Digital menu board

Digital menu board are set to revolutionize the fast food industry and the way they promote their menu.

Dynamic, digital signage is fast becoming the way to market any business, from the affordable digital poster to the cost effective digital menu board. Using this new technology fast food chains can have consistent content throughout their chain of outlets. But what is behind the driving force for the demand for these units?

No longer will the trip to the burger bar, pizza store or the fish and chip shop be the same, now you will be entertained by high definition images and video that will display the food on offer complete with all the nutrition for each item on the menu. This is due to a global issue classed as obesity and both the UK and USA health departments think that by putting the dietary values on a menu it will put us off buying our favourite food!

Types of digital menu board

There are the standalone units and then there are networkable digital menu board that has a built in hard drive to accommodate the data for the adverts, both units have pluses and minuses, the advantages are as follows:

When updating content over several sites the networkable digital menu board is ideal as all the content can be updated from one central location, whilst the standalone digital menu board has to physically updated using a storage drive.

Fresh content can be changed immediately, so if you discover that your supplier has not delivered the right product, you can switch to whatever product he has supplied, maximising your stock and not missing out on any potential opportunities to sell the menu items.

The minuses have been discussed in the above paragraph with regards the standalone unit needing someone to update them manually, however this is also acceptable for a single location fast food business as there is no major installation costs. The only costs are mounting the digital menu board on the wall or from the ceiling (usually above the counter) so that people can see it while they queue to place their order and making sure there is a power supply within 1 or 2 metres of the location.

LCD Enclosure Global provide their LCD enclosure range of outdoor casing to protect digital signage in all weathers, as well as supplying a range of digital menu board for fast food outlets.

Digital poster for car showrooms.

Sometimes it can be daunting going to a car dealership to look for a new car, not knowing if there have stock of the car you want, if it is available in your choice of colour, even pricing of the car – can you afford it?

But one of the most off putting points is being met with an eager salesperson, who is hungry for that sale, now some car dealerships are investing into digital signage using both static and touch screen solutions, this works well as the salespeople are only used when serious buyers are there.

How does a digital poster help?

This new technology is used to display ads for the vehicles, in video format and high definition images.

So that static digital poster will show the cars in various ranges, from the entry level car through to the prestigious market leader from the automotive manufacturer.

The touch screen digital poster is ideal for displaying all the car range, with additional information such as what optional extras there are per car, so that a customer can create their ideal car and see how much money it is going to cost.
Customers can even select pre-owned cars and see if there is a car that suits their needs at an affordable price.

No longer will customers come to a car showroom and take up valuable time with staff when they have no intention in making a purchase, this is what the digital poster is for.

The screen of the touch screen digital poster is split into segments, each segment could be a particular car, and when you click on it you are then taken to the options, then colour, then gearbox selection. Once the customer is happy with the car and all the options they can see onscreen how much it will cost and then either add more options or reduce some to get to the customers budget, when happy with the solution they can then call over a salesperson to process the purchase.

Similarly the pre-owned vehicles can be listed on a touch screen digital poster, listed under make, then model or the customer could search under price.

All the content can be updated through the USB drive on the media player. Or there are some digital posters that have a hard drive built in allowing the content to be updated from one location across the digital signage network, perfect for a group of car dealerships across several counties or states.

These digital posters that have a hard drive can either connect to a wired data network or a wireless network so the data can be streamed across the internet remotely saving time. This does off set the initial purchase price for the networkable digital poster over the static digital poster.

LCD Enclosure Global are a leading producer of LCD enclosures, as well as these they also supply a range of digital poster that are available in sizes from 20″ to 65″.

Display enclosure – safeguards your investment.

A display enclosure is the perfect choice for the growing outdoor digital signage. They are available in many different designs such as LCD display enclosure, plasma enclosure, etc.

The range of display enclosure is becoming increasingly popular nowadays, because, lots of people are using these displays either in the shopping malls for outdoor digital signage or backyard for watching the game. Another important reason for their popularity is due to the huge fall in price of the TV displays. Normally, the LCD display enclosure is connected with the LCD display. The main purpose of using this enclosure is to protect the LCD from any potential dangers. For example, you can use this display at the waiting area of the doctor.

Display enclosure for year round protection.

Nowadays, LCD display enclosure is not only used in bedrooms, office and front rooms, they are commonly used for branding and advertising purposes as a part of digital signage industry. For this growing new media, outdoor digital signage needs to protect the investment that is the signage hardware. LCD displays are efficient, cost effective and are also an effective method for protecting against all weather conditions. Not only are they waterproof, they also help you to use the standard indoor devices safely in the outdoor locations. The LCD display consists of climate modules, which helps to maintain constant temperature level inside the enclosure.

In order to avoid over heating, cooling fans are equipped with them and you can even use air conditioning units, if you are placing it in extremely hot locations. Another most important protective asset with the LCD display enclosure is the solid construction and durability. Usually, they are manufactured from steel along with shatterproof windows in order to ensure maximum protection and ruggedness.

For the outdoor digital signage, LCD display enclosure offers the most protection, since they are cost effective, robust and durable. Not only are they cost effective but also they offer various protection, such as they extend the life of your digital equipment, prevent failures due to any damages and also you can able to get return on your investment. It also helps to protect against thieves and vandalism. Even most tenacious attempt at vandalism can be withstand by the display and they provide a highly secure barrier against the theft.

LCD Enclosure Global manufactures a range of digital signage display enclosure as well as their LCD enclosures, used by installers throughout the world.

46″ LCD enclosure – The most popular solution.

The most common solution for outdoor digital signage is to put an LCD or plasma screen into a 46” LCD enclosure, these protect the hardware from the weather outdoors as well as any potential vandalism that may occur.

Some ranges of 46″ LCD enclosure that are available are fitted with standard cam locks, the problem with these units is that anyone can overcome these locks with no special tools, even a ruler can be used to open the access door and either steal the display and media player or worse still smash them.

With the high demand for outdoor digital signage being matched with the lower price of the LCD screens this makes the most popular solution a 46” screen, this allows hotels, restaurants and even bars to deploy them outside in the open, hence the reason to protect the investment with a 46″ LCD enclosure.

46″ LCD enclosure.

Manufactured from thick steel, fully welded to provide a sealed, robust unit once locked through special high security locks the 46” LCD enclosure provides the best protection in the field.

The viewing window is supplied with anti scratch coating as well as anti reflective coatings depending on the application and location of the installation. This ensures the internal hardware does not overheat from the baking sun directly on the viewing window.

LCD Enclosure Global offer a 46″ LCD enclosure that can be mounted in either portrait or landscape orientation using the rear VESA pattern on the rear of the enclosure, it is the standard 600 x 400. When fitted with special anti theft bolts the enclosure can not be removed without grinding the bracket from the wall.

Let us look at the next 12 months and see what else is available for outdoor digital signage.

LCD Enclosure Global offer a range of digital menu boards as well as their popular LCD enclosure range of products.