes and on rough road surfaces.

Anyone or company suggesting an industrial PC is to be avoided, as these operate with 2 discs running in the opposite directions, this is what you hear when you start a computer. Now imagine when the cab bottoms out when it hits a hole in the road, the discs can collide and cause the solution to fail.

LCD Enclosures Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

Dynamic signage is the fastest growing industry, as more LCD screens are deployed outdoors the need some sort of protection, without protection the signage system will fail.

There are many hazards outdoors for electronic devices, just like computers when they are out of the comfort of an air conditioned office, they need protection. There are displays that are designed for outdoor use; these may be waterproof however in extreme weather they do not stand up as they operative temperature covers from -10 to 100 degrees Fahrenheit they are also very expensive.

LCD screen enclosures offer the maximum protection from theft and possible vandalism and at the same time offer protection from the weather. Some manufacturers of outdoor TV cabinets vary greatly in what they supply, some for example do not supply thermal management of the enclosures, but others offer complete solutions from cooling systems that are integrated into a heating system. These cover a temperature range from -30 to 150 degrees Fahrenheit ensuring that the cases are at the most effective temperature protecting the screens and monitors from overheating.

The best units are the units that bolt directly to walls for maximum security, otherwise a gap between the enclosure and a wall can be used by thieves to prise the case from the wall, removing it and opening the protective box at leisure. Some companies even provide anti tamper fasteners that need a particular tool to secure them adding an extra deterrent to potential thieves.

LCD Enclosure Global offer a special enclosure that has a higher degree of theft and vandal protection, these come with higher specified locks and a totally different designed enclosure – used namely in outdoor locations with little if any security.

LCD Enclosure Global – anything else is a compromise.

“Manufactured in the UK – Supported in the USA & Australia”.