LCD Enclosure Global

Digital signage can be seen every where from train stations to shopping malls, now the revolution is approaching and targeting the mobile digital signage sector with digital vehicle advertising.

Trucks and their drivers are the road warriors of the world, now these warriors are being targeted, but these guys are no stranger to technology, as they have been using GPS way before we all got satellite navigation units, as well as GPS, they have been using self serve kiosks for years in the USA.

When is a truck stop not a truck stop?
Well, most truck stops are not just a waste piece of tarmac for trucks to park on; they are premium real estate for digital signage. Interactive kiosks are used by pizzas companies not just to sell pizzas to the drivers but for them to keep in touch with loves ones, by using the very same kiosk to email wives and husbands as well as ordering chocolates and flowers to be delivered whilst they are on the road.

Now these kiosks build loyalty between the supplying company and the customers, these kiosks are revolutionary, as they can provide receipts of all of their purchases so the drivers can save time queuing at the checkout.

Swift Transportation Co had a fleet with over seventeen thousand drivers, one of the main challenges was to communicate urgent information to the vast number of drivers regarding changes in their schedule, the solution they found was a deploy kiosks at their repair facilities throughout the USA, so whilst the trucks are being repaired the drivers can catch up on changes to their itinerary.

LCD Enclosure Global are a renowned manufacturer of LCD monitor enclosures, they are at the cutting edge of development as they have also manufacture gas pump enclosures and digital vehicle advertising enclosures.

Electronic Advertising is not new, however to the taxi cab industry it is, we will try to explain how to deploy a taxi cab electronic advertising solutions, so your deployment is trouble free.

1. What type and size of screen will you be using? The best type of screens are the ones that are stretched, however both conventional commercial grade displays and digital posters can be used, but the maximum size would be 36 inches anything larger could be prone to damage in cross winds.
2. How to protect the digital signage hardware on the roof? The only option is put the advertising hardware in a taxi digital signage enclosure, this will protect the hardware from air borne particles that could potentially damage the electronics, as well as protecting them from the weather.
3. Connectivity – Ensure that all the cables required to power and run the displays is included in the solution, as it could be an expensive mistake if not.
4. Content – Probably the most important part of the advertising campaign, without it what is it all for?
5. Digital Signage Software – This is used to create the content or the adverts, some are free and some software packages for electronic advertising can cost hundreds if not thousands of dollars.

If cost is an issue, there are ways to save money – instead of using conventional commercial displays and a media player that is associated with them a cost effective solution would be to use a special all in one solution that is an LCD display with a built in player so this saves on connectivity costs. With this affordable solution, you save on connectivity, media player and display costs that can contribute to a lot of money over a project. This option is ideal for trialling a system before rolling it out.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

LCD Enclosure Global – anything else is a compromise.

“Manufactured in the UK – Supported in USA & Australia”.

Since the start of time, businesses have had the need to win business, to do this and succeed in business they have a huge demand for advertising, discover how it has progressed over the years to now include electronic digital advertising on and in taxi cabs.

The need to get the word out about a product or service is essential for the success of a business; it is no good for someone to sit by the telephone waiting for clients to call if they have done no advertising.

Print was the original method for advertising, and until recently magazines and newspapers were the main advertising medium, but as we all know with the age of the internet, paper based news mediums have lost their impact and have noticeable made losses in their advertising department.

The old saying that “today’s news is tomorrows chip wrapping” is true, as it is not retained for future reference, this is were digital signage comes in as when it is done correctly it can almost shake consumers to take notice.

Now the areas to look at is the mobile transportation sector, namely taxi cabs, some of these cabs have screens inside the rear passenger section so during their journey to their destination they can look up hairdressers, dry cleaners or even local events. On the roof of the taxi cabs are being place large electronic advertising signs that are perfect for cities, especially during rush hour, as they get plenty of attention.

Now advertising agencies are looking at this sector to get in on this niche, so they can spread their existing clients branding ads to more innovative areas to gain a greater market share.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Cab Electronic Advertising for a complete turnkey solution.

Mobile digital signage has developed so much in the last few years it now can be seen on taxi cab roofs displaying digital content.

For the past couple of years, digital signage has grown so fast and this is down to the development of technology that has fallen in cost, now taxi cab digital signage enclosures can facilitate this.

Taxi companies can create a second stream of income for displaying ads on the cab roofs, digital advertising agents will queue up to buy this very precious advertising real estate. The digital content must comply with different laws in the relevant countries, for example in some states of America digital signage on the roof of a cab must be static until the cab is stationary, at this point video can be played, also the colour must satisfy the transportation department as it can not be too bright.

Once the digital vehicle signage system is planned, the next thing to consider is how to mount the double screen enclosure to the roof of the cab, there are special mounting options that are designed to fit almost any cab model and make, so one solution fits all.

When considering this type of deployment a buyer must ensure that the media player used is a Solid State solution, unlike an industrial PC it has no moving parts, as moving parts will get damaged easily during the regular daily toil of a taxi cab, especially driving through potholes and on rough road surfaces.

Anyone or company suggesting an industrial PC is to be avoided, as these operate with 2 discs running in the opposite directions, this is what you hear when you start a computer. Now imagine when the cab bottoms out when it hits a hole in the road, the discs can collide and cause the solution to fail.

LCD Enclosures Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

Dynamic signage is the fastest growing industry, as more LCD screens are deployed outdoors the need some sort of protection, without protection the signage system will fail.

There are many hazards outdoors for electronic devices, just like computers when they are out of the comfort of an air conditioned office, they need protection. There are displays that are designed for outdoor use; these may be waterproof however in extreme weather they do not stand up as they operative temperature covers from -10 to 100 degrees Fahrenheit they are also very expensive.

LCD screen enclosures offer the maximum protection from theft and possible vandalism and at the same time offer protection from the weather. Some manufacturers of outdoor TV cabinets vary greatly in what they supply, some for example do not supply thermal management of the enclosures, but others offer complete solutions from cooling systems that are integrated into a heating system. These cover a temperature range from -30 to 150 degrees Fahrenheit ensuring that the cases are at the most effective temperature protecting the screens and monitors from overheating.

The best units are the units that bolt directly to walls for maximum security, otherwise a gap between the enclosure and a wall can be used by thieves to prise the case from the wall, removing it and opening the protective box at leisure. Some companies even provide anti tamper fasteners that need a particular tool to secure them adding an extra deterrent to potential thieves.

LCD Enclosure Global offer a special enclosure that has a higher degree of theft and vandal protection, these come with higher specified locks and a totally different designed enclosure – used namely in outdoor locations with little if any security.

LCD Enclosure Global – anything else is a compromise.

“Manufactured in the UK – Supported in the USA & Australia”.

When patient self service projects are being planned the most common questions to be asked are:

What will it cost and how will it benefit me?

The answer to this first question is variable, depending on what software and hardware package you opt for – how many machines, LCD displays, kiosks and/or wireless tablets etc. will be required. Some of the cost can be offset against the advertising revenue generated from selling advertisement space to the likes of pharmaceutical companies, through the media supplier. Also, some hardware suppliers may provide components, like the wireless tablets for free – if it can be displayed as a working model for promoting its digital signage properties and potential to other clients wanting to see it in action, in the work place.

The second part of the question can be answered in three parts:

• A better patient experience – saving the patient time, a less frustrating check-in process, eliminating redundant questions and the need to re-submit previously answered questions. Patients are empowered by being able to view their own data at the interactive interview. Sophisticated, logical questions are asked and answered clearly using the device, prompting the patient to include relevant information not previously disclosed.

• Providing a better quality of care – informed medical staff can provide informed medical care. This method of data capture has been shown to even save lives. A research project by Ohio State University, on teenagers returning after the summer break, used a touch screen self-service device to record data using real time and was able to identify those students who had suicidal tendencies. It used initial information in a triage format to ask appropriate questions in a way that was more likely to be answered honestly.

• Lowering the margin of error – issues regarding the handling of data from various sources, like paperwork increases the risk of serious errors and mistakes, from illegible handwriting to misunderstood terminology. As the patient keys in the data first hand, there is less likelihood of errors.

Whilst achieving 100% accuracy, is ambitious, it is worth aiming for. Fewer errors mean improved patient safety, a smoother experience for patients and staff, fewer wasted hours – leading to saving valuable dollars and a more efficient health care organization.

LCD Enclosure Global are the worlds leading manufacturer of LCD enclosures that are used in the digital outdoor signage industry, as well as supplying a turnkey solution to patient self service kiosks.

LCD Enclosure Global -anything else is a compromise.
“Manufactured in the UK-Supported in the USA & Australia”.

Now that the patient has completed his medical data onto one of the new interactive touch screen facilities, the paperless system streamlines an otherwise tedious task of collating and filing. Primary consideration must always be to the patient. Too many times this has been secondary or even later in planning, as financial or technological operations have been focused instead. Of course the patient is the most important part in this equation.

Interactive technology identifies the patient via way of swiping a credit card or drivers licence. Once into the program, the patient opts for their language – identified as a flag. The software can be adapted to suit any language or regional preference. It then follows a series of prompted questions, such as confirming their date of birth, address and Zip code. This satisfies the criteria of identification of the patient, as required by the HIPAA and substantially lowering the risk of misidentifying the individual, even by shortening a name, i.e. Susan Smith to Sue Smith.

The next section of data required follows a pattern of general health questions, followed by patient specific questions, gaining as much information, via a flow chart style of data. This is a very different approach from the ‘paper and pen’ system. It empowers the patient into believing they are in control of their medical care.

This system, using segmented touch screens, is programmed to ask appropriate questions, eliminating unnecessary repeated questions, speeding up the process and reducing errors. The patient has only to verify their immediate details on repeat appointments rather than filling out multi page forms and repeating their answers. It can also be updated annually, by confirming or amending data, like an address change. Studies have shown patients have chosen such health care facilities with patient facing devices over those without.

Patients end their self-serve medical data input, by ‘signing’ electronically directly onto the screen, thus authorising the records.

All electronic records can then be processed ‘in house’ or sent on-line to the data collection centre of medical or insurance offices. Payments can be made before treatment or afterwards, on-line too, via a payment terminal, just as in a retail store. Again this is a benefit for the patient as he is in control of another part of the process.

LCD Enclosures Global are the leading producer of LCD monitor enclosures supplied to digital signage industry as well as their kiosks supplied to the health care sector.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

With dynamic advertising rocking the world, near and innovative avenues are always looked at, now is taxi top digital signs the next vertical market?

With dynamic advertising located at every turn, you have to wonder where next? We see these bright, awe inspiring displays at transportation hubs, at the gas pump even at the doctors, now one market that isn’t targeted that has a large target audience is the taxi cab.

Ok, here is a scenario, you fly in Orlando on business and look for a taxi cab to take you from the airport to your meeting, when you get to your meeting you find that some important documents or even worse still a product you where going to demonstrate hasn’t arrived so you reschedule for the following day. Now you need some where to stay, so you exit the meeting and as you are stood on the sidewalk a cab passes with a taxi cab digital sign on its roof advertising the Hyatt hotel chain and some special offers, so you note down the text code or reservation number displayed and call them, reserving your room at one of the most luxurious hotels at a very affordable price.

Another scenario is you are taking a client to lunch in a strange city, on exiting the building to the street your client is indecisive on where to eat, then he sees a digital advertisement on the roof of a taxi cab, you stop the cab and ring the company on the ad and ask the driver to take you there.

These are only two scenarios of taxi top digital advertising, but now imagine it was you ads on these double sided taxi roof signs how much attention your brand will get.

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Top Digital Advertising for a complete turnkey solution.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

Now, patient self-serve kiosks and wireless tablets are being seen in the health care sector to empower the patient and promote choice of their medical care. It has become apparent that there is a change in their behaviour and attitude towards attending an appointment, as they are able to take matters into their own hands and make their own decisions.

Early stages of self serve devices from 2005 showed that consumers spent more than $324 million, which is expected to exceed $1.2 trillion into 2010. Numerous surveys have been carried out and findings have shown age is irrelevant in the use of such patient devices. Today we think nothing of checking in at an airport using such technology, or using debit and credit cards from a terminal. A youngster can use an AMT, just as a grandparent would, thus figures show a huge increase in popularity of these medical services offering self-serve styled facilities. Another consideration for cutting back on paper is the environment, which is huge issue for many conscientious people. By cutting down on the production of paper, the effect of trees, pollution, and our precious world is seriously considered.

These kiosks are a convenient way of inputting the patient’s own check-in data, as they take up very little room, either by way of a full height, floor standing unit, usually constructed from metal and coated in a protective paint or if space is at a premium, a desk top LCD interactive display may be suitable. Technology needs embracing into our digital world, giving the patient freedom of choice from the health care provider to decisions of medical treatment.

LCD Enclosures Global are the leading manufacturer of LCD monitor enclosures and have supplied health care professionals with self serve kiosks.

LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”.

We have seen the breaking news of the iPad in the past few weeks now we see the next step in digital outdoor signage, this is taxi top digital advertising.

Digital outdoor signage is one of the worlds most effective ways to advertise your product and improve brand awareness, with this new technology there comes a price and with locations such as Times Square in New York charging a staggering $3 million per location, this market is massive. How can they charge so much, I hear you ask? Well think for a moment the amount of eyeballs that will see the signage, as New York and Times Square are one of the main landmarks and tourist attractions in America, nearly as much as the naked cowboy!

Businesses have been contemplating how to develop signage and now two companies are using them on the roof of taxis, with an amazing 50,000 taxi cabs alone in New York, this is a huge untapped market. Whilst the taxi cab companies go about heir day to day business, they will be earning an extra income from advertising agencies that are using their cabs as a vehicle (pardon the pun), to deliver advertising.

So keep your eyes peeled for the taxis with taxi cab digital advertising on their roof.

We have seen digital signage that incorporates users to upload their own content using their iPhone, this will only be enhanced with the new iPad, bringing more features that a content creator could think of in a product that can be held in the hand. This could be called the death of the laptop, or could it?

LCD Enclosure Global are the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Top Digital Advertising for a complete turnkey solution.

LCD Enclosure Global -anything else is compromise.
“Manufactured in the UK – Supported in the USA & Australia”.