LCD Enclosure Global

Would you not like to target your captive audience with gas pump toppers? In a recent survey gas pump toppers were viewed by an average of 27,750 consumers per gas station every single month – would you not like some of this action?

Digital signage is everyplace from the local convenience store to the airport, this is pretty cool as this is the cutting edge of technology being embraced by the advertising and marketing world.

No where is better to capture your target audience attention other than a gas station, where else do you stand with nothing to do for 3 to 5 minutes.

Benefits of Gas Pump advertising.
• 70% of consumers pay at the fuel pump – so why not up sell to them other products from inside the convenience store?
• Most gas stations are open 24 hours a day, so the advertising media gets 24/7 exposure
• Advertising reaches audiences were billboards and other ads are restricted
• View time is 3-5 minutes compared to 7 seconds for traditional outdoor advertising

What is needed to create a solution?

A gas station is essential, you have to decide upon the displays you will use, what size will fit your project? Normally they are in the range of 22” to 26”. Now you have to decide how you intend on running the media, for example you can run it form a small factor PC or a media player that has either wired or wireless connectivity, so updates of the media content can be performed effortlessly. Then you will have to consider the gas pump enclosure this is the protective case that will house the TV displays and protect them from the weather and potential abuse by users.

LCD Enclosure Global has many years experience manufacturing protective enclosures for TV displays that are used for digital signage, they have now developed a gas pump enclosure. Their range of outdoor TV screen cases are cost effective and can be shipped any where in the world.

Contact LCD Enclosure Global with your requirement any you will not be disappointed – anything else is a compromise.

Gas stations heading the push forward for a digital signage revolution, ensuring that each on site convenience store can survive the recession.

We all hear that people are hungry for information, sports news and the like; this is one of the main reasons why gas station TV channels are so popular, as they blend in advertisements in to the news slots or weather updates. This way of marketing is called the Captive Audience Marketing, yes because you are captive only for three to five minutes whilst filling your car, so these TV channels can sell to you the in-store merchandise.

When you have been driving past gas stations in America and Australia you will probably have seen these units, they are a small scale version of a digital signage billboard, sat atop the gas pump, (hence the name gas pump toppers).

Many TV stations are specialised in offering this sort of advertising medium, and it is also gives the consumer something to do whilst filing their car. You can select the area you want to target as these systems offer local, regional or national coverage, all you need to do is set out who you want to target.

These pump toppers are manufactured from steel and accommodate 2 LCD televisions or displays at a viewable angle back to back, with a media player located between the two displays. The media player can have either a wireless or hardwired connection into the data network of the gas station utilising the existing category 5e data cabling already there or wireless technology. From here the content can be updated at pre set times taking the stress out of updating the content for convenience store operators and owners.

LCD Enclosure Global has many years experience manufacturing enclosures from gas pump enclosures to outdoor LCD enclosures. LCD Enclosure Global are here to help anyone who is considering fuel pump advertising.

LCD Enclosure Global – anything else is a compromise, call us on 888-460-3573 toll free to discuss your requirements.

We have all heard of the boom industry, now this is one sure industry that is a new industry and growing steadily, the market is said to be worth $20 million and growing – it is Gas Pump advertising.

The advantage with this industry is that this is the most popular method of outdoor captive audience marketing. These normally consist of a gas pump topper that accommodates 2 flat panel screens back to back up to 26” in size, a media player is then located between the screens and updated by wireless internet connection.

The media content runs for normally three to five minutes and includes in-store products at the convenience store, you can schedule breakfast or lunch offers to tempt customers from filling up their car and driving off without entering the store.

This way at lunch a travelling salesman can see the offer whilst filling their car with fuel, pay for the fuel and the offer of a sandwich with a free drink, go into store and collect them. This is a fantastic method to “up sell” and is perfect for the current economic situation, as we need customers to spend as much with each gas station store as possible.

Other income streams.
There are other ways to generate income from outdoor gas pump digital signage, and this is to sell blocks of advertising space on your network of pumps at your gas station, but remember that you would not want a competitor advertising their products on your pumps – would you?

LCD Enclosure Global manufacture a gas pump enclosures, that are specifically for petrol pump tops. They can be purchased individually or as a complete solution along with the media player and dual flat screens up to 26” in size. For more details contact them directly on 888-460-3573 (tollfree).

LCD Enclosure Global – anything else is a compromise.

LCD Enclosure Global have been manufacturing protective outdoor TV boxes for the outdoor digital signage market, they have been very lucky this year by securing several major wins from their UK and USA competitors, this is due to three main factors:

• Excellent customer service
• A high quality product
• A weak pound against the dollar

These have all contributed in LCD Enclosure Global being more cost effective than a home based manufacturer, we found that we could manufacture the goods and ship them to the West Coast of America faster and more cost effective than any US manufacturer.

LCD Enclosure Global Supplying the world with outdoor digital signage enclosures. Proving anything else is a compromise.

We all need gas for our vehicles and it is essential for our everyday journeys, but have you noticed how gas pump advertising is marketed to you? It seems to know what products YOU buy, learn how it is doing this.

With the price of gas keeps rising even though the cost of a barrel of oil falls – how does that work? We all have to fill our cars, trucks and vans with gas but who actually goes into the adjacent convenience stores attached to the petrol stations?

On a recent visit to Massachusetts we where running low on gas, so we spotted a gas station and decided to fill up, on entering my credit card, the terminate greeted me with “welcome Dave”, now if they can do this surely they are monitoring what you purchase and then a third party could be possibly selling the information to marketing organisations, so you can be targeted on the products you buy when visiting a gas station.

Before pay at the pump became popular, the convenience stores were doing pretty well, as most people (and me included) normally purchased sodas and sandwiches for lunch whilst paying in-store, now with pay at the pump the stores are looking for new ways to market their merchandise and digital signage is a sure way to do this.

Is this something of the future or just around the corner?
Image paying for your gas at the pump and seeing on the digital display a sandwich and drink offer and hitting a key to “buy it now” and including it on your payment for the gas, before the receipt is printed out one of the stores staff brings your purchase out to you at your vehicle.

What would it take to do this? Just a couple of tweaks of the digital signage software possibly and this is another reason gas pump advertising is so successful,- due to it’s flexibility. Digital signage is so flexible virtually every business can use it to some degree to market products to visitors at the gas pump.

LCD Enclosure Global are experts in digital signage enclosures, owning the Worlds leading manufacture of LCD Enclosures and they have now developed a range of gas pump enclosures, these will be shipped to the USA and Australia as well as throughout Europe.

Contact them on 888-460-3573 to discuss your project and discover why anything else is a compromise.

Green is big business and represents a new way to do business, it has a two fold effect and helps improve the bottom line whilst helping the environment. Now digital signage kiosks and enclosures are going green.

There is a movement in the kiosk and enclosure manufacturing industry for greener products, these units will be manufactured from renewal materials and will not damage the environment as previous units did. Coupling this with cutting edge dynamic signage is a winning solution.

There are three key steps to follow:

• Adhering to RoHS (Restriction of Hazardous Substances)
• Using recyclable material
• Reducing power usage

One Major Step for a Greener Solution.
In July 2006 a policy was implemented in Europe for RoHS (Restriction of Hazardous Substances), this policy was soon accepted within the businesses throughout Europe and into Asia.

This new policy was seen as a problem by some manufacturers, as it limits the amount of lead and mercury in a particular product as well as specifying which type of flame retardants to use.

The policy was one reason LCD Enclosure Global decided to buy back any kiosks or enclosures they were replacing and recycle them, by sending the old kiosks or enclosures to a specialised company that melted the steel and plastics then re-processed the product so it could be used again.

Another company has gone one step further by producing a green enclosure, that is made from nothing but recycled materials, Olea Kiosks Inc are leading the way in green kiosks!

This is the way forward, with greener digital signage kiosks everyone wins including the planet!

LCD Enclosure Global are the world leading manufacturer of outdoor TV boxes, making them the perfect external enclosure. LCD Enclosure Global provide enclosures at an affordable solution call them toll free on 888-460-3573.

Image is everything – when a business is selling a product or service, image can attract customers like a magnet or the marketing campaign can be left dead in the water.

When a company has recognised a need for a kiosk and the likely stream of usage without affecting and branding or marketing activity that grabs passing customers, they tend to rely on kiosks to for selling their range of products or services.

Enclosure = Marketing Tool.
When deploying enclosures you have to consider what the hook is and how it is used to attract customers? The enclosure can be designed to catch customer’s eyes and create a buzz.

The way to create eye catching units is to feature bright, bold images that can also be used in branding your products or services. Another option is to integrate speakers into the kiosk and can be used when customers do not notice the digital signage, appealing to other senses.

When designing the enclosure or kiosk it has to be bold and cry out to passers by Use me!

When a Retailer’s workforce needs educating on a new product or service, kiosks can be used for the employees to buy into using the kiosks and in turn those workers then direct customers to the kiosks for any additional information. The only problem occurs when a small minority of employees are frightened of the kiosk thinking the kiosks will replace their position/job.

This is totally wrong, as employers can use those workers in other ways, such as stacking shelves and helping customers in a face to face situation. These workers can be the kiosk ambassadors and even take customers to the kiosk and give them a demonstration on how it works – reinforcing the bond between the business and the customer.

LCD Enclosure Global are the world leading manufacturer of outdoor TV boxes, making them the perfect external enclosure. LCD Enclosure Global provide enclosures at an affordable solution call them toll free on 888-460-3573.

No matter what the material is, the enclosure has to fit into the digital signage environment and must compliment the décor as well as withstanding the rigors or abuse that the environment it is in throws at it.

So let us look at the options for the material for an enclosure or kiosk;

Steel.
This is the undisputed king of enclosure materials, more kiosk are manufactured form steel than any other material.

The main advantages are that steel is very budget friendly, it is strong and very flexible, so that almost any contour can be reproduced.

As a minimum, steel can be used as an outer casing or to hold all the internal components, it can be covered in numerous finishes from paint, wraps and even wood panelling. Powder coating is the leading finish for current enclosures as this offers a robust finish that is in-expensive.

Wood.
In the infancy of enclosures and kiosks this was the material of choice, but now is rarely used only to make the kiosk blend in. The main problem with wood is that it chips and then repairing it is very difficult without leaving any blemishes. Another issue is the heat that is given off by the enclosures hardware will warp and ripple the wood finish making it look unsightly.

Don’t get me wrong, wood is used by upscale clients at Deloitte & Touche in low foot traffic areas within their offices, however we would not recommend the use of wood as if you took the kiosk and put it into a convenience store you would have problems almost immediately.

Plastic.
This material is on the rise and offers durability other materials cannot match, especially where children interact with the unit. Plastic tends not to leach colour and does not fade and any surface damage such as chips and cracks do not detract from the overall appearance as they do with steel or wood.

Plastic is not considered as structurally sound as steel, so in most cases, steel is covered with plastic to gain the required look.

Now that is a summary of the materials available and now you have to decide which would be best for your project.

LCD Enclosure Global -the world leading manufacturer of outdoor TV boxes, making them the perfect external enclosure. LCD Enclosure Global provide enclosures at an affordable solution call them toll free on 888-460-3573.

When you decide to purchase a home, you don’t drive by the house, then call the agent and pay the money – do you? Well for sure I would do my homework and you need to as well.

The same can be said for purchase an enclosure or a kiosk, purchasing a kiosk enclosure is an investment and should not be entered into lightly.

Choosing a manufacturer.
There are many high quality manufacturers throughout the world and on the flip side there are manufacturers who will come up with a product that is marginal, as they see enclosures for digital signage as a high profit maker, so one of the first things to do is look at their testimonials, check them to see if the customers are from the digital signage or retail sector, it is no good if you choose a manufacturer who has little knowledge of digital signage.

For example if you see a web site and the customer recommendations are from manufacturing or industrial companies, the chance is the manufacturer has supplied them with an industrial enclosure for their factory floor not a digital outdoor enclosure, so they will not understand fully the requirements for signage access.

Another tool in checking out a manufacturer is to visit their manufacturing facility; here you can see how much of the production is actually related to dynamic signage, you will also be able to get a feel for the units as the most successful manufacturers will have the odd kiosk in their reception or foyer, so visitors can have a play and see the quality of their work.

One company we know have an “open door policy”, so if anyone wants to visit their site they just call in and they are shown round the facility, the Manager has been caught out a few times in jeans and flip flops, however the product and reputation of the company speaks for itself.

LCD Enclosure Global are the world leading manufacturer of outdoor TV boxes, making them the perfect external enclosure. LCD Enclosure Global provide enclosures at an affordable solution call them toll free on 888-460-3573.

When deploying any kiosk for digital signage, there are three fundamental questions that you have to consider, failure to do this can kill your project.

1. Location.
A kiosk that is going to be deployed outdoors would not benefit from being manufactured from wood as timber would break down over time and crack with water wicking. On the other hand a stainless steel enclosure would look out of place in a church, so finding the balance is the point to watch here.

An outdoor enclosure has to be more robust compared to a kiosk that is going indoors and if the unit is to go up against a wall it is no good if you have to access the hardware from a rear access panel, here the solution would be a front accessed unit.

2. Footprint.
Once the location has been finalised, the next point to look at is if space is at a premium, if so a wall mounted unit is required, but if there is plenty of space a freestanding kiosk is what is needed. A client may want their kiosk to stand out from the rest and may want it larger or an unusual shape.

In gambling establishments the kiosks that dispense cash and tokens are bolted to the floor so extra floor space is needed, with servicing from the front access panel otherwise servicing the machine is going to make life difficult.

3. Application.
What will the kiosk be used for? Will customers pay bills here? If so a card swipe has to be integrated into the kiosk, if the kiosk is to be used for any cash transactions, extra security measures will need to be in place.

Units that dispense products have to be large enough to store as well as dispense the product. It would be no good if the stock ran out after 2 or 3 days from being restocked due to lack of storage.

Using these three points will help you in the future – good luck with your deployment.

LCD Enclosure Global are one of the worlds leading manufacturers of video walls to interactive kiosks. LCD Enclosure Global offer affordable solutions call them on 888-460-3573 to discuss your application.