Digital signage – Is bigger better?

Well only a man would say size matters…however in digital signage it would be pointless and a waste of investment if someone one used small screens to display their digital media. Would this attract attention if you used a small screen where by consumers would have to squint to see the adverts?

Digital Signage solutions

Digital signage solutions vary with screens from 20” to a huge 65” and have a media player that is built in so no need for additional computers, depending on the location will depending on what size screen is required. It is pointless in deploying a 40” screen in a food aisle in a supermarket, here you would expect to see a screen around 10”.

Once the screen has been decided on and the location, you have to consider if you want the screen to carry on marketing your products when your store is closed, this is good if you have a website and can full fill the orders that way, or clients could place the orders online and they could be processed the following morning awaiting for the customer to collect them in the afternoon.

Digital signage is huge in the USA and Australia with Europe coming in close behind, with the digital signage industry developing on a daily basis, making hardware hard to settle on and specify unless you want to use the high end solutions such as CISCO digital signage hardware.

Being a CISCO partner we provide digital signage enclosures for protecting the expensive hardware outdoors, these have been deployed in soccer stadiums throughout Europe as well as in the USA.

Our LCD enclosures provide protection from the climate and vandals, the unique design of our LCD enclosures only allows authorised access unlike our rivals who’s enclosures can be opened with simple tools such as a ruler or screwdriver. The LCD enclosure is a solid solution to withstand sand, water and dust ingress the sealed unit is cooled using a special cooling system that can be set to any temperatures depending upon the location and has a temperature control range of -20 Celsius to 65 Celsius.

LCD Enclosure Global Limited is a leading manufacturer of LCD enclosures as well as other digital signage solutions.

Digital menu board helping Retail Sector.

Customer service facilities within the retail sector would benefit greatly from utilizing a LCD digital menu board, as a customer can select a service, whilst scrolling advertisements can be displaying other products, services or attractive offers or incentives, luring the customer to spend their hard earned dollar.

There is a growing interest in audiovisual communication at the point of sale within retail outlets, promoting particular brands, due no doubt to the technological advances of recent years. With the widespread availability of plasma and LCD screens becoming more cost effective, additional design and content production are more affordable; a variety of reasons that appeal to the retail market. Digital signage can be as simple as an illuminated sign to promote a brand name or service. This is a purely hosted model that involves the principle of a cabled television system, where data files converge, and combining linear broadcast to video on demand. The advantages of the device are that it can distribute attractive content (rich media) in real time and personalized with geographically remote control information, which creates a real interaction with the consumer.

According to Forrester Research, in 2011, 90% of stores in North America should be equipped with such equipment. This is one way to improve the brand image of businesses.

Digital menu board.

An unnamed bank has installed plasma screens in its branches to improve the customer reception and present its financial products, but also to entertain the customer and reduce the sense of frustration in queues. This new medium could introduce a new form of dialogue and interactivity in bank branches, improving the waiting conditions and providing targeted services to the customer in a relevant context in which it will be more receptive.

In this digital age, smart phones are providing another dimension. Being within the vicinity of the digital poster, a smart phone has the ability to pick up on proximity marketing – via Bluetooth technology, which sends messages and offers directly to the customer. This is useful to both banks and other retail outlets, as it is promoting marketing and advertising straight to the recipient. Therefore it can be clearly seen why the market for digital signage is exploding in the U.S. (2.5 billion dollars).

LCD Enclosure Global Limited provide a range of protective LCD enclosures as well as supplying a range of digital menu board solutions.

46” LCD Enclosure – Protecting your digital signage hardware outdoors.

Outdoor digital signage is all about impact, without the dynamic effect digital signage has your advertisement would just be another dull billboard. But to get the marketing message across, businesses are using as big a screen as possible and we have found one of the most common factors with an outdoor digital signage solution is that a 46” display is used. Now there are two options, the first is to buy a commercial, outdoor screen these allow the user to mount the screen in landscape and portrait positions without any protective casing as the TV itself has it’s own casing. Now one draw back is that if you use a media player it will have to be local to the display therefore limiting the locations that an outdoor digital signage could be placed. The other option is to put commercial grade screens into an outdoor digital signage enclosure, this range of 46” LCD enclosure are used throughout the world including America, Australia, Europe and Asia. Each 46” LCD enclosurecomes complete with a cooling system that can be set, so the internal temperature can be controlled in any country. Ensuring the signage hardware that normally consists of a network media player and a commercial screen is kept in the most effective temperature, preventing the hardware overheating.

46″ LCD enclosure.

This range of 46” LCD enclosurecan be mounted any where, providing a network connection no matter if it is wireless or hard wired, this now allows integrators to deploy digital signage in any location irrelevant of the location. The units can be mounted directly to a wall or using the rear mounting pattern mount them to either a floor or ceiling mount that are 600 x 400 VESA compatible. Now anyone from someone wishing to put a display near their swimming pool in their back yard or for someone installing digital signage, a 46” LCD enclosure is here to protect the hardware in any weather, any location providing an all year round solution. These are available in mild steel and powder coated as well as stainless steel for more aggressive areas, as stainless steel is used to combat corrosion in high salt areas, such as near beaches, harbours etc.

We manufacture a range of LCD enclosures that are used throughout the world for protection of delicate electronic hardware in outdoor applications, including the 46″ LCD enclosure.

Outdoor digital signage Dead?

Some people thought a few years ago that outdoor digital signage would fade out and die, but when we look at the market now we see digital advertising in almost every location conceivable.

We know for sure is that outdoor digital signage is not dead, as our range of LCD enclosures have been successfully deployed in locations spanning the world including Australia, America, Canada, Hawaii, Russia, Finland, Sweden and not forgetting numerous countries in Europe.

These protective, outdoor LCD enclosures allow restaurant owners to deploy their adverts and menus outside for a very cost effective price and providing a talking point in the community. They also help in the fact they allow restaurants to comply with a recent bill that states that all food items must display the dietary information for the product.

In the past few months we have successfully shipped floor standing LCD ad players in sizes 42” and 55” that where network enabled to Pakistan and Sierra Leone. The first solution will be used in a tile company to display their unique range of tiles and how easy it is to fit them. The units supplied to Sierra Leone where deployed in the airport to sell products to visitors.

In recent months we have been asked to product a special product dedicated for the outdoor digital signage industry, this uses commercial screens in the portrait position and can be used in climates that range from -20 to 64 Celsius. The outdoor digital signage totem has also been supplied with a touch screen panel making the solution an interactive solution, allowing interaction between the consumer and advertiser.

 Outdoor digital signage.

Also there is the video wall market, this is when thin bezel screens are mounted on a wall in groups, these can be in a 2 x 2 configuration and using the thin bezel displays allows the advertisers to show large ads that appears uninterrupted due to the thin bezel.

What does the future hold? Well we are working on 4 new products that will revolution outdoor digital signage and these will be launched in November 2011, so keep your eyes open as the products will be launched in the digital signage press.

LCD Enclosure Global Limited provide a range of digital signage products from a digital poster to an outdoor digital signage totem. Providing outdoor digital signage solutions at affordable prices.

LCD enclosures security

LCD enclosures are protective enclosure that houses outdoor digital signage hardware. But the issue lies that if unauthorised people access the unit they can steal and damage the hardware, killing the signage solution. One issue customers think is that all LCD enclosures are the same, how very wrong they are! 

One recent customer to LCD Enclosure Global Limited had a requirement for 3 LCD enclosures, these where to be installed in an area that had a high theft and property damage risk, the customer had previously deployed competitors LCD enclosures that had the screens smashed on one occasion and on another all the hardware stolen.

LCD Enclosures Global success.

LCD Enclosure Global Ltd provided their range of anti vandal LCD enclosures and these have stood the test of time, as the advertising solution is still working and in the words of the customer: “the solution LCD Enclosure Global supplied exceeded our expectations.”

Now to build on their success, LCD Enclosure Global are to be stocking their anti vandal LCD enclosures in their distribution centre in New Jersey, USA so that digital signage integrators can have a protective enclosure that also is anti vandal.

These units are equipped with thermostatic cooling and heating systems and depending on the environment air conditioning units are available as an option.

If any business is looking to deploy digital signage hardware outdoors, an LCD enclosure from LCD Enclosures Global Ltd is essential to protect the money invested in the hardware.

LCD Enclosure Global Limited provide a range of outdoor digital signage solutions including outdoor digital signage totem and their vandal resistant LCD enclosures.

LCD Enclosures Global Ltd explain

A protective LCD case is to some a steel box, however to integrators of outdoor digital signage, this is the key to a successful installation and now used on the porch too.

These steel LCD enclosures, house the electronics that are associated with both home outdoor cinemas as well as outdoor digital signage. So that can include a media player, a small form factor computer or even a TV set top box (cable box).

Now due to the cost of these electronics the protective LCD enclosures have to be of a high security, it would be pointless in buying these outdoor TV/LCD cabinets is they could be opened with a simple screwdriver, making the internal hardware attractive to potential thieves.

LCD Enclosures solution.

We manufacture a solution that is locked with high security locks, as most enclosures on the market are designed for out of reach applications including their own so they are fitted with regular cam locks, these can be easily opened with a screwdriver or even a steel ruler! However before deploying LCD enclosures in the Bronx security was a major issue for our partner so we designed an anti vandal solution that was also very secure.

The solution was a selection of outdoor LCD casing that would house either a plasma or LCD screen in outdoor environments when security is a concern.

LCD Enclosures Global Limited are one of the major manufacturers of LCD enclosures, these LCD enclosures are installed throughout the world.