The iPad increased use for digital signage

The Apple iPad has been growing in use since it’s launch, due to the new iPad these gadgets have been used to display digital signage.

Why use an iPad for digital signage?

Well these gadgets are so sleek and versatile and now business owners are realizing that they can use their iPad to promote their services. For example a plastic surgeon can display some none intrusive procedures on their iPad in the reception area, so clients can see them and have an idea of what you could expect from them.

One high end restaurant uses an iPad to recommend wine to go with their dinner selection, and since the launch of this their sales have increased by 23% on the same period last year.

Ipad and possible problems in public areas

When any high demand product is put into a public area, it results in possible theft or worse still, damage! So if the iPad is to be use in public places, it had to be protected from theft or damage, the most cost effective way it to enclosure the ipad in a steel, ventilated case that is locked with high specification locks.

Now digital signage can be cost effective by putting the ipad into an iEnclosure from LCD Enclosure Global Limited, having successfully won a project for 82 units for a chain of Quick Serve Restaurants, they decided to add the product to their portfolio.

One major factor with the design of the iEnclosure is that it is manufactured from thick steel with a toughened glass viewing window, these were found to be more robust than a product made from Lexan, as when put under the same pressure the Lexan product shattered, also there where difficulties in locking the Lexan unit properly, but not with the steel iEnclosure.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures for protecting outdoor digital signage as well as protecting ipad units when used for digital signage.

LCD Enclosures Global Ltd explain.

Protecting the screen and hardware of an LCD digital signage package with an enclosure, is vital to ensuring its productivity.  Having spent a significant amount on all the components, one accidental incident to the screen can render the whole thing useless.  An LCD enclosure is a specifically designed metal box, with a viewing window which allows digital signage from a media player to be played as; information, data collection or entertainment.

Factory digital signage protection – LCD enclosures.

Most factory floors will run infomercials for its staff, in the forms of productivity targets, data collection statistics or health and safety notices.  All of which can be created as a highly visual animated video format and may also include audio, though this depends on the background noise level.  Clever content development is fundamental to a successful campaign.

LCD enclosures used in car parks, shopping malls and in factories.

LCD enclosures can be supplied in a range of sizes, all of which are measured by taking the measurement of the screen to be installed inside the enclosure – on the diagonal, for example the bottom right hand corner of the screen to the top of the left hand corner gives the size of the screen – not the horizontal measurement from left to right!  The screen is mounted to the back of the LCD enclosures, after the box is installed in situ, i.e. hung from a ceiling mount, fixed to a wall or floor standing.  Installing these LCD enclosures is a relatively simple process and involves drilling into a wall, plugging the hole with suitable rawl plugs and fixing in place with bolts, sometimes it is necessary to use anti-vandal bolts, depending on the location.  Then the screen can be fitted inside the LCD enclosure.  Most modern designs of LCD enclosures feature a removable door, with hinges which can be repositioned; this enables ease of installation of the screen, whilst adding maximum security.  An LCD enclosure comes supplied with weatherproof grommets, through which electrical power cables can be positioned for connection to power.

There are many benefits to installing these LCD enclosures on the shop floor; it keeps workers moral up as they feel they are being kept up to date with information, it acts as a reminder to health and safety issues, helping to reduce accidents and can even display simple information such as the daily menu of the canteen.

LCD Enclosure Global Limited manufacture various protective enclosures including their range of LCD enclosures.

Floorstanding LCD advertising screens – new trend?

There are many suitable locations for a floorstanding LCD Advertising Screen, particularly where the public pass by, like a bus station, shopping mall or sports stadium.  These are appropriate for both indoor and outdoor locations, although there are differences in the models, such as waterproof screens, and thermostatically controlled heating/cooling for extreme variations in temperature. Once set at a suitable temperature, the floorstanding LCD advertising screens will function without overheating or freezing in the excessive heat of the Arizona deserts to the frozen tundra of northern Canada.

Where to use floorstanding LCD advertising screens

These floorstanding LCD Advertising screens can be fixed in place onto a concrete foundation using anti tamper bolts, which provide a base foundation, when these floorstanding LCD advertising screens are put into position. When considering where to place the screen, thought must be given to the angle of the sun during the day, as the screen can be virtually useless in bright sunlight, however this can be overcome by having an anti-reflective screen fitted to the unit or a sheet of tinted screen film to cover the existing viewing window.  This can be retro fitted, if it is found necessary, but it is much better to include one during the purchase of the LCD Advertising screen.

Construction of floorstanding LCD advertising screens.

The steel frame and external panels of floorstanding LCD advertising screens are robust – to a certain extent – where by the hardware is protected from moderate accidental damage, certainly unintentional damage, let’s not claim that it is so robust that for example a car hitting it, will leave no mark!

The content of a floorstanding LCD advertising screen can be displayed at its best, as the visual quality of the screen is 1080p high definition, which really is of exceptional superiority.  Advertisers are clambering to have access to display their clients’ advertisements on such pieces of innovative hardware.  The content can be changed, updated or altered quickly and efficiently due to the accessible media player built within the enclosure.  Alternatively the content can be downloaded via the internet, if the media player is networked.

There are many other options to add-on to an LCD advertising screen, such as a touch screen – for way finding purposes, sound to add another element of the advertising campaign and blue tooth connectivity to pass on advertising or promotional codes to the public who pass with a Bluetooth enabled smart phone.  This pioneering technology just gets better and better.

LCD Enclosure Global Limited provide a wide range of solutions from their LCD enclosure range to floorstanding LCD advertising screens.

Digital advertising signs.

Digital advertising signs can be seen all over the world, but understanding them and their uses apart from advertising is interesting. Digital advertising signs can also provide information too.

What makes digital advertising signs.

This is one of the most common questions asked, “what makes up digital advertising signs?” Well any hardware solution that allows digital content such as images, video and audio to be displayed to potential buyers falls under this category.

There are some basic solutions that are classed as digital advertising signs, these start from businesses using a regular LCD or plasma television with a media player attached through a HDMI lead and the advertising messages are displayed on the TV screen.

The drawback with this digital advertising sign is that it will only work in landscape as a domestic (home use) TV is not designed to work in portrait. Now let us look at the media player – the content will not be as inspiring because it will mostly comprise of some type of presentation templates that have been modified to incorporate the businesses services or products and will not have any Flash content due to the basic nature of the player.

The more advanced digital advertising signs use a network media player that can have the content updated remotely using an internet connection and more often than not the media player is built into the screen, providing a sleek and professional looking solution, with no cables in sight. These media players will also allow Flash content to be played on them, providing the ultimate in digital advertising.

Who uses digital advertising signs.

Any business who needs to advertise their products can use digital advertising signs from large corporate organizations such as Pespi to small mom and pop stores. This is achieved due to the technology used in these digital advertising signs.

Locating digital advertising signs.

Digital advertising signs are mostly located indoors, in reception and meeting areas, through to hair and beauty salons, even automotive stores. Here the organizations products and services are marketed to people whilst they are waiting, this provides a two pronged effect, firstly the ads inform the guest, visitor and customer alike of what the company has to offer, secondly, they work in a way that makes the customer or guest feel they have been entertained and they have been waiting for much less time than they actually have.

What is the cost for digital advertising signs.

There is no typical cost for digital advertising signs, as this is down to the customers unique requirements, they may request the digital advertising signs to be interactive (which adds extra cost), or they may require the digital advertising signs to be networked together throughout a country.

However, a digital poster is an affordable way to start using digital advertising signs, as these can be networked together and a customer can use them in other areas of the business, they can be floor standing digital advertising signs or wall mounted, depending upon the actual application.

As you can see digital advertising signs are extremely flexible and are available from only $599.

LCD Enclosure Global Limited are the worlds leading manufacturer of outdoor digital signage enclosures, using their expertise in the field of supplying and protecting digital advertising signs.

Digital displays.

Digital displays are available in various sizes and used for much more than advertising purposes, these digital displays are used for information updates for passengers and even on campuses.

Digital displays and locations.

Digital displays are the key focus for any advertising and marketing campaign and if these cannot be seen or are damaged, this will result in lost revenue.

Digital advertising solutions include a media player and a digital display, these two components are the most important of any digital signage solution. The media players can either be updated from a USB stick or the more expensive network enabled media player.

Digital displays come in many sizes, the larger the better to provide the maximum impact of any digital signage solution. The main manufacturers of domestic screens also manufacture commercial digital displays such as LG and Samsung, these large digital displays can be seen in airports as these have a longer life span over other screens, when a 24×7 operation is needed.

Digital displays and protection.

Now imagine you have invested heavily into the digital displays and once deployed the screens are damaged either with back weather, such as freezing temperatures, or temperatures that actually cook the screen – the investers will be extremely frustrated.

So the initial installation has to be planned and the location of the digital displays, ensuring that the digital displays are not in direct sunlight at any time of the day, as customers will not stand in direct sun to see the ads, they do not want to get sun stroke!

Now not many investers would be too willing to provide the funds for a project when a location is in a high risk area and the screens would be more than likely subjected to vandalism or possibly theft of the digital displays – here is when a digital signage enclosure is used.

Digital signage enclosure for protecting digital displays

A digital signage enclosure provides all the protection from a vandal and unauthorized access, especially with the uniquely designed door as this is locked with high security locks rather than cam locks our rivals use. These cam locks are easily opened in seconds with basic tools and the digital displays can be damaged or even stolen in a matter of minutes.

The digital signage enclosures provide the correct environment for the digital displays and the media players no matter how hot or cold the external weather is. The digital signage enclosures are equipped with a cooling and heating system that are both controlled with thermostats, so once set the digital signage enclosures can be left to do their job.

Digital displays and the costs.

With digital displays costing as much as US$7,000 per screen, some kind of protection is essential when the digital displays are located outdoors or in high risk areas.

The higher specification of digital displays will cost more but will provide a fantastic window to market the business and its products.

Now you have the basic information for choosing digital displays that will benefit any business and put you at an advantage when competing for business as well as protecting them with a digital signage enclosure.

LCD Enclosure Global Ltd manufacture a range of outdoor digital signage enclosures that are used to protect digital displays outdoors.