LCD Enclosure Global

Digital outdoor signage goes under a number of names, but “captive audience advertising” conjures up a terrible image in my mind, a little like brain washing. But let me highlight how this is being done successfully.

Airports.

When ever you go to a transportation hub you are there and to some degree you are captive, especially when you are waiting to be called to your gave for the plane to your destination, here you try to relax and notice the ads on the large format screens in the departure halls, guess what they are marketing products they have in the duty free stores.

Vehicle Digital Signage.

These vehicles are either trucks or lorries and have large video walls on them, they normally park in areas that are known for being gridlock during rush hour, this means that when every one is going no where, they will get bored but if they see some form of information or commercial they will be willing to watch just to waste away the time sat in traffic, this way the marketing company gets the information across to you during the time you are captive, in the nicest of ways.

Doctors and hospital waiting rooms.

Just visiting the doctor can be traumatic enough, however imagine you are waiting for the results of some tests you have had done, you see a screen and you start watching the commercial so to take your mind off what you are worrying about, this is excellently deployed in children wards in hospitals as most often than not the stay in hospital will be the first the child has had away from home and this could leave them feeling vulnerable, so showing commercials mixed with cartoons is perfect to settle the child into unfamiliar surroundings.

Car wash.

You will probably think this is crazy and it could be but some companies who are deploying digital outdoor signage at car washes, so when the motors are having their vehicles cleaned the driver can be entertained and see ads for local restaurants, auto stores.

To do this they are using flat panel televisions with LCD monitor enclosure, these LCD monitor enclosures provide the protection from the pressure washers if an accident occurs, safeguarding the television and the media player inside the LCD enclosure.

Digital outdoor signage is used to advertise every thing from food, clothes to cars; due to the technology used this method of advertising is so flexible and can be tailored to advertisers needs.

Gone is the day of the static advertising poster, now these are being replaced by digital outdoor signage, the reason is due to the move in technology and the less technophobe customers who are demanding information and if a retailer or manufacturer can not meet the demand for the technology the customers will move on to someone who uses and integrates their solution with a technology based solution.

This is why the movers and shakers such as Nike are using vehicle mounted digital signage to inform passengers in vehicles that a Nike outlet is at the next exit on the interstate, this will then break a journey up and provide some retail therapy for the travellers.

Digital outdoor signage normally consists of an electronic display, a computer that holds the content and power. These can be on vehicles, at the side of the road, on gas pumps, on the roof of a taxi.

The technology can be supplied in the form of a modular video wall, or a commercial screen and a digital sign enclosure, these offer the protection needed for extreme weather. The solution will depend upon the location, the weather and most importantly the budget to complete the project.

With the introduction and increase in digital posters and digital menu boards, indoor digital signage demand is rising fast, these are certainly not for outdoor use as they do not have any protection for water or dust ingress and these will certainly become damaged if used outdoors without protection.

Digital signage has been around for a while and now there are solutions for indoor and outdoor applications, depending on costs anything is possible, with the digital poster range in sizes from 17” to 80” and LCD screens available in popular sizes from 15” to 80”, but it is obvious a digital sign enclosure is needed for outdoor use to protect commercial and domestic televisions.

The main component that links them all is the screen and a storage device for the ads and the ability to play ads in a set order, the similarities end when you start talking about scheduling updates so an entire digital signage network synchronises and updates the content with new advertisement campaigns.

It then gets varied when different types of media players are used from cellular for mobile digital signage, wireless for ease of deployment and wired media players that are used to provide a redundancy free solution.

When done correctly they are all impressive, however get it wrong and the entire project can be grounded before it takes off. When thinking about any digital signage project, it must be planned down to the last detail, from location, to the availability of components to create the solution required. Trying to skip a single planning step will create problems later in the project, so the best was to plan the solution is to evaluate every part of it.

LCD Enclosure Global manufacture a range of LCD enclosure, these LCD enclosures are available in various sizes.

LCD Enclosure Global – anything else is a compromise.

Small to medium size organisations who have researched digital signage and outdoor digital signage previously found it to be too expensive or not flexible for their use, now there is a solution that is both flexible and affordable.

Small businesses are always looking to maximise its profits from the golf store to the automotive parts store, almost all of them advertise and spend a considerable amount of money on advertising to get the foot traffic into their store.

Now some mom and pop stores are looking into outdoor digital signage that will not leave them feeling as though they have been mugged and is as easy deployed for as little as $2000, but the best thing is if you know other fellow business owners you can sell them advertising on your hardware and this will make you a tidy profit throughout the year for very little work. If you want to know more read on.

Now outdoor digital signage can be as complex or as simple as you wish, for example you could purchase an outdoor interactive kiosk complete with air conditioning units to cool the internal hardware, however this will set you back around $8,000, there is a solution though that is much more affordable and that is to use a flat panel television and a media player and this is the most cost effective solution.

Success in 4 easy steps.

Step 1.

Select the location were this solution is going to be deployed, but remember the more people who see it, the more successful the campaign will be. If you have a car park that is near a major road, maybe this is the perfect spot? Or if your building has a large wall that lots of people pass every day and is seen from cars, trains etc this also could be the perfect location.

Step 2.

Now you have the best location and now you have to decide on what size of screen you will use, the larger the better, now even LED screens are very affordable, so shop around for the largest screen possible that fits your budget, as a rule of thumb screens from 42” to 60” are the most popular for outdoor digital signage applications. A branded flat panel TV can cost from $899. Try and get a screen that has a USB connector in its range of connectors, more on this in the next step.

Step 3.

Now you have the TV, it is time to think about how you will display your ads, the choices here are a media player and they can be wireless or hard wired, the wired solutions are the more affordable and take less technical know how. No matter which type you choose, the fundamentals of these players is to store the content on its local hard drive or memory and the easiest way to set these up is to get a media player that has a USB port so it will connect to the screen easily (you can always use the composite connectors). These range from $180 and all you need to do is run a cable from the screen to the player, than a data cable from the player to the store, this will then connect to a computer and this is how you will update and refresh advertising campaigns.

Step 4.

The main thing to consider before deploying a digital signage solution is how the weather is in your locality and if you are troubled with vandals, as one thing you cant have is the hardware damaged and unable to display the content you have on the screen, the most affordable solution is to use an LCD enclosure, these LCD enclosures are designed to offer protection in all weathers, from rain, snow, sleet as well as high temperatures and offer a solution for outdoor TVs.

As a note, if you are going to sell ad spots on your sign, remember these potential customers will give you the content as they want it displayed, so all you have to do is add it to your ads by drag n drop technology on your computer and the media player will do the rest.

So you have spent $900 on a TV, $250 on a media player and $1500 on an outdoor TV enclosure, the total outlay is $2650, you sell 20 ads to your fellow business owners in your area at $200 per month, you do the math 20 x $200 = $4,000 per month, so you are in profit form month one, after you have paid for the hardware you are left with $1350, then every month you have a recurring income of $4,000 for very little work.

LCD Enclosure Global – anything else is a compromise.

Protecting large flat panel screens is paramount in vulnerable areas, this is the reason why jails are turning towards LCD enclosures to provide the relevant protection needed to safeguard the electronic hardware.

Once a criminal has been sentenced and then sent to jail, they are processed once they reach the jail, now this can be a common formality for career criminals, but for the first time offender this can be very daunting. With most countries having a cosmopolitan mix of people they have to be able to provide the processing procedure in many different languages, so that everyone understands what they can do and what they can’t do without any exceptions.

So how is this information provided to the recent detainees?

The information is provided through a media player that is connected to a large format screen, sometimes up to 60”, this is viewed in a holding area when they arrive at the jail, as you can imagine if they do not understand the language they could feel intimidated, frustrated and this could very easily turn to rage, resulting in the LCD screen being smashed.

The screens used are standard grade screens that you would see in the home, so they do need protecting, this is why jails are investing in large monitor enclosures, a protective LCD enclosure is a robust piece of equipment that prevent unauthorised access, no matter if a chair is thrown at the screen or the unit is hit with a baseball bat, the enclosures electronic hardware will be protected in a micro climate.

Due to the high temperatures that the media players and computers run at inside the enclosure, each prison LCD enclosure has to be able to provide adequate cooling otherwise the screen will overheat, the liquid crystals will then turn from crystal into liquid and this will result in a black screen and is fatal, this is what happened in the early days, when jails tried to manufacturer their own protective housings. The screens overheated and the monitors had to be replaced.

One company is working very closer with several Federal agencies to provide a standard solution throughout the jails in America, a solution has been deployed in 3 high security jails as a trial.

LCD Enclosure Global have two divisions one for the USA represented on this website and on their other LCD enclosure site represents their European operation, both divisions have lucrative contracts with jails, prisons and correctional facilities for providing a range of protective LCD enclosure.

LCD Enclosure Global – anything else is a compromise.

Outdoor digital signage is one industry that has not suffered too much form the recession due to the fact businesses need to advertising in unique ways to get their products at the forefront of their potential customers mid, this is why outdoor digital signage is so in demand.

Digital outdoor signage will be with us as long as technology advances, so there seems no end to the opportunities for companies to promote their products or services to potential buyers.

Digital signage – Why?

When a business has a product to sell the most effective method is the method that catches most potential buyers eyes, this once was referred to as the thumb nail position in printed advertising, (right hand page just above the thumb position) as this was the most effective position for advertisers, now print advertising compared to digital advertising is almost obsolete.

Now with the ability to add video and large impact images of beautiful people in the ads using digital signage, companies are using this technology to get in the mind of potential customers to update them on their new additions to their product range as well as reinforcing their brand with their loyal followers.

LCD Enclosure Global who are the worlds leading manufacturer of a unique range of LCD enclosure poled several major global suppliers of screens before they started designing and manufacturing their range of outdoor LCD enclosure, initially when people inquired over their product size range they questioned why have an outdoor LCD housing for screens up to 46” and 55”, this is why their range of sizes seemed peculiar but it was based on months of investigation, this is why they are the leaders in their field. For instance you will see competitors launching press releases claiming they are now adding this specific size of unit tot heir portfolio, proving they have not investigated the market or done enough research into the actual customer requirements.

LCD Enclosure Global – anything else is a compromise.

New to the indoor digital advertising industry is the interactive, Bluetooth digital poster that has a number of advertising and branding opportunities, we will try to highlight when these can be beneficial to any small to medium business.

This digital posters can be used to provide a way-finding solution and this is achieved by the user touching the interactive screen with their finger and selecting their destination, then once the system has provided the relevant directions the user can then request the directions to be sent using Bluetooth technology to their cell phone.

Now as a business that hosts these interactive posters, you can benefit from the revenue generated from advertisers, this can range from quick serve restaurants, designer clothes outlets and cellular providers.

Here is a brief idea on how it could work, a user may want the destination or directions to the nearest shopping mall that has a JC Penney store, so they click the screen and the directions are highlighted on the screen, displaying featured advertisers, these advertisers have paid a premium to be seen, the user may have missed breakfast and is a little hungry so they see the ad for Starbucks and see that it is near the store they want, they can also download the directions and a discount voucher if the retailer wishes to offer them to the users cell phone.

This digital poster can also be used to broadcast messages to people as they pass with their mobiles that have Bluetooth switch on, the messages broadcasted could range from a free coffee with a breakfast roll to a 15 percent discount from the Nike outlet on purchases over $50.

The main benefit of this new type of technology is the opportunity for the company who hosts the digital poster will certainly benefit financially, with a 3 minute ad costing $150 per month and a 6 minute ad as a featured advertiser costing $450 per month this is probably one of the most cost effective methods of advertising. Now consider this, the built in media player will hold around 12GB of content enough capacity for 170 advertisers with each ad costing an average $150, not bad when the hardware costs $1299 and the advertisers supply their own marketing material.

LCD Enclosure Global are the leading manufacturer of outdoor digital signage enclosures, their unique range of LCD enclosure are used throughout the world by integrators who specialise in this area.

LCD Enclosure Global – anything else is a compromise.

The outdoor digital signage industry is growing ever so quickly due to the amount of interactive opportunities for advertisers to engage with consumers, now this is being taken one step further for those daring enough to enter the ring.

Imagine you get a taxi cab from JFK airport and you need to get to a hotel in Jersey City, you are tied and hungry, sick of airport food and crave something tasty. You get in the cab and you tell the driver the hotel you are checked in to, he then starts driving and the head rest in front of you illuminates and shows the route from the airport to the Hyatt Regency for instance, along the route advertisers have paid to have their ads on this system and you can see that only 5 minutes from your hotel is a Chilis restaurant and grill, you click on the interactive screen in the head rest and then you are taken to a menu page for Chilis, so you hungry for a steak or a burger? You decide on the “Old Timer” burger (good choice) then you click the icon for a discount coupon taking you to yet another page. Here the head rest sends a copy of the voucher to your cell phone via Bluetooth.

You arrive at the hotel, check in, unpack and go to the main desk and take a cab to Chilis, with your voucher in hand.

The reason this solution will work and work extremely well is that is appeals to most peoples senses, firstly they will see the GPS route from the collection point to the drop off point, the passenger will interactive with the screen, they will see video of tempting food and the entire experience will be hear in a vibrant setting created by the audio from the head rest. Not forgetting the discount voucher, this give away will draw travellers to restaurants and hotels throughout the world.

If you have a hotel, you can market your business this way and when anyone gets into a cab with no reservation they can check using the head rest’s 3G cellular connection to the hotel to check availability.

Another option would be for theatres to advertise their shows and even offer tickets through a web browser in the head rest, then when they have paid for it the ticket numbers are sent using Bluetooth technology to your mobile.

LCD Enclosure Global offer a range of their own manufactured LCD enclosures as well as these unique 3G taxi headrests, illustrating they have a solution for every digital signage application.

LCD Enclosure Global – anything else is a compromise.

Contact 888-460-3573 tollfree

Waterproof LCD enclosures are being used to protect outdoor digital signage hardware from the elements.

Outdoor digital signage is one of the fastest growing industry sectors to emerge from the recession, but one thing is sure the digital signage technology needs protecting if it is be installed outdoors, otherwise the cost of the project can easily increase ten fold and make the project unviable.

The options available are:

Dedicated outdoor LCD screens.

These waterproof screens are in a sealed unit providing a waterproof solution, right out of the box, however these are in the region of $9,000 for a basic 42” screen, however these will normally not have the correct connections for the media player, they are also on custom orders taking any were from 4 to 8 weeks to be delivered.

However compare this to a commercial screen of the same size for $999 and a waterproof LCD enclosure costing $1399 there is a huge cost saving and the solution could be installed in under 3 weeks. Also when the hardware is upgraded the protective LCD housing will also accommodate the media player or a small computer, this is what makes the decision easier.

Waterproof LCD enclosures come with waterproof seals throughout the units apertures and even the cable grommets are waterproof ensuring that the enclosure is water tight, once a unit is water tight the next concern should be the cooling as a sealed unit will build up heat inside very quickly and the unit must be ventilated efficiently whilst keeping out any rain, snow or anything hostile. Otherwise an overheated screen will result in a screen of death which is blacked out due to the liquid crystals turning from crystals to liquid.

Getting a sealed unit that is well ventilated is essential to have a safe and secure digital signage solution.