LCD Enclosures

There are several different names for digital signs, the first one is Out Of Home advertising, also referred to as OOH advertising and this is any advertising from static billboards through to printed billboard, anything that captures the attention of passers by, no matter if it’s in a train station, airport or ferry terminal.  The second name is dynamic advertising, this is so named due to the unique dynamic content, using digital media such as flash content and html to create jaw dropping content.  Digital signage is the third name and is the same as dynamic advertising.

The last name is outdoor digital signage, this is were digital content is played on a media player and is designed to have a huge impact and stop people in their tracks, as well as improving product awareness.

When a business uses the state of the art outdoor digital signage, they are looking to capture the attention of passers by, to highlight a brand, product or service, now digital signage has had a fantastic growth in the past 2 years and is set to even higher levels of growth over the next couple of years. More businesses need to get their message out to the masses and outdoor digital signage is the ideal medium.

One thing you don’t want to happen is when you install the signage solution, that some yob vandalises the display, this will mean an unnecessary return to site to replace the display at additional cost, now an outdoor signage enclosure will protect the hardware inside from vandalism due to it’s unique construction, even the viewing screen is bullet proof!

Now there is only 1 solution when a digital sign (also called a dynamic advert) is placed outdoors and that is to protect the LCD display in an LCD enclosure, these are specially manufactured by a small number of companies in the world.

Europe’s leading manufacture and the UK’s only dedicated LCD enclosure and plasma TV enclosure manufacture is, LCD Enclosures Global. Their solutions offer both weatherproof protection for LCD televisions as well as vandal proof outdoor plasma TV enclosures.

Imagine, walking down a street and you get a text with the latest discounted cinema tickets, 2 for 1 and you’re just outside the cinema…or it’s just mid morning and you get a text with the latest “specials” from the deli you just passed, what would you do? Well there is a good chance that you would stop, check the text and go to the deli and order a sandwich. This is perfect example of using technology to increase your businesses sales, all you need to do is integrate blue tooth technology into outdoor digital signs and you are targeting anyone who passes with a mobile phone that has their blue tooth enabled.

Now it is your opportunity to take your business to the next level and improve your sales, like you never thought possible. So if you’re placing digital signage outdoors, don’t overlook an LCD enclosure, they will save you money on the project, from vandalism and possible theft.

Here is our video, showing some of the outdoor TV enclosures we manufacture.

When you are trusting your outdoor digital signage to be protected by an LCD enclosure, you need to look for the following when selecting a partner or manufacturer.

1. The LCD enclosure has to be something they have manufactured as a main product line, as there are too many “manufacturers” claiming to produce these units then giving a long lead time of 4 weeks – because they have never made them – surely if they were the specialists they claim they would turn these around in 2 weeks.
2. Any manufacturer in this field should be comfortable discussing how access to the media players is gained.
3. They should also be able to provide areas were their products have been supplied, sector type etc.
4. The should also have supporting literature for the product range, not just email an image of a steel box in a warehouse.

If you wanted a waterproof TV enclosure, you wouldn’t go to the DIY guy on your street, would you? Well if you want your digital signage hardware protecting properly you will not!

If you need to discuss your LCD enclosure and digital signage requirements, consult the only European manufacturer of LCD enclosures on 0844 3578687. We will gladly discuss your requirements as well as discuss the successful projects we have completed, this way you can use our experience and knowledge best suited for your project.

LCD enclosures Limited have seen a huge rise in the use of digital signage in the UK and Europe in the past 6 months; previously 99% of their business was from digital signage integrators in America, Asia and Australia. It seems now that Europe is catching up in the technology war, with an estimated rise of 129% of digital signage use in the UK alone this year.

Their LCD enclosures have been independently tested to NEMA 4X and IP66, to provide a waterproof TV enclosure, perfect for outdoor digital signage. Their range of units covers standard LCD displays from 22” up to 70” and the enclosures can be manufactured so that they are assembled in a video wall configuration.

With LCD Enclosures Limited being the only European specialist manufacture of LCD enclosures, they attended the 2009 Screen Media exhibition in London, however they were disappointed as the technology exhibited was several years behind the USA and Asia market, with weather and vandal protection being an issue and the reluctance for advertisers to invest in outdoor signage solutions in hazardous areas. Even plasma tv enclosures were displayed, these are never seen outside of the UK due to the low prices and advancement in technology of LCD displays.

These issues have been ironed out with the US & Asia partners to LCD enclosures Limited and they provide a solution that is vandal and weather proof, perfect for un-manned areas.

LCD Enclosures Limited will be attending the Digital Signage Expo in Germany in May 09 as well as the Digital Signage Show in Las Vegas the same week.

They will have finalised their new unique product that will also be on show – this will take the digital signage market industry by storm! This has been developed in partnership with one of the top computer hardware manufacturers in the world and will fill a gap in the market.

Proving that LCD Enclosures Limited are the only choice in Europe (or the world) for outdoor digital signage and LCD enclosures.

With the advancement of technology and the huge increase in digital signage, are you really the best in marketing terms for Your business? It could even be said that if you are not using digital signage in some way, you are killing your business!

No matter what product or service you offer, you need advertising to succeed, no sales = no money. What are you doing to get your Company’s marketing message out there?

Let us look at the conventional options for marketing a business and then compare them to digital signage:

Printed leaflet – these cost on average $150 per 1,000 including artwork, so if you want to market something different the following month, you need to pay for additional artwork set up. Then you have to pay for distribution around $50 per 1,000, this is a total of $200. Limitations – once printed they are none reusable.

Newspaper or magazine advertisements- these costs vary enormously, due to many contributing factors, including circulation and your niche. But a good position around the “thumb position” on the right hand page would certainly cost in the region of $700 per month. Limitations – limited space to get your message across, once people read the paper or magazine it’s is then put in the bin.

TV advertising – unless you are paying on results, you will be paying $1,000’s per ad to compete with the big boys. Limitations – very
expensive.

Internet – You need to get your website created, optimized and then on to Google’s first page, this way you should get your share of the visitors. This could be achieved for around $500, but you would have to pay for regular Search Engine Optimization are around $300 per month to main the First Page position. Limitations- needs SEO regularly to main on Google’s first page and this could cost from $300 per month.

What Digital Signage can offer you for your business.

Digital signage is one of the most unique and one of the most efficient advertising mediums available, digital signage can be used to sell your products to “captive audiences”, for example in a restaurant queue, while they are waiting to be seated, run a digital signage campaign to promote your specials, then when they are seated they will remember the specials. Similarly, at gas pumps, when people are filling up their car with fuel, promote your in store merchandise before they come in to pay, this is proven to increase sales and get Your marketing message across.

People are frightened when they are told they have to “create media content” for their campaigns, there is nothing scary about this it is as simple as drag and drop, it is so easy with our Free Media content software it’s child’s play, resulting in an awesome advertising campaign.

Just logged in to your free account, then you can select from the existing templates and get started creating your content immediately.

You will discover how to dynamically control your advertising campaigns for maximum impact, no matter if they are all over the world, or just in 1 location, you can control them form 1 central point, making administration costs lower.

You can run your signage content on any Flash 9.0+ powered devices, eliminating the need for expensive hardware or tied into a contract for a set period.

You can add more displays to your digital signage network as and when you need to, there is no need to purchase displays you will not use, this free up your cash and future proof’s your investment.

Digital Signage locations.
One of the main criteria is getting the location right for your digital signage, in you are putting signage into a mall, near the entrance is a good location, however if you are installing outdoor digital signage, you have to ensure that the area has a high “foot traffic” (people passing), if the area is un -manned such as on a train station, you will need to consider an outdoor signage enclosure, these are special cases that protect the signage hardware from vandalism as well as the weather. There are several manufactures of
LCD enclosures but look for the NEMA 4X or IP65 compliant units, these ensure that you have a waterproof tv enclosure. Our range of LCD enclosures comes with various options for cooling and heating so the enclosures can work in the following temperature range -30 to 140 degrees
Fahrenheit.