Rioters named using outdoor digital signage vans

Outdoor digital signage is being used by a number of police authorities in the UK, to combat the rioters and looters of last week.

Using state of the are digivans, the police are broadcasting images that have caught on CCTV cameras throughout the areas troubled with riots, including Birmingham, London, Manchester and Nottingham.

By placing these outdoor digital signage vans in shopping centers, they are giving the public the opportunity to name the culprits of the devastation, especially when a reward is offered for the conviction of a crime.

Outdoor digital signage vans.

Image courtesy of GLYN KIRK/AFP/Getty Images

Many people have had issues with the policing of the riots, however when a group of several hundred yobs are running through a city, the most effective action is to use technology and with outdoor digital signage being at the forefront this is why it has been used. As you may know most of the UK cities have CCTV and this has been used extensively to name the looters using the outdoor digital signage vans.

Once the police know the names of the looters, they arrest them in the early hours of the morning when they are in less aggressive manner, being waken up with their front door being knocked off its hinges by the police.

These outdoor digital signage vans have certainly opened up eyes that never realized they existed, we all know the digivans for outdoor digital signage at events and sporting venues. Is this a matter of outdoor digital signage working for both the good and the bad?

I think now more organizations will see the benefits of these digivans and how simple outdoor digital signage is achieved.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures, in their range they also offer a riot resistant LCD enclosure for outdoor digital signage hardware.

Display enclosures

Modern forms of advertising, particularly digital display enclosures are prevalent in many structures within the travel industry.

As the travel industry is booming, despite the economic problems, advertising companies are keen to capture the passing trade who are away from their home television sets – where advertising has been a huge source of revenue, however as more people spend time in leisure pursuits, the advertising has to move with them. This is called DOOH – Digital Out Of Home advertising.

One form of showing these advertisement campaigns is through a digital screen within the protection of the display enclosures. These can be easily ceiling mounted, wall hung or floor standing, depending on the traffic of passers by, or queuing customers. Colourful, vibrant and imaginative images flash across the screens enticing customers to purchase their wares.

 Display enclosures.

In airports, train stations, bus terminals and boat embarkation points, foot traffic is greatest and many people will form queues to have their documents checked by officials. This is an ideal opportunity to promote a product, service or special offer, as the customers have little else to distract them. Any number of advertisements can be scheduled within a time period and this has evolved from the traditional static billboard into a digital one. The highly colourful and imaginative intimations capture the publics’ attention and encourage them to read the advertisement whilst rolling script gives descriptive content for the article. This may be updated by way of a hard wired or wireless network, depending on the number of LCD display posters within the terminal building.

Content can be changed, altered or updated at the press of a button and in real time, where appropriate with little interference to the ad campaign, which of course is designed to increase revenue.

LCD Enclosure Global Limited manufacturer a wide range of LCD enclosures that also include display enclosures for use throughout the world.

Floor standing digital signage

Floor standing digital signage comes in different types, from screen size to how content is updated, let us look at what the market offers.

Types of floor standing digital signage solutions

These come in two types the first is the standalone solution that has a built in media player and stores the content (adverts) on a memory card inside the player, the second is the floor standing digital signage hardware that is updated using the intent, initially people think that the jump in technology for a wireless digital signage device is far more costly than it actually is this is why the standalone solution is popular.

However the drawbacks with the USB floor standing digital signage solution is that when new content needs updating you must remember to update the hardware, or the time and effort used creating the adverts is wasted. Now this does not really matter f the content is only going to be updates 3 or 4 times a year, but can become a problem, if the client needs the content updates on a daily basis. This is why the network enabled floor standing digital signage is increasing in popularity as the hardware can be updated with new content with just a few clicks of a mouse.

Screen sizes can vary depending on the technology, however a rule of thumb is that USB solutions are available in sizes 17” to 60” whilst the network enabled solution come in sizes 15” to 75”allowing high definition images and videos to be presented to potential buyers.

The top end floor standing digital signage devices have touch screens, engaging with the customer directly, providing what can feel as a one on one advertising experience.

Security of these free/floor standing digital signage solutions is essential and normally the compartment for the memory card on the USB solutions is lockable with the wireless signage solution having the content secured on a virtual server in the Cloud. The only other security issue is if someone was to try and walk out of a facility with one of these floor standing digital signage devices, however once bolted to the floor these units are there to stay, preventing an opportunist theft.

LCD Enclosure Global Limited provide a wide range of digital signage solutions from outdoor LCD enclosures to floor standing digital signage solutions.

LCD advertising screen for high impact ads

An LCD advertising screen is ideal for providing dynamic, advertising to promote a product or service for a company, but understanding what is available is essential to make the right decision as to when and where to use them.

Let us look at the different types of LCD advertising screen that are available, this will depend on how the customer intends on updating and refreshing content and ranges from a standalone solution to a network enabled LCD advertising screen.

Standalone LCD advertising screen

These LCD advertising screen solutions have a built in media player and can be either wall mounted or floor standing. The content is stored on a memory card that is inserted into the media player, the restriction comes in the capacity of the memory card and when you need to update content someone has to either switch the memory card that has new, fresh content or using a flash drive update the content and over right the previous adverts.

As a side note, most content creators prefer to supply their ads in Flash format, unfortunately a standalone solution will not support flash, however it can be converted into another format the media players will play with very little quality loss, saying that this range of LCD advertising screen is the most cost effective way to dip your toe into digital signage.

Network enabled LCD advertising screen.
This range of hardware has a built in hard drive with a capacity of 160GB and is run on Linux operating system and will display Flash content. An LCD advertising screen can be connected to either a wired Internet connection or using a wireless adapter connecting to the internet using wireless technology.

Both solutions have speakers to audio can be used in the presentations to interact with consumers and potential customers. Another option is to have a section below the screen as a literature storage unit, the literature could be linked to the adverts on the LCD advertising screen and any interested person can take the relevant information away with them, such as a bank promoting a special interest rate for students.

LCD Enclosure Global manufacture a range of protective outdoor LCD enclosures, as well as supplying a wide range of LCD advertising screen solutions.