Outdoor digital signage needs fresh content to survive.

No mater if you are using an outdoor digital signage network or just a single digital poster, these units all have one common component built into the heart of the media player – an atomic clock.

An atom clock is an electronic device that synchronises itself throughout the world, each computer has a type of atomic clock, ever wondered how the computer mains the correct time? This is due to the clock confirming the correct time with a central clock online, so any device that has the capability of going online has the capability of maintaining a timeline.

Why is this so important in outdoor digital signage?

Well in outdoor digital signage timing is everything, imagine you had a product and wanted to get it out to the masses before your competition, what would happen if you launched it locally, then spread the launches over the globe? It is certain one of your competitors would see the demand and try and launch their own press release, causing yours to fail.

Product launch.

So if you have a new product or service that needs publicising and you are using your own outdoor digital signage network you can set a time and date when the launch will take place and simultaneously the dynamic adverts will go live so everyone is aware of your launch.

New special deals.

When ever you have surplus stock you can hit the button on the update software and launch a new deal of the day throughout the network of signs, this will certainly increase the awareness of the products availability to your consumers.

An atomic clock forms part of the media player,  so even a digital poster can be updated through a wireless connection and scheduled to power on and off at set times, all controlled by the inbuilt clock.

Understanding how either an indoor or outdoor digital signage system works will be essential in the coming years as more and more organizations are investing in some form of digital signage hardware to promote their products.

LCD Enclosure Global – anything else is a compromise.

LCD Enclosure Global specialise in outdoor digital signage protection with their LCD enclosure range that is supplied throughout the world.

Outdoor Digital Signage using dayparting.

Hotels, individual retailers, malls and many other places are often part of the digital signage networks and have found a common feature: demographic data and or changing customer wishes throughout the day. The savvy marketers can take advantage of the ease with which outdoor digital signage messaging can be changed and programmed to adapt these messages to different demographic groups that roam their locations throughout the day.

The concept is known as “day parting” something that TV programmers have been doing for decades. This valuable tool has only recently become available to outdoor digital signage and advertising professionals.

Perhaps an example best illustrates the concept behind dayparting. Imagine the busy lobby of the hotel catering to business travelers. Near the elevator digital signage keeps guests informed of hotel amenities and services. A smart buisness or company can take this opportunity to advertise the tempting breakfast menu using dayparting.

As the day progresses when businessmen leave for appointments, the signs display what office supplies are available from the hotel’s business center. Then the lunch time messaging is intermingled with the outdoor digital signage pages that promote hotel amenities.

As the evening approaches, the advertising message changes again to promote the hall or bar of the hotel. Dayparting can be used in a similar fashion in a retail store to appeal to different groups of buyers to read carefully the corridors at different times of day.

Outdoor digital Signage opens this approach to vendors. Before outdoor digital signage, the exchange of messages through the day was awkward at best and impractical at worst. Printed posters and signs – prone to rip and tears would have to physically be swapped out several times a day to accomplish the same kind of result.

Outdoor digital signage – profiting from dayparting.

The splitting of the day in to marketable sections is very lucrative and is being used in many outdoor digital signage applications too, such as in malls, retail stores and a new emerging sector for outdoor digital signage applications: transportation. Consider how the mall traffic changes throughout the day.

Even before the retail stores are open, many malls serve as track and community center for retirees to get their morning walk in before you start your day. As stores open your weekdays, buyers are more likely to be adults, many of whom do not work or are after getting an early start. As the day moves on to the afternoon, teenagers begin to appear when school closes. In the evenings, visitors to the mall are more likely to be people returning home from work or visiting after dinner.

How could they possibly expect sellers to tap into marketing opportunities for population-specific statistics, printed signs in this case? “Conversely, how could they possibly ignore the chance to cash in on dayparting their messaging to match the shifting demographics of mall visitors throughout the day?

Many outdoor digital signage hardware solutions come with software that makes provision for matching messages to the changing demographic audiences a breeze. Doing so gives marketers and advertisers out-of-home opportunity to tap into dayparting to increase sales opportunities and to better meet the information needs of their audiences.

Too often, people tend to look to the future weighed down by the past. While previous experience can be a good teacher, should not blind one to the opportunities arising from new approaches. Dayparting is one of many powerful opportunities presented by outdoor digital signage, and are there to be grasped to take advantage of there potential.

LCD Enclosure Global offer a range of protective outdoor digital signage cases, these LCD enclosures are supplied throughout the world.

Digital menu board the simple solution.

A digital menu board is more than just a way to promote a menu, these dynamic advertising panels are much more, discover how simple indoor digital signage is using a digital menu boards.

Brief overview of a digital menu board.

Let us initially look at the hardware, in each solution is a screen or display this can be from any manufacturer, however we have found that HD LG commercial screens work best, producing the most life like images possible.

Then built into the screen at the back is a media player, these range in price according to the technology within the player, so let us look what you can get for your money.

Budget entry digital menu board.

These dynamic advertising boards have a media player that will show the content that is stored on an internal memory card, for updates you have to visit each location to perform any updates for new content or media.

Business Class digital menu board.

The digital menu board is a totally unique innovation to the digital signage market, as these units have a built in media player that stores the data on a hard drive, this has two main advantages:

1. You can upload much more advertising content than the memory card solution, so it does not limit what format you use to get the ad campaign you dreamed of.
2. The content can be updated through either a wired network or a wireless network, eliminating the hassle of visiting each site just to insert the Flash drive in the player to do the updates.

However there is a price difference and it usually isn’t that much for the much higher specified solution, with more and more business people seeing the benefit of digital signage they are investing in indoor digital signage before venturing into the world of outdoor digital signage.

How they can help improve your companies brand awareness.

All businesses have a brand or product they want to promote, and this is one of the most affordable ways possible.

Using basic templates that can be freely found online, you can create a marketing campaign that will pull paying customers into your business. There are several options in how you display your ads, you can zone the screen, so for one example splitting the screen into 3 sections, 2 that run in landscape mode and the other in portrait, not in the slightly larger portrait zone you could have a video looped to run and promote you most popular product, then in the small two zones, you could have static images that change to another product every 30 seconds, then in the third zone you may wish to display the weather using RSS feeds.

Obviously, the video will catch the attention of passing prospects, and then when they start to watch the promotion they will see the changing images for the other products you offer. This can increase sales in your main product line as well as bring the other products to light for your customers.

The digital menu board was initially designed to display menus in fast food restaurants and the dietary information that is demanded by the US government, now these are being used in hair salons to automotive stores to show the products at their best on screens as large as 65”.

LCD Enclosure Global supply a range of digital posters and a wide range of digital menu board for indoor digital signage solutions as well as manufacturing their own LCD enclosures.

Choose the right equipment for digital signage

In 1989, my colleagues and I made our debut into the world of information technology. The choice of manufacturers was not as wide as it is today. But already we can identify some trends in the quality of facilities and guarantees available, which I think is the key to success in IT.

In recent years I have had the opportunity to meet several equipment manufacturers of LCD and plasma displays and several systems integrators. And today we are able to better advise our clients when it comes time to choose digital signage displays or monitors or display readers.

Yes, I mentioned “monitors! The display screens are not effective monitors and televisions, contrary to popular belief. Some manufacturers now offer televisions, monitors and even a hybrid version. However, we must take account of warranties for different products.

TVs used in digital signage and waranty.

A television purchased at the retailer’s outlet is normally guaranteed for 1 year in store for home use. If you use the same screen for commercial use, such as showing ads in your real estate office, the TV may be only guaranteed for 3 months. Moreover, these screens are not designed to operate 7 days / 24 hours.

The cons, a professional grade monitor is guaranteed for 3 years and is available in case of failure and is designed to run 7 days / 24 hours. You can buy these monitors through specialized firms that typically offer a service locally at low cost.

There are several digital signage display technologies. The most popular are the LCD and plasma displays . Because they have a longer lifespan, LCD screens are more common.

But as for using these displays outside, that is another matter, as they need protecting from the weather and other potential dangers, such as vandlism. This is when an LCD enclosure comes into place and willl safeguard any screen when used outdoors, it could be for digital signage or just in your backyard or patio so you can watch the game.

LCD Enclosure Global offer a range of outdoor digital signage hardware as well as their range of LCD enclosures, these protect screens from 17″ up to 80″.

Digital signage mistakes.

Implement a digital signage network can be a difficult task that requires attention to marketing, psychology and logistics. Many companies and organizations have invested in technology only to fail in implementing their networks successfully. Because the sample and software represent a significant investment, such failure is difficult to justify. Usually, the application fails as a result of errors that are easily preventable if identified early. In this article we will describe four common mistakes made when implementing digital signature.

Error 1: Not having a goal

It’s easy to get excited about the opportunity presented by digital signal. You can place your ad in front of their audiences in creative ways that encourage them to participate. You can deliver marketing messages based on gender, age and other demographics that are evident when customers interact with their shows. Indeed, the flexibility you have with your digital signage network is amazing. However, without a goal, it is impossible to develop reasonable expectations.

Identify the purpose of the network. Should increase sales of a particular product line? If you run a certain level of traffic to a predetermined area? You need to plan your objective to monitor the effectiveness of the screens.

Error 2: No compelling content

While bombarding customers with ads used to work well, is no longer effective. The public does not want to endure a barrage of marketing. Digital communication is a perfect platform for the delivery of relevant content that engages your audience. For example, a grocery store can be used to transmit digital ads cooking segments 5-minutes in the area of products. Your network can even be used to display the news all day, to attract the attention of their customers and forcing them to stay (even during commercial breaks short fragments).

Mistake 3: Lack of budget

Often, organizations make the mistake of not allocating a budget for your digital signage network. Or, they attach so little to the effectiveness of your network is hindered. When you invest in a digital signage, you must have the budget to support the purchase of a software robust, elegant and shows the drivers that offer great flexibility. inexpensive tools can prevent the delivery of compelling messages to customers. Moreover, cheap tools can inhibit their ability to monitor the effectiveness of their advertising and content.

Mistake 4: No installation planning

If you forget to plan the installation of your network, you can run into space limitations, the glare of the sun (when the sample is placed near the windows) and other problems. The lack of planning in this area also reflects the absence of an objective (error 1) in the organization. After all, the placement of the screens (especially in large installations) can play an important role in targeting your audience correctly.

Planning Ahead for Success with digital signage

The mistakes that most businesses make when deploying the digital signage network can be avoided. Identify the purpose of their early shows. In this way, you can create expectations that are easy to track and measure. Then a plan of content delivery system that transmits messages no compelling marketing. If you do, keep your audience and make them more receptive to advertising. In addition, allocate sufficient budget to invest in a robust system that allows flexibility in programming and implementation. Finally, the plan every detail of the installation process in advance. Use the tips in this article to avoid making costly mistakes that can affect the performance of your network.

LCD Enclosure Global supply a range of outdoor digital signage solutions as wella s manufacturing their range of LCD enclosures that protect digital signage hardware.

Price of outdoor digital signage.

A good sign of quality says a lot about your company, in most cases, the sign announces more about your company to potential customers than any other form of advertising. Not only that, but the sign you choose to represent your company will most likely be the first customer contact with your business.

Bespoke outdoor digital signage includes signs that are built from scratch to suit a specific requirement presented by a client or a specific project, these signs are not part of the pre-designed elementary units available. Because of this, customers have completely control over the shape, design and material that is an advert for any company. Before deciding on how much to invest in your sign, consider the pros and cons of the following signs customized.

Benefits of Custom-Made outdoor digital signage

One of the benefits of outdoor digital signage as is its unique look. By definition, a solution offers complete freedom as to how it looks. Nothing is impossible or too outrageous for this type of system.

In addition, these signs offer unlimited design possibilities. Because the signs as you create from scratch, offering unlimited flexibility. For the right price, any configuration of distinct signs can be achieved.

Disadvantages of Custom-Made outdoor digital signage

A disadvantage of signaling the measure may have a relatively high production cost. Since it was built from scratch, do not have the benefits of bulk production of low cost.

In addition, this type of advertising requires relatively long production and assembly time, since each project is unique and requires an innovative approach. Not only that, but sometimes special tools or mechanisms are needed to assemble the sign. The delivery time for custom signage is also slow, as each project requires unique resources that are not normally in stock. Slower shipping methods are necessary as removing the sign space is often not effective.

Time is a factor not only in production but also in the possibility of renovation. This means that the updating of the signaling action is slow and requires a professional.

Despite some drawbacks, signaling the measure is a viable place to advertise your company. The time and money required for custom-made signs are best suited for big-budget projects that require a unique configuration and design. If all else fails, it is best to choose a pre-designed sign and go from there. In any case, make sure your company is being seen with a sign that your company meets the tastes and budgets

LCD Enclosures Global manufacture a range of LCD enclosures that protect outdoor digital signage from the climate and the potential risk of vandalism.

Digital signage not just to impress.

Wake up with “Digital Signage” in addition to your customers’ curiosity for your products and services. For everything that lives moves that lives is interesting and what’s interesting, is taken from your customers under the microscope.

If you provide people with information at the moment that they are about to make a purchase decision, the decision is made and they become buyers.

Digital Signage is a modern visual information system with active content, which out perfoms all of the print media. The content for your own sales program can be compiled manually or by using a software program.  The digital signage display is perfect for providing current up to the minute information and can even be used outdoors when put inside an LCD enclosure.

Point of Interest – Point of Sale

The direct contact between brand and consumer.
You can use Digital Signage to sell and promote specials to customers in the hotel lobby, in fitness centers, car dealerships, pharmacies, doctors’ offices and elevators, at fairs, in restaurants and bars, visitor-welcoming foyers of spa reception or before seminar rooms provide you with important information.

You can also use the digital signage for advertising in supermarkets, shopping centers and boutiques. Or from travel agencies to promote special offers and currency rates. At airports and train stations for information exchange.

Advantages of digital signage:

Your content can be input via free software
Your information will be transmitted in real time
You can link together multiple communication channels
A variety of options for displaying animations, pictures, videos
You can manage your content worldwide via the Internet
The visual system can specifically target your audience

We provide you with the powerful and complete solutions from hardware and software that are tailored to your needs. While this is geared mainly for playing audio, video and image files and information in text form, can be viewed when using the touch-screen menus and frames and for outdoor digital signage we manufacturer a range of LCD enclosures.

It does not matter whether you are installing a single display or multiple digital signage displays. The easy of use  software gives you a fast, effective way to directly address your customers or target audience. No matter where you are located in the world you just update your content.

LCD Enclosures Global provide outdoor digital signage and other digital signage solutions as well as manufacturing their range of LCD enclosures.

LCD Enclosures Global explain…

If you are involved with OOH (Out Of Home Advertising) and install or use the internal digital signage, you have to consider the boom of the outdoor digital signage industry.

The obvious differences are that one is inside, such as shopping and one is outdoors. But the real benefit for outdoor digital advertising is that it is your sales message 24 hours, normally shoppers are oblivious of static posters hence the reason the digital solution is so popular, delivering dynamic content, every minute of the day.

Think for a minute, you get 100 viewings of the ads every hour and for a total of 10 hours compared with 75 viewings of a sign that operates 24 hours a day, you get an extra 800 viewings per day. 5,600 viewings per week, 22,400 more than the mall each month, what will this do for your product range?

When planning systems, outdoor digital signage, there are usually two solutions to consider, the main choice is to use LCD enclosures, these are dedicated to providing  vandal-proof solutions, which has an integrated media player integrated or use standard off the shelf screen or display, connected to a digital media player.

There are benefits to using these solutions, both to provide appropriate solutions IP65 (waterproof protection) or NEMA 4X standards (the U.S. Standard Industrial Protection), necessary when the digital signage hardware which is located outdoors.

LCD Enclosures.

However, the main difference is that a dedicated waterproof TV is too costly, costing five times more than a standard LCD screen, this is what makes most projects outside the planning stage. But housing a standard LCD display and media player in waterproof LCD enclosures, gives a significant cost savings on the price of a waterproof TV, which makes the outdoor digital signage solution more cost-effective.

The way the LCD enclosures are cooled is very similar to the cooling and air conditioning of a computer enclosure that is on a factory floor, the cooling system replaces the internal hot air with clean cool air, making sure the LCD screen is att he right temperature in the enclosed, sealed LCD enclosures.  The cooling system on the casing can be fitted with a filter for high dust areas, these filters can filter out dust particles out of the air and stop then damaging the hardware inside the LCD enclosures.

With the great opportunity to increase brand awareness, digital signage outdoor is growing at an alarming rate, even in a recession and all businesses need to increase brand awareness or product and make sales. This is one of the reasons why digital signage is as successful as the return on investment is rapid.

To summarize, if you are planning to install outdoor digital signage, the choice will be fund driven, however, if you have an unlimited budget to use, go and buy a sunbright waterproof TV, but the most affrodable solution will be to purchase a LCD screen or standard plasma, a media player and LCD or plasma box to house all the electronics and save you thousands of dollars.

In the current financial market, many companies are taking the corporate line that gets the best prices on business, where it has no effect on quality.

LCD Enclosures Global are the leading manufacturers of LCD enclosures – anything else is a compromise.

Digital Signage- a futuristic way of advertising!

With the technological advances in all areas of business, advertisers, publishers and entrepreneurs are looking for new, attention grabbing, cost effective means to advertise their products and attract the attention of customers. Digital Signage facilitates this unique attention grabbing ad is very successful. These ads can be displayed on digital displays, including plasma televisions, electronic billboards, projection screens, or other new forms of digital presentation such as organic light emitting diode (OLED) displays that are cheaper than the screen liquid crystal display (LCD). These displays can be remotely controlled by the administrator with a computer and an Internet connection. The content displayed on these ranges of text to display full-motion video, with or without audio enhancement and usually the digital signage hardware is protected with an LCD enclosure.

In this new form of digital signage advertising, it is very important that your ad will capture the idea of the product and the buyer’s interest, without giving too much information at once. Advertisers want their ads on digital signage systems to be clear and crisp and a professional digital signage advertising agency can help advertisers create ads with custom digital campaigns, which ultimately captivated the members of the market for the product companys or service.

Digital signage used to create impact adverts.

This new technology is gaining much support and stirring interest among prospective customers. To make things more interesting, touch screen boards advertising have been in use. Recently, Richard Branson, CEO of the Virgin brand Companys announced its plan to introduce these tourist tips touch screen advertising in many popular places in the world such as New Yorks Times Square and in other places such as London, Paris, Beijing, The Los Angeles, New Delhi, and hundreds of other strategic locations.

These screens use digital signage advertising that users can play an advertisement for a product with your finger and immediately get more information about the brand and the product, including product features, price and where it is available for purchase and so on.

But if the hardware is located outdoors (and many are), the digital signage hardware has to be housed in an LCD enclosure, these are special casings that protect from the theives and the climate all through the year.

LCD Enclosure Global are the leading manufacturers of a range of LCD enclosure, used outdoors throughout the world, protecting the digital signage hardware.

LCD Enclosure Global explain.

LCD screens now play an important roll in our every day lives, whether we notice them or not.  We pass them by on a daily basis on our way to work – on the road side, whilst shopping – at the point of sale, or even in the doctor’s office – a touch screen and interactive monitor for the checking in procedure.

Many advertising companies are choosing to locate these digital posters externally of a building, where passing trade will notice the dynamic images promoting products and merchandise.  No opportunity is missed, as each and every person is a potential customer.  However, these screens, whilst a valuable sales asset, can be a substantial outlay, so any possible prospect for damage must be eliminated.

LCD enclosure – The secure option.

A secure outer case, made from a metal, be it either mild steel then powder coated or for extremes, like coastal positions, a stainless steel LCD enclosure.  These are fitted with anti theft and anti tamper bolts, so once fixed in place are virtually impossible to destruct, however they are removable with this correct tools should the LCD enclosure need repositioning.  Guarding is a must, as some of the industrial large screen TV’s are very expensive, so replacing them is out of the question.  Many insurance companies are refusing to insure against damage or theft if the screen is not protected.

Not only is sheltering digital flat screens from the weather important, but also considering the temperature is another.  Varying degrees, from the desert heats of Arizona to the freezing sub zero of Alaska, and those states in between which have both, need addressing.  A thermostatically controlled heater or cooler – or a combined unit will deal with most situations.  The electronic parts within the plasma or LCD screens may freeze due to air moisture turning to ice crystals, so ensuring the temperature is controlled by a thermostat, which starts accurately, is essential.  Similarly, one which controls the heat either created by weather temperatures or by the electronic parts inside the digital display or monitor will avoid overheating whilst being shielded from external forces of harm.

It is possible to enclose a digital screen or VDU, for example in a fish factory or dairy, where it is situated in a total wash down area.  Obviously computers, electrics and water do not mix!, but by enclosing the hardware, water jets can be used effectively without harming the computers or screens.  There are many applications where steel enclosures are suitable protection and at a fraction of the combined initial outlay for the hardware and software and potential down time affecting the data capture of production line statistics, is a considerable and worthwhile investment.

For other extreme conditions, an LCD enclosure made from stainless grade steel is a worthy option.  It will guard against; chemicals, sand, rust and the salt of the sea, to name but a few, as the material will not degrade and offer optimum protection.  Whilst this option is not painted, the alternative mild steel unit can be powder coated to give both a protective finish and compatible company image, as some customers request corporate colours.

LCD Enclosure Global are the leading manufacturer of a range of LCD enclosure, these are used to prtoect TVs throughout the world.