Implementing LCD screens as digital signage.

Many organizations are implementing LCD screens as digital signage solutions, due to it being one of the most cost effective methods of advertising.

Why is implementing LCD screens as digital signage so cost effective?

With digital, dynamic signage being so in demand, every business is looking at how they can utilize it to grow their business, then these same businesses look at how they can achieve this and the most cost effective method is implementing LCD screens as digital signage, especially when they are in landscape position.

The main driving force for implementing LCD screens as digital signage, is that in the appropriate environment a conventional home TV would work well and save lots of money, too. Now this major advantage puts digital signage into a grasp of every business owner and with a media players costing as little as US$80 the entire digital signage solution is very affordable.

Time scales and implementing LCD Screens as digital signage

With commercial grade digital advertising hardware, there has to be a lead in time for the specialized hardware has to be ordered and shipped to site, rather than waiting a business owner could easily go to the nearest Walmart and pick up an LCD TV.

Time scales can be as swift as within one week, from decision to going to full implementation, compared to a few months.

Implementing LCD screens as digital signage isn’t difficult.

The planning stage of any digital signage project, this is when implementing LCD screens as digital signage is planned to the last details, such as how and were power will come from, to how content can be updated on the media player.

A simple solution for a digital signage installation is to run both the power and data leads in separate conduit to the location of the LCD screens by keeping the power and data separate this will not slow down the data rate. Then mount the LCD screen indoors from a suitable mount and connect the media player to the back of the mounting frame, if the LCD screen is going outdoors and will need an LCD enclosure that will provide the relevant protection needed for outdoor use all year round.

Following some simple steps such as highlighted above will ensure the deployment is trouble free and child’s play.

LCD Enclosure Global Limited are a leading manufacturer of LCD enclosures that are used when implementing LCD screens as digital signage.

Digital signage solutions exposed.

There are various options which can be taken into consideration for implementing a digital signage solution in order to promote the products of a business. Most of them do not know about these solutions. It is advisable to choose the best digital signage solution mix for the business, one look into the company which will help understand these needs. There is wide range of options that one can select from when planning for a solutions package. Several constraints, costs, additional expenses, software and hardware needs are to be accounted for before a decision can be made. Users can find the entire range of solutions across a number of websites along with information of costs and installation.

An LCD display enclosure is used for various purposes. An advertising screen enclosure mainly refers to the small format displays, these displays are located outdoors as an external video wall which is used for digital advertising and these work by splitting the signal on the media player and they are spread equally on the video wall.

Digital signage solutions – starting with the screen.

A digital screen is firstly updated remotely without any involvement of manual replacement the next benefit is that the content can be scheduled, by taking response ratings and effectiveness studies of the content. These modern digital signs however, need housing in a protective enclosure to prevent damage from water, sun, vandalism and theft. An enclosure for digital screens needs to fulfill various aspects of protection in order to be effective. The main considerations for choosing the digital signage enclosure should be weatherproofing by protecting the enclosed screen from rain and other elements, temperature control and physical protection to the screen.

Location of digital signage solutions.

The performance of a well placed digital display is better than that of advertisements that appear on television. Business persons spend less in installing and maintaining digital signage solutions than television advertisements which in turn increases the amount of time that a promotion campaign can be carried out. A cost effective method of advertising which assures better penetration of the market and product visibility because of their individual approach, these Digital signage solutions are considered to be the most effective advertising platform in these days. One needs to choose the right advertising package advertising their products. It should be remembered that they need to take in to account many factors so as to provide a best marketing cover for the targeted audience. The digital signage solution can be installed successfully depending upon the one you choose for your business very easily and is even easier to operate and maintain. Digital signage solutions are developing every single day, until they come complete in a weather proof enclosure at an affordable price a flat screen enclosure will always be needed.

LCD Enclosure Global Limited manufacture a range of flat screen enclosures that protect the digital signage solutions.

Dynamic Signage News.

Earlier advertisement just meant television or newspapers, but now with the help of dynamic signage advertising has found an entirely new market and stage indoors and outdoors. Traditionally, mass media such as magazines, TV, radio and newspapers were used by people to advertise their products and for more publicity they held campaigns to promote their products. As such, the creative expression was not exactly channelized to the best of its ability. But since the advent of digital signage solutions, the advertisement industry has come a long way. Advertising agencies seem to have decided not to leave any stone unturned in the field of digital advertisement. Indoor advertising has now taken a back seat, the ad agencies are heading towards outdoor advertisement to reach out to people in an effective way.

Various types of dynamic signage.

The use of various solutions of digital dynamic signage has brought about an unprecedented amount of changes and methods in the field. There are certain vehicles used in dynamic digital signage promotions, such as vans with LCD screens that are used to promote local firms and also to make the use of mobile promotions, where in they travel into different areas to grab the attention of the public. They are parked in areas with heavy traffic to let the motorists, footpath walkers to take a notice. Though effective, campaigns require a lot of money in order to come off as impressive and attractive. They focus on the satisfaction of the customers rather than their competitors which is why they are at the sharp end of their business.

Dynamic Signage and the software needed.

Dynamic digital signage software is used for control of the network of the digital signage screens. As these software programs are easy to set up, customizable and childishly simple to manage, most businesses are now investing in these digital dynamic software programs. Some of the digital signage solutions are capable of standing alone, can be plugged into the television sets and played where as others are capable of playing customized content including video and audio computer programs. This software is cost efficient, reliable, can be deployed very fast.

These signage software programs are mostly built on the Windows platform and hence do not require any proprietary hardware. They are compatible with almost all the formats such as Flash files, Video, HTML, and Ms Office etc. Hence Dynamic signage is one of the most effective usable media for communication and advertisement. Usable virtually anywhere and for any purpose these digital signage solutions are one of the best new avenues of communication that have opened up with the advent of technology.

LCD Enclosure Global Limited manufacture a wide range of LCD monitor enclosures used in the field for dynamic signage.

Dynamic signage equipment.

Dynamic digital Signage is a widely used medium of communication and advertisement these days and can be mostly seen in the airports, shopping malls, fast foods restaurants, any retail sale points. This medium of advertisement has become the effective where in business owners are recognizing the potential profits and have added them to the business in different ways.

Dynamic Signage has been far more successful in catching the attention of the people than any other traditional methods and is one of the most effective ways of digital advertising. This way of interactive advertising has opened up more dynamic values and has been attracting the attention of the targeted audience continually. In the world of accessible and sustainable technology, people increasingly prefer everything automated and digitized procedures of communication and interaction which can produce quick and effective results. If a retailer installs a stream lined digital menu board, he/she can update his/her content more quickly and effectively without missing any seasonal promotions, adaptations of the offers successfully and amend prices if required.

The fusion of digital software and dynamic signage hardware require a complete understanding of the network and the bandwidth availability for successful and effective deployment. Hardware plays a major role in dynamic signage technology as the software and the content cannot work independently without the medium to display the information.

How dynamic signage is used.

Information is relayed to the customers in real time with the help of Digital advertising solutions which include LCD enclosures and Plasma screens, LCD totems and digital posters. Apart from obvious advertising there are many other functions provided by digital signage, such as displaying the works of art and urgent messages for the members of the community. Using the digital signage technology one can reach out the people in the fastest possible time and without any great effort.

These solutions also help advertisers continue their campaigns for a longer period of time without having to incur additional expenses. There are endless possibilities and opportunities for the use of dynamic digital signage solutions, where one can channelize the entire scope of the medium to use with creativity. The entire versatility and effectiveness of this new medium has opened many avenues for of beat and creative ways of advertising and communication.

Dynamic signage uses.

Uses of these digital signage solutions extend beyond advertising as said before, and they include communications, public announcements, interactive touch screens for directions and navigation, traffic and weather advisories, game scores, news and many such other functions.

LCD Enclosure Global Limited produce a cost effective LCD enclosures range for use in dynamic signage.

Dynamic advertising growth in 2011

Digital signage is the most cost effective way to get a company’s sales message across maximum channels and markets. This digital advertising is not only used for marketing but it is also used for providing customer information which are commonly used in the following areas such as airports, shopping malls, ferry terminals, banking, and train stations. This kind of dynamic advertising can also be called as digital dynamic advertising due to the media content being unique and stored in a digital format.

Dynamic advertising solutions.

It is estimated that digital signage solutions mainly based on micro architecture will mainly aid to stabilize the market that is fragmented through numerous, non standard based platforms by changing the way the customer interact with the digital signs in some environments. This technology is estimated to provide more and more digital advertising operators and the persons who use it find improvements in total cost of ownerships though energy savings.

In order to help these businesses these integrated solutions of signage application and the development has led to the advent of the next generation dynamic advertising program. With the expansion of e-commerce advertising media rich high definition content needs to be delivered that can cater to the high performance and values that networks such as 4g enable. Technological development makes sure that these new dynamic marketing platforms are available on these advanced platforms as well.

Effective dynamic advertising.

Digital signage is considered extremely effective in offering almost all frequent modifications in an advertisement. This makes them one of the prime types of advertising today. Digital signage perfectly offers all the functions of a billboard, advertisement and promotional posters together. The concept of digital signage works on consumer centric type of advertising that has wide focus on consumer behavior. As such, it can tap very effectively into the interests of the audience without having to spend too much time on trial and error.

What will 2012 hold for dynamic advertising?

These recent years have been tremendously challenging for everyone especially for marketing professionals because the marketing budget and rising competition. Digital marketing is one of the best ways to cut down the marketing expenses. Some market research shows that customer value is the key aspect, winning the customers heart is the key, understanding customers and their behaviors concept, innovation, human interactions and so on. Customers will mainly spend their time on internet thus digital media has to permeate the purchase and product markets. Integrated digital media marketing will become more and stronger in the coming years.

LCD Enclosure Global Limited are a premier manufacturer of LCD monitor enclosures that are used in dynamic advertising solutions.

Digital media player – the content storage.

A digital media player is a device which is used for storing and playing digital media files. There are various brands that are made available in the market and selecting the perfect one for use is easy and sometimes important.

What does a digital media player do?

Digital media players come with various features and options that can entertain the user in a variety of ways and also offer him/her the comfort and ease of use. Apart from the basic facility of allowing media transfers from a PC to the player, they also provide facilities such as playlist creation, video players and also a number of other applications. When buying a digital media player, it is important to understand the needs of the user and accordingly research the market for compatibility of costs, needs and usage. Also, some other points may be useful:

• A digital media player should be extremely easy to handle. Finding files, transferring files and other such navigation should be very simple and fast to grasp.
• An online media player installed on the PC adds a great amount of flexibility but there is no mobility of any kind.
• The general interface, buttons and casing of the digital media player must be of requisite strength and quality and must be easy to understand and use.
• Lastly, they should not require excessive maintenance or care and it is always an added bonus if they are usable in different climates and terrain.

Other forms of digital media players include the network media player which is a broad range media player that can play media across a multitude of sources. The various names for these devices include digital media adapter, digital media player, media player and so on. Network media players can download or stream movies, photos and music directly from internet and play them simultaneously across various outlets. A Digital ad player is similar to a network media player and can play ads, media and videos across a number of screens at the same time. Facilities such as remote access and simultaneous and selective content hosting make them extremely convenient. A USB media player uses a usb drive wherein the content on the drive can be played on the screens. On the whole, while digital media players offer solutions for private and individual entertainment, network media players offer a whole host of solutions in terms of mass media marketing in a very easy, fast and cheap manner.

LCD Enclosure Global Limited manufacture a range of digital advertising enclosures as well as a large range of digital media player.

Digital signage hardware trends 2011.

Digital Signage Hardware is basically the equipment that is used in carrying out any form of communication through the use of these cables and displays. The scope of digital signage is now being realized in various markets across the world. From Advisory and communication systems to a new form of out of the box marketing, these signage displays have made their mark in almost every field and continue to spread through other markets. They also include several other forms of displays such as

• Smartphones
• Interactive Screens
• LCD Displays

As such, the industry of the digital signage hardware is seeing a paradigm shift in its size and scope. Because of increased use in schools, colleges and malls, this form of communication offers a varied portfolio of needs and can execute a variety of tasks. Digital signage hardware is basically the end product manifestation of the communication network. As such, any form of media such as video, audio and data can be transmitted over this network.

Digital signage hardware uses.

Based on a common operating platform, this form of communication opens up a versatile method of transmitting and receipt of information and as such can be extremely beneficial. There are different aspects of this digital signage hardware which can be broadly put as:

• Digital Signage Displays: LCD screen, Smart Phones, Interactive tough screen displays and large outdoor boards and screens.
• Hardware: Servers, Mini PCs, signage managers and media transmitters and decoders
• Digital Media Players: Broadcasting equipment, TV and network media players
• Networking Equipment
• Digital Signage Software: Software loaded onto available equipment in order to make it open to the network.

Digital signage hardware basically offers a great platform for digital advertising and creative digital marketing as well. Large screens and boards which capture the attention of people, fused with proper content can make for an extremely lucrative marketing idea. As such, there are several solutions that people can use in order to setup a proper and complete marketing infrastructure. Generally use of large scale LCD displays and outdoor boards are being seen. A newer form of display is the use of HD and 3D screens in order to further accentuate the effectiveness of the marketing plan.

Large scale public information and disbursal systems often find these digital signage hardware tools to be extremely useful as they can be interlinked to co-ordinate and simultaneously send information across several sources at once. The use of digital media player in the network can offer facility of common sound throughout a structure. As such, the benefits of these players can be seen in airports, malls and other such large scale public access areas.

LCD Enclosure Global Limited are a premier manufacturer of LCD enclosures that are used to protect digital signage hardware.

LCD menu board for more efficient customer experience.

An LCD menu board improves the customer experience in any Quick Serve Restaurant that deploys them, resulting in quicker service whilst using the LCD menu board to reduce queue times.

How does an LCD menu board work?

These digital LCD menu board solutions are used to advertise the menu items to customers, using high definition images with bright, clean text that describes the food and the dietary values of each item.

The LCD menu board can be purchased in either USB or network enabled mode, this is basically the ability and convenience of updating the digital advertising content using the internet or by a member of staff. This will depend on the number of LCD menu boards you intend on deploying and how you intend on updating the content on the LCD menu board system within the restaurant.

Compare an LCD menu board to a static menu

The LCD menu board has increased in demand due to the ease of use and the ability to update the content within minutes, rather than incurring huge printing costs. The LCD menu board shows the level of advancement in the quick serve restaurant industry, as previously fast food restaurant owners had been satisfied with the old light box and the printed menus that they displayed, however the challenge is how can a fast food restaurant update their menu and include the dietary values for each product quickly with minimal investment, this is how the LCD menu board has dominated the QSR market and now this is what separates a fast food outlet from a Quick Serve Restaurant, as the QSR will offer a sleeker more professional experience for the consumer, whilst reducing waiting time in line.

The issues with the printed menu is that over time the menu fades and daily specials cannot be easily added unless they are hand written – not very professional. This limits the sales opportunities that the QSR’s have cornered, as they can ad a daily special based on local available produce and put a special up on the LCD menu board in less then 5 minutes.

Customer winning LCD menu board.

The technology used in the LCD menu board displays the highly visual menu promotion, with attractive images of the food, so tempting consumers to make a buying decision, this in turn reduces the wait time as customers in the queue do not have to stare at a menu and try to make out the food offered as the menu is much clearer and allows the consumer to try different food items, rather than stick to the same old menu.

LCD Enclosure Global Ltd specialize in manufacturing digital signage enclosures as well as supplying a wide range of standalone and network enabled LCD menu board solutions.

Double Sided Outdoor Digital Signage Totem

Have you seen the new double sided outdoor digital signage totem, this is the all in one solution equipped with sun bright screens for the ultimate in outdoor digital signage advertising.

What is included in a double sided digital signage totem?

This one of the most common questions, the outdoor digital signage totem is made from steel and finished in a special anti graffiti paint, the enclosure comes complete with 2 screens in a back to back formation that are 1500 cd/m2 and fitted with a network enabled media player so content can be updated remotely. The thermal management of the outdoor digital signage totem is controlled by an air conditioning unit built into the digital totem.

Who uses these outdoor digital signage totem solutions?

Outdoor digital signage totem units are becoming more popular in locations such as in the high street, allowing councils and retails alike to advertise products, events and even product launches. Now if these outdoor digital signage totem solutions are deployed by the council, this is a perfect opportunity for the council to resell advertising spots on the digital signage network that will be set up throughout the town or main shopping area maximizing the number of people who will see the adverts of the retailers.

Outdoor digital signage totem solutions are also used in University and college campuses, to display the activities and any room changes for the students, they can also be used for way finding throughout the campus but these outdoor digital signage totem units are fitted with a touch screen as an integral part of the viewing window.

Installation of an outdoor digital signage totem.

This is simple, as these digital signage totem units are bolted to the floor using threaded rod that are concreted into the ground.

Now this outdoor digital signage totem offers a total solution for any outdoor application, no matter if the location of t. he deployment is in Finland or Texas, USA.

Sizes of available outdoor digital signage totem units.

Outdoor digital signage totem units are available in single sided, but the double sided unit doubled the marketing activity. The sizes of the screens available is 46” and 50”.

LCD Enclosure Global Ltd supply a range of outdoor digital signage solutions including outdoor digital signage totem units.