LCD Enclosures

Choosing the right enclosure for your kiosk can make you outdoor digital signage campaign a success providing you know what to look for. When you are deploying a kiosk project it can be a daunting task, but the correct way to start the project is with the enclosure that will be based around the kiosk.

The general public may view a kiosk as a metal box, how wrong they are, but at the end of the day they are the customer and the customer is always right.

Getting the “metal box” right is a crucial as the touch screen, hardware or software, the best way to look at an enclosure as the skin and bones of a kiosk, whilst he computer gathers information and crunches numbers the enclosure does the job it was designed for and that is to protect. It will also withstand abuse, both the malicious type and the everyday wear and tear

Stop calling it a metal box!
Some enclosure designs call out to customers, with their unique design and marketing on them, some are even referred to as works of art. Every kiosk needs an enclosure, with the look and feel being as subtle or flamboyant as a person’s imagination. Some enclosures have been simple for example a monitor on a pole, to the ridiculous like the giant iPhones and Blackberry mobile phones, used by Car Phone Warehouse to market the relevant smart phones.

When choosing a kiosk for a marketing application, you have to make the right choice otherwise rather than boosting a bottom line it can sink it! An enclosure is the first thing a consumer comes into contact with, so they have to be appealing, or then will not get used.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to self-serve kiosks, LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

In most kiosk deployments, the most important connection is the one between the user and the kiosk, with the touch of a finger users can access an unending wealth of options depending upon the kiosks functionality.

So understanding how the touch screen technology works is fundamental to the success of an interactive touch screen kiosk.

The 4 technologies used in touch screen.
These consist of:
• Resistive
• Capacitive
• Surface acoustic
• Infrared

It sounds simple, you touch the screen and something happens, but you have to understand each technology scientifically to get the most of each technology and get the right solution for your project.

Capacitive technology.
A low electrical current is applied to the screen via the tin oxide film, this picks up any human skin touching the screen, as the current is drained at the point of touch, leading to the next process.

Resistive touch screen technology.
This technology works on a sandwich formula, with some form of plastic covering glass on both sides Tin oxide covers the glass with an electrical current. When users press on the plastic coating which is separated from the glass ever so slightly (you would need a microscope to see the gap!)

The compression of the plastic on to the glass causes the electricity to ground, leading to the next process.

Surface Acoustic touch screens.
These are created by using a wave formation, transducers emit a wave across the screen in both horizontal and vertical planes and sensors on the opposite side of the screen detect anyone touching the display.

Infrared technology.
In the screens bezel there are transmitters that emit horizontal and vertical beams that cover the screen, a touch breaks these beams leading to the next process.

The drawbacks.
There are drawbacks though of using some of the above technologies, for example someone wearing a glove would not be able to use a capacitive screen, as it works on human skin contact and the surface is prone to vandalism, surface acoustic has similar problems.

The solution.
Resistive technology is the most stable and reliable solution at the present time.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

In addition to increased sales digital outdoor kiosks are used to reduce staffing costs, businesses have been able to cut staffing costs by the deployment of interactive digital signage.

The main noticeable benefit of self-service is that companies can provide faster service through the redistribution of manpower. Staff members can be re-assigned from checkouts to food preparation; this ensures that the staff get the food out quicker which results in a better customer experience.

Offsetting outdoor digital signage costs.
When deploying outdoor digital signage, no matter if you are using an LCD TV and an all weather TV enclosure, also known as outdoor TV boxes) or a touch screen kiosk these can be used to realise new revenue streams.

Companies that deploy digital signage systems find a faster return on investment, by offering advertising as part of their self-service solution. Companies find these systems can be used as virtual billboards that are used to promote speciality products and services.

American consumers have highlighted a number of reasons they have accepted self-service kiosks. The main point was convenience, then timesaving and thirdly simplicity of use.

Please note; although digital signage can produce some fantastic results, they also prove disastrous should the digital outdoor signage system be deployed without adequate planning. In some cases the signage system has caused frustration with the customer due to poor planning and the customer is driven away.

So if you plan carefully your outdoor digital signage campaign will be a success, but you have to pay special attention to the content you will be using.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

LCD Enclosure Global -anything else is a compromise.

Long life and low maintenance are the key points to any successful signage deployment, and you may be aware that deploying outdoor TV boxes has it’s own set of obstacles.

Whilst most current outdoor TV boxes are designed to hold up in the most hostile of environments, there are six elements of deploying indoor or outdoor signage solutions before they commit to the project.

1. Vendor – Ensure the vendor you select provides a solid mechanical hardware design that includes minimum downtime with ease of maintenance
2. Software- Know what front end software you require and the computer system requirements that the software needs so you can run the application trouble free.
3. Integration – Confirm that the back end software can be integrated to meet your needs, ensure it ties up with your business system, encrypt customer data and has some form of security features that prevents hacking. Check if the back end will allow global updates, so you can make multiple changes at one time.
4. Installation – Make sure the contract contains installation and start up services that include proper and complete installation services for the outdoor TV box to include power and data connections. Research and find out if the outdoor TV box needs power either delivered from the ceiling, through the wall or from the floor before the installers get to site.
5. Monitoring – Remote monitoring should be included that will allow the “heartbeat” of the signage solution to be monitored or pinged form a remote location to immediately report pending problems.
6. Service & Support – Ensure the vendor provides service and support within a reasonable time frame, from 4 to 24 hours.

These 6 considerations are set out so that your outdoor TV box deployment projects are a success, god luck.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or protective external enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall

LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

Outdoor LCD enclosures or outdoor kiosks will make you outdoor digital signage campaign a success, the choice is yours so you can decide which is best?

Before you invest any of your dollars in a digital signage system, you will want assurances that the system will generate a positive Return On Investment, otherwise it is not worth the time.

LCD outdoor enclosure.
Now an outdoor LCD enclosure is designed specifically for protecting flat panel displays such as plasma or LCD panels in hostile outdoor areas, these are normally non touch, so the consumer experience is limited to the compelling content that is delivered to the display. The viewing window can be supplied with an anti glare window and can be fitted with a touch screen film if needed. These do provide a cost effective solution and puts outdoor digital signage in the reach of almost every business owner in the world.

Outdoor Kiosk.
Cost is a huge aspect when selecting a digital signage solution, but an outdoor kiosk can be used as a self-service kiosk these can increase customer satisfaction whilst engaging customers and are used to cross sell and up sell. We all know a happy customer is a customer who spends more money.

A kiosk normally comprises of a touch screen LCD that is mounted into the “head” of the kiosk, the computer is then mounted in the “body” of the kiosk along with the data and power connections. These normally cost more to manufacture as there are more high end components.

Now the choice is yours, depending upon your requirements go and make your digital signage solution work.

LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall

LCD Enclosure Global have a solution for you at an affordable price, contact them on 888-460-3573 tollfree.

There are many types of protective TV cases, including dust proof LCD enclosures, waterproof LCD enclosures and weatherproof LCD enclosures but they are all for different uses.

Dust proof LCD enclosures.
These are normally used in factories were there is a large dust or carbon presence in the air, this type of protective case are classed as IP56 (European Standards). This case has a specially designed filtered fan unit that that filters out all harmful air bourn particles whilst the air inside the unit is cool and clean of any hazards that may effect the flat panel display.

Waterproof LCD enclosures.
This protective case is designed to prevent water ingress into the unit whilst ensuring the flat panel display is kept cool and free from any moisture. The have a classification of IP65, which has been tested under strict conditions with a high pressure water jet, normally supplied with a cooling fan unit. These are used in wash down areas within factories, normally associated with the food industry for hygiene.

Weatherproof LCD enclosures.
This unit is designed to IP65 (European standard) and NEMA 4X (US standard) and used to prevent either the LCD or plasma display from failing, as this unit is fitted with both a cooling fan and a thermostatically controlled heater. The thermostat is essential as it is set to the required internal temperature then when the internal temperature drops or rises the cooler or heater automatically cuts in, ensuring the internal temperature is at the perfect temperature. These are used for digital signage applications or people who are looking to install an outdoor home cinema.

All these units offer different protection, some for indoor use and some for outdoor use.

LCD Enclosures Global specialise in manufacturing outdoor TV cabinets for TV protection as well as waterproof LCD enclosures, these are supplied throughout the world to digital signage installers.

Contact LCD Enclosure Global to see why anything else is a compromise – toll free on 888-460-3573.

In one McDonald’s restaurant they have incorporated content managed digital signs. If this pilot is successful this solution could be deployed throughout the McDonalds throughout America.

The management at the pilot restaurant wanted to offer their customers a Las Vegas feel and realised that their current way of displaying their menu could not compete.

The digital signage solution.
This incorporated eight 15 inch LCD displays set end to end on a ceiling overhang above the checkouts that greet the customers. Then in the dining areas 42 inch displays have been deployed these show action sports mixed with McDonalds ads. This is easily achievable by splitting the screen with the video playing in the largest section, on the left of the display a scrolling text invite customers to text short codes from cell phones to change the video.

In the children’s play area a large touch screen display is used that shows cartoons and promotional videos, children can use the touch screen LCD to select the cartoons they want to watch. The display is fitted with a camera that is useful for birthday parties as the cartoons are stopped and the birthday boy or girl can see themselves on the large screen.

The communications hub is the tiny office, looking more like a server room with several of the servers being required for the CPU of the digital signage system.

Outside two large 6 feet x 12 feet digital signs hang below the golden arches, hung back to back these displays play the content that is played in store.

Interactive digital signage at McDonalds is in it’s infancy when it is proven it will be rolled out throughout the group.

LCD Enclosures Global have many years experience manufacturing a range of outdoor LCD cases for both LCD and plasma displays, that are used in both commercial and domestic applications. He has also developed a unique range of outdoor TV cabinets that are manufactured at their manufacturing facility, these along with the LCD enclosures are shipped throughout the world to digital signage integrators.

In the past 3 years there has been a major shift in business thinking regarding digital signage and the use of interactive kiosks. These touch screen kiosks change the nature in which a business communicates with its customers, with one major pitfall.

Many businesses who have existing digital signage adopt interactive signage thinking they can use the original signage campaigns – wrong! The content has to be created around the interactive experience and layered so the company controls the overall messaging whilst the customer controls the specific elements that are relevant to them.

Solution.
One way to do this is to offer multiple choice experience that guides the consumer along as they discover more about a product or service, they can make comparisons between the products and then when they have made a choice you can inform them that the particular product just happens to be on sale for today only.

Benefits.
With this approach there are two benefits for the business:
1. A customer who is given targeted information rather than generic information will normally make a purchasing decision.
2. The business is building a detailed profile of its shoppers, their needs and requirements that can be used for other digital signage campaigns.

Knowing your foot traffic.
Interactive kiosks are a good way to monitor the amount of foot traffic in store, if this tails off over a period of 2 months, you can reinstate old campaigns that pulled customers in, rather than waiting to find the store totally empty.

Other ways to monitor foot traffic is to install simple traffic counters these are the beam devices in store that are linked to a counter and every time some breaks the beam the counter increases.

A video monitoring system is good as it indicated what areas are popular by the amount of linger time, this is the time they spend looking at a particular range of clothes in the ladies wear department.

LCD Enclosure Global have launched a new range of touch screen LCD kiosks these are for indoor digital signage whilst their outdoor LCD enclosure is for more hostile and remote areas.

LCD Enclosure Global – anything else is a compromise. Call 888-460-3573.

Different shoppers look for different products, take for instance my elderly aunt, who drives to the shopping malls in her mid sized car and will look through rows of polka dot shirts whilst listening to piped music, for that special skirt.

Other shoppers arrive at the stores on wooden boards – listening to heavy metal music on their iPods.

Now one shroud outlet – West 49, realised they could increase their sales if they could encourage their customers to hang out for longer in their stores, sot hey turned to self service for the solution.

Like all digital signage projects, they piloted the system in 9 stores throughout Canada. The system included a projector screen that showing skate videos, commercials and music videos.

These kiosks provide another element for the shopper to experience, with the video content being produced by small bands that have uploaded their music to the company’s website. The pilot proved that on average the teenagers stayed in store 20 minutes longer that is equivalent to $20 per two guests.

So another idea was to throw a kiosk in–store and they called it a jukebox. A teenager would go to the kiosk put the headphones on and interact with the touch screen LCD.

Any touch screen LCD displays can be used in a digital signage campaign for customers to interact with the content; this certainly builds brand awareness and possibly increases sales. This is why digital interactive displays (DID’s) have increased in popularity, they are now used at the sides of elevators, in this instant they are known as Elevator Interactive Displays (EID’s).

LCD Enclosures Global have many years experience manufacturing a range of outdoor LCD cases for both LCD and plasma displays, that are used in both commercial and domestic applications. He has also developed a unique range of LCD enclosures are shipped throughout the world to digital signage integrators.

Once you start using digital signage you realise that the resource is fantastic and you will wonder how you ever manager before creating marketing campaigns, however the best results are when customers tell you that they like your informative signs. Discover how to create your very own Ultimate Digital Signage Machine.

Digital Signage Success.
One luxury automotive dealership in Ontario Canada launched it’s digital signage network in November 2005 with eight 42 inch interactive kiosks, strategically located throughout the showroom.

The dealership discovered that dynamic signage gave them the ability to educate, inform and entertain all at the point of purchase. It is much easier to have all the latest specifications on a vehicle so a customer can even design their own ideal vehicle down to the colour of the interior, they can then get a price for the specification they want.

As well as the specifications, they also provide entertaining commercials for the vehicles, alerts and announcements and the content has some corporate content that repeatedly thanks the customer for their business.

The owner of the dealership reported that when the signage went live, customers were riveted by the signs and it seemed as though the sales staff were ignored! Dynamic signage gave the dealership the opportunity to send target messages to the customer that were right on target.

Another Digital Signage Success.
Another success story was a US telecoms company with over 500 stores, their target demography was young people between 13 to 20 years of age. Research showed that 2 million teenagers would purchase a mobile phone in the next 18 months.

They thought how could they target this massive opportunity? – Well the company deployed LCD screens at the point of sale that broadcasted dynamic content with audio, this pulled the customers in.

Now you can follow these success stories and realise how successful digital signage is, so go create your own digital signage machine.

LCD Enclosure Global are the worlds leading manufacturer of outdoor LCD enclosures these are deployed throughout the world and used in many different applications from digital signage, outdoor TV systems and outdoor home cinemas. For more information on their outdoor TV cabinets contact them toll free on 888-460-3573.