LCD Enclosure – Mobile Digital Signage

Mobile digital signage is a sector within outdoor digital signage that is booming, so much so some companies are installing an LCD enclosure on the sides of delivery trucks.

LCD enclosure – Ultimate Protection.

With more and more organisations realising that they have valuable advertising real estate on their company vehicles, they are starting to cash in on prime real estate, by integrating outdoor digital signage into their vehicles, so that when the delivery truck is in traffic, pedestrians on the sidewalk can see from both sides of the vehicle the advertisements, this is an ideal marketing plan when there is a traffic jam, as more and more people will take note of the dynamic advertising campaigns.

But there is one large problem and that is the LCD and plasma screens, need protecting, not only from the weather, dust and other vehicles but also form pedestrians, just imagine the injure a pedestrian would receive if they walked out on a truck and accidentally collided with the LCD screen, they could be disfigured for life.

Hence the reason that one company is investing in a range of LCD enclosure, these protective TV housings offer all the protection needed to work efficiently whilst helping the company earn a residual income from the advertising displayed on the television screens.

The reason they chose LCD enclosures, is that almost any manufacturer of TV screen would fit a set range of enclosures, making the deployment very affordable allowing the audio visual department to purchase low cost domestic televisions that are designed for the home.

These LCD enclosures attach to the delivery vehicles sides with all the cables including power and internet are fed, the internet is supplied through the 3G connection and GPS system inside the vehicle so updates can be scheduled, or done on the fly from the central office or even using GPS, so geographical targeted advertising for restaurant and hotels are displayed in local areas.

LCD Enclosure Global – experts in outdoor digital signage.

Outdoor digital signage – security tips.

Outdoor digital signage signage is rapidly changing into the main solution in the in the open marketing industry. LCD Televisions that are employed for outside digital advertising are now getting fitted in most retail locations, in car lots for the shopping centers and malls, to ferry ports.

One of the main forces for the occurence of dynamic outdoor marketing performance is that it is the top rated technique for influencing clients buying selections over digital signage that is deployed in inside sites.

Like any project, an outdoor digital signage venture has to be planned and pre-planning is important. From the spot were the signage is fitted, if the display is not observed it will touch the project from day one.

Subsequent, you have to consider the environment, as in the open digital advertising is being rolled out into areas from Paris in Europe to Texas in America, so as you can appreciate, each situation has unique standards for safety from the damp weather of Europe to the high temperature of Texas, now let us look at other facets of the outdoor digital marketing project, so you can get it right straight off the bat.

Outdoor digital signage – potential issues.

Climate – When setting up and fitting outside digital signage, each site is specific, so you have to evaluate what protection your devices needs, so you have to think about a weatherproof LCD enclosure as these protect the inner devices from snow to rain. These television casings transform a common LCD screen into a weatherproof outdoor LCD.

Dust and sand – now these can lead to all types of trouble to the inner hardware, harzardous particles such as sand can cause the hardware or equipment to overheat and fail. So if the LCD enclosure does not have a filter installed that can be cleaned regularly you may have a possible issue as these risky particles can cause the filter to clog and over a short period of time killing the hardware.

Due to the international market, an LCD enclosure has to be fitted with some kind of thermal management solution, as the conditions in summer are fairly various from the climate in winter. The best choice is an LCD enclosure that is fitted with thermal controllers including air conditioning units and heaters for the winter, these deliver a solution that will cover a climate range from -30 to 150 Fahrenheit.

Power of the Sun – this is one element constantly overlooked when fitting outdoor digital marketing. The sun due to its strength can make the image look unclear and tough to see, the sun can also cause the TV to overheat and in the end fail. So the TVs sets need to be of either sun bright or at the very least have a high screen brightness.

Vandalism defense – Vandalism is accountable for 23% of out of doors electronic marketing projects failing, to avoid this many contractors look to fit or deploy an outdoor LCD enclosure that is made from steel.

LCD Enclosure Global provide outdoor digital signage enclosures that are the ultimate in outdoor security.

Outdoor Digital Signage Protection.

When LCD and plasma TVs are employed outdoor in the open, employed for out-of-doors dynamic advertising, passenger information or just for entertainment, frequently in an outdoor LCD enclosure, some monitors are left vulnerable

Sunlight creates many challenges, each being related to the varying radiation emitted from it. The 3 sorts of radiation that is present in sunlight is visible light, ultra violet and infra red and all produce problems with outdoor televisions.

Outdoor Digital Signage

The most comon we see is visable light, the extreme, bright light over powers the backlight of the TV, making the monitor appear washed out, with low contract and low quality makes the TV hard to see even in high light setting.

High brightness monitors are being deployed to make certain that outdoor tv’s are still readable – immaterial of the lighting condition. To do this they either use high power backlights that are in surplus of three times the standard Industrial grade display, alternatively transflective technology that utilizes the sunlights own light to strengthen the picture. Both work well but the first solution uses more power and is less green.

With the sun, heat is produced and causes issues with outdoor Monitors. Infra red radiation is the heat we get from the sun, this heat causes heat built up adding to the heat produced by the display.

So how do you counteract the issue of excessive heat build up made by the sun? An out-of-doors LCD case with the best thermal management system, it is paramount that the cooling system is controlled automatically by thermostats.

Ultra violet radiation is the very last problem for outdoor screens. Ultra violet radiation will discolour a monitor when the sun is in the direct path of the screen causing the tv to go either yellow or grey, the perfect solution is to have a special tint on the front of the window and to make sure the screen is not too near the front window as this will trap hot air and will cause pixels to fail.

Outdoor digital signage is huge and constantly growing, without protection the hardware is susceptible to failure due to the potential damage the sun can do to the outdoor digital signage hardware.

LCD Enclosure Global manufacture a range of outdoor digital signage enclosures, that are used to protect outdoor digital signage hardware.

Monitor Enclosures – Not Just For Factory’s

LCD or monitor enclosures are increasingly being deployed in factories to protect the valuable and vulnerable LCD monitors in hostile areas were dust, fluid and hazards such a fork trucks are present, but now they are also being deployed outdoors.

Protective housings are known in factories as a monitor enclosure, as they enclosure the monitor that displays the data from the production line, this does stem from the days gone by when CRT monitors were used on factory floors, however with the technology advancement LCD displays have replaced the old CRT monitor.

Now people occasionally refer to a television in their back yard, this is due to the low cost of an LCD screen that would normally be used within the home and by using  monitor enclosures allows a standard LCD television to be used outside, opening up the opportunity to entertain outdoors even throughout the winter.

Monitor enclosures.

With screens costing in the region of $700 they need some type of outdoor protection that will be secure enough without being over priced. It is not cost effective if the solution is twice the price of the TV, as most home users will not invest in an outdoor TV and this will limit the quality time spent with the family outdoors.

Now there are some differences between an outdoor digital signage enclosure and an outdoor TV enclosure, but let us look at the similarities first.

Similarities between outdoor digital signage and a TV in your backyard.

In both applications, the screen has to be seen, so ideally an anti reflective viewing window is needed this is perfect as it will cut down on reflections during sunny or bright days, then the protective LCD housing has to be adequately ventilated otherwise the hardware inside will overheat causing the screen and other devices to fail.

Is your backyard secure?

Security is the next issue to look at, is the home in a high risk area? Is the garden easily entered by anyone? If it is security has to be high up on your priorities otherwise when you next go outside to view the TV with family and friends it might not be there.

There are a number of ways to secure an enclosure, however the most cost effective is to use special anti tamper fastenings, these fasteners need a special tool to loosen or tighten them up without it they cannot be removed.

So no matter if you installing an LCD monitor in a factory or in your backyard, check out the points above to make sure that your time and investment is not wasted on a product that is not fit for its use, this way you can make an informed decision on what product to buy to protect your screen.

One thing is for sure, anyone who puts a television outdoors or in hazards areas such as in a factory or on train station platform without protection is asking for trouble and they have to consider monitor enclosures to protect their hardware and investment.

LCD Enclosure Global manufacturer a range of monitor enclosures for both factory and outdoor digital signage protection.

A digital Poster Used To Announce Father Christmas

Many department stores are gearing up to the most profitable and demanding time of the year, with Christmas being a few weeks away some stores are using digital posters to announce Father Christmas, learn how this is being done.

A 32 inch digital poster is being deployed near elevators, so parents with small children in push chairs see the promotion for Santa, this uses the clock inside the unit to inform visitors how long it will be before the “big man” is here and where to find him, highlighting the floor and location on the floor in the form of an image of the area.

Pricing and probable gifts are displayed, so parents can see if the donation is worth it, meaning that the children get a quality product at an affordable price, not a product that will fall apart 2 minutes out of the store.

Digital poster.

Once deployed, the content on these digital posters can be updated by the Audio-Visual administrator using a USB drive and only takes a few minutes.

One of the advantages of this type of advertising is that it will pay for itself very quickly and the unit can be used at the end of December to advertising the January Sales, increasing revenue.

During the build up to the Sales, the marketing department can create the content that is needed to sell the most profitable products; this can include the “activity day vouchers”, such as the Drive a Porsche these are said to be the most profitable as only a small number are ever redeemed.

A digital poster is a small tool of the advertiser now a days, these allows promotions to be set up quickly and when the stock is gone, they can be removed as quick as they were deployed.  The flexibility of the ads is also a winning point, as Flash technology can be used in the ads, just be adding a Flash converter to the memory card, allowing the business to have even more engaging promotional material than its competitors and resulting in higher revenue streams for the sale items.

A ticker at the bottom of the screen can inform shoppers of the weather, news bulletins and even meal deals for the onsite restaurant.

Most forms of digital signage are eye popping and can when done correctly stop shoppers in their tracks with the unique content, what else can we expect from the digital signage industry over the next 12 months, well we will have to wait and see.

This range of digital poster are quite varied from 20″ up to and including 80 inches and very versatile, a digital poster can be used in restaurants to display the new dietry data required by law.

LCD Enclosure Global – everything from a LCD enclosure to a digital poster.

LCD Enclosure Global explains:

An LCD enclosure is a versatile piece of equipment and some times come into its own when it is used for touch screen applications.

A touch screen kiosk is ideal for outdoor digital signage, it gets prospects to engage and interact with the advertising media on the screen through the touch panel and however there are occasions when a kiosk cannot be used, this can down to the foot print of the unit or actual position where it is to be located.

When a kiosk cannot be used, the only option is to use an LCD enclosure, these will accommodate all the equipment that would be stored in the kiosk, but instead of being in the centre or to the side of a room, these housings can be deployed either directly to walls or on pole mounts that bolt to the floor, maximising floor space.

LCD Enclosure.

The LCD enclosure can be fitted with Sound Audio Wave (SAW) technology or Resistive touch panel, making the LCD enclosure an interactive unit, these units can help reduce deployment and installation costs, allowing the hardware to be located in any situation from by the side of a pool, to a beach or just in the hotel car lot, these LCD enclosures are really versatile.

They can even be adapted to house a digital poster or digital menu board, should a client want to protect their investment, as the price of a digital poster or digital menu board is far less than the cost of an outdoor solution even when you have added the cost of the LCD enclosure.

These units are available in black as standard and available in custom colours for quantities of 30 or more, providing the colour is a standard RAL number, ideal for corporate branding, making any digital signage campaign stand out from the rest.

LCD Enclosure Global – anything else is a compromise.

Outdoor LCD Enclosures – The Ultimate in Weatherproof Protection

Outdoor LCD enclosures provide the most sophisticated weatherproof protection, enabling any company to deploy digital signage outdoors, now let us look at the digital signage hardware that is used.

Equipment used in outdoor digital signage.

Display and media player.

For a successful campaign you need to have the correct hardware, so first off is the screen, this can be either an LCD or plasma screen, a device to store the adverts on, this can be a standalone media player that uses memory cards to store the media on, or a wireless media player that is updated remotely using the Internet.

Media updating.

One of the main challenges is how to update the adverts on the displays. For single advertising displays or basic digital signage, a memory card device can be used, if the updates have to be controlled from a remote office, a wired solution is more stable but it does have its drawbacks, such as installation costs. Were as a wireless solution is cheaper to install but can loose connection over a much shorter distance.

The connection normally depends on how many screens are being deployed in the signage network, how far the main server is or the access point for the wireless solution, if over 150 feet, a wired connection would be better for faster streaming video.

LCD Enclosures.

Weatherproof LCD enclosures would be used if the climate is hot or extremely cold, these casings create the perfect interior climate for the hardware, so that the hardware does not over heat and in turn the digital signage hardware fails.

Interior protection also includes air conditioning units that can be remotely monitored so in the unlikely event that the temperature inside of the enclosure rises sharply the system informs the audio visual administrator of the issue and he can even increase the cooling in the LCD enclosures remotely.

Layout of the digital advertising medium can either be a full screen or the screen can be zoned, so for instance a zone can have a static image, whilst weather and news bulletins are broadcast in the ticker at the bottom of the screen, the main centre zone features the promotional video for the product or service that is being advertised.

Due to the flexibility, simplicity and versatility of digital outdoor signage it is quickly becoming prevalent throughout our shopping malls and outdoor areas outside of businesses that are marketing their products. The day has gone for the printed poster as with all technology as new models are released the costs of the LCD screens will certainly fall, making outdoor digital signage affordable for everyone.

LCD Enclosures Global – anything else is a compromise.

Outdoor Digital Signage – Eliminating Damage To Digital Signage Monitors.

Outdoor digital signage – protecting your investment.

Outdoor digital signage is deployed outdoors, however we are all aware of how fragile the screens are, if you have ever had an LCD or plasma screen, you will know they are considerably thinner and the slightest bang can smash the screen and render the TV useless.

Have you ever asked friends and family about their new flat screen TV when they have young children, you will see that a plasma or LCD television is easily damaged, this could be from your child’s favourite toy or a gaming consoles handset accidentally hitting the screen.

Now a commercial screen that is used for digital signage can cost in excess of $2,500 per screen so protection is a prerequisite, otherwise it is quite pointless in deploying the costly screens if they are not protected.

Now imagine the hazards when you place a commercial display outdoors, you have the chance some hooligan will through a rock or stone at the screen and if it hits the TV, you are sure to have an expensive replacement cost, however on the other hand if the screen is enclosed in an LCD enclosure, this will provide all the protection needed, especially if the unit is fitted to a wall high up at say 12 feet from the sidewalk.

Outdoor digital signage protect with an LCD enclosure

Sunlight Issue.

There are several problems to watch for first there is the sunlight as if the screen is placed too near the front of the enclosure the heat build up will over a period of time start killing the pixels in the screen causing the screen to fail before it should.

Solution.

An LCD enclosure must have a UV filtered viewing window; this will filter out most of the harmful UV rays that kill the pixels and another point is the screen must have a minimum of 2” gap between the screen and the door otherwise this gap will trap the heat and it will not dissipate.

Vandalism Issue.

When you leave outdoor digital signage unattended in remote locations, there is a huge chance they will get vandalised if there is no protection.

Solution.

An outdoor digital signage enclosure offers different solutions against vandalism, standard units that are designed to be mounted from ceilings or high up on walls, keeping everything out of arms way, preventing vandals from spray painting the screen.

Then there is the locks, look out for outdoor digital signage enclosures that are fitted with high security door locks as most manufacturers fit standard locks that are easily opened by a screwdriver.

Let us consider the viewing window, now when deploying digital outdoor signage solutions in high risk areas you need to also upgrade the viewing window thickness, we at LCD Enclosures Global provide these in thicknesses up to and including ¾” (19 mm).

LCD Enclosure Global – Providing outdoor digital signage protection.

LCD Enclosures – Now being used in hospitals.

We all know that digital signage is prevalent every where we look; now we are seeing digital signage deployed in hospital car parks.

Hospitals have woken up to the fact that they can benefit from the revenue they get from advertising companies that deploy the digital signage hardware and take ownership of the digital signage network.

Now advertising agencies are targeting local businesses and pharmaceutical companies who are in turn advertising on the signage network, the money paid is then split on a percentage rate to the hospital.

So these organisations have realised that the most effective way to protect the electronic hardware is to put them inside LCD enclosures, these units provide the correct amount of protection from the weather and from physical abuse.

Way finding LCD enclosures.

The LCD enclosures are used in conjunction with the electronic signage hardware for way finding in the car park to direct visitors and patients to the correct wards, this eliminates frustration and confusion when visiting friends and family. These enclosures provide the relevant protection from the rain, snow and vandals.

Emergency Rooms – Time warping.

What better way to kill time when you are waiting to be seen by a doctor in the emergency room than to watch a TV program. But the problem is as the nights go on, the emergency rooms are occasionally filled with patients who are intoxicated by alcohol or drugs and this is a problematic time for staff, as a noticeable number of physical attacks on medical professions has been reported in the past couple of years.

As well as the staff being protected by security staff, the digital signage in the emergency room is also protected from attack with LCD enclosures. These prevent patients trying to remove the TV hardware or even worse prevent them from damaging the screen.

Ward use.

When children come to a hospital it can be a traumatic experience, as nothing will be familiar, however some hospitals are installing televisions in children’s wards to get them into familiar surroundings by letting the child watch cartoons, this then relaxes them and puts them at ease. As we all know with children, the demand is there to prevent little fingers getting to any electrical cables, hence the use of LCD enclosures; these provide a level of protection throughout the hospital.

Now if there are areas of the hospital that are not protected or monitored, the hardware needs to be protected by anti vandal LCD enclosures, these prevent vandals breaking into the housing and removing hardware this is prevented by using state of the art high security locks – even defacing the screen with spray paint is difficult as the viewing window has a special coating that just wipes clean of any spray paint!

LCD Enclosures Global – anything else is a compromise.

LCD Enclosures Global discuss the use of  LCD housings.

No matter if you are installing LCD enclosures in your backyard or deploying an outdoor digital signage network, the people who are protecting their investment know to put the LCD and plasma screens into an outdoor LCD enclosure.

These housings protect the interior hardware from the harsh, hostile environment they find themselves in, for example in the desert conditions of Texas to cold climates such as ski resorts in the Pyrenees.

LCD Enclosures.

These LCD enclosures offer weatherproof protection enabling the screens and the media player or small PC to be placed in areas that have constant rainfall and they have been used in waterfalls.

With the ability to put these LCD housings in any outdoor location, makes them extremely flexible and cost effective compared to an outdoor TV.

So let us look at the applications that an LCD enclosure from LCD Enclosures Global can help you achieve.

Passenger information – For updating travellers with departure and arrival information and more importantly with possible delays.

Gas pump toppers – These provide advertising for the convenience store on site to tempt people who are fuelling up into the store to spend money on items they have send on the digital signage.

Taxi top digital signage – These provide an extra income to the taxi company, as well as marketing products to people on the sidewalk.

As you can imagine, the weather plays a major role, if it is a sunny day people will want to spend as much time outdoors as possible, so they will see the ads, when it is raining people shelter and then make a run for it to a cab, so they are less receptive to the advertising.

Mobile digital signage is all about putting digital signage on vehicles and providing valuable information to passengers in following vehicles.

Digital signage is used in video walls, with special thin bezel monitors, some bezels are as small as ¼” these provide a seamless image that is split between the LCD screens when viewed from a distance.

LCD Enclosures Global – provide outdoor LCD housings ready to ship on a 5 day lead time.

LCD Enclosures Global await your call toll free 888-460-3573.