Convenient and adaptable floor standing digital signage
Floor standing digital signage screens provide a state-of-the-art form of advertising a business, product or service. Most often found on pavements outside quick serve restaurants or clothing and home furnishing outlets, they display DOOH, also known as digital out of home advertising, where more conventional forms of advertising are outdated. Displaying an electronic screen in the store window or a paper posters on a billboard are seen as primitive, easily blow over in the wind or overpower the window display for advertising other merchandise. Even though these digital signage screens are smaller and neater than previous models, with narrower bevel edges, they can still be quite heavy and without suitable wall mountings can damage the wall or fall. Whereas floor standing kiosks take up very little floor space, which can be an inexpensive investment where foot fall is at a premium – planning permission will usually be required for street furniture, if the building is listed (particularly old) or in a restricted area.
The sensory image they provide is priceless – printed literature does not deliver the same information of the merchandise to the same degree and even trained sales staff in the store can not demonstrate such information. They are dependable and adaptable, with the options of either passive or touch screen, in portrait or landscape modes and are have the content directly uploaded via the internet or USB. Depending on your needs, most digital advertising screens come fitted with Intel and Windows operated systems and can be designed in the company corporate colors and logos. They are also LAN networked, have USB ports and HDMI input points.
As the screens are designed to be outside, they must have a nema 4x rating to protected from total dust ingress and low pressure water jets (from any direction). Many models also have thermostatically controlled heating and/or cooling systems; this means the floor standing digital signage can be left outdoors in any weather, and in any US state.
Not only retail and food outlets benefit from free standing LCD advertising displays, but foyers, car dealerships and leisure complexes too. When choosing a kiosk there are a number of options to think about:
The best location – how convenient will the instillation be and laying the power cables under the surface ie. carpet, tiles, stone floor
The position of the sun for most of the day? Will it blur the images on the screen? A window blind can help with this issue, but there are sun-bright screens on the market which have anti reflective properties, including back lighting.
The size of the screen and therefore the total size of the floor standing digital signage screen. Typically a screen would be 50” and 55” in portrait view.
There are many well known brands to trust on the market, however for a more frugal option some of the little known brands still provide a compatible free standing LCD advertising display; as usually it is a question of budget, this determines which screen to purchase.